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Cover image for Driving customer equity : how customer lifetime value is reshaping corporate strategy
Driving customer equity : how customer lifetime value is reshaping corporate strategy
Author 
Rust, Roland T. Zeithaml, Valarie A. Lemon, Katherine N. (Katherine Newell)
Preferred Shelf Number 
HF 5415.5 R87 2000
Electronic Access 
Contributor biographical information http://www.loc.gov/catdir/bios/simon051/00026485.html
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Beytepe Library~1
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