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13. 
Cover image for Management der Marketing-Kommunikation
Management der Marketing-Kommunikation
Author 
Fuchs, Wolfgang. author. Unger, Fritz. author. SpringerLink (Online service)
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ONLINE
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http://dx.doi.org/10.1007/978-3-540-69274-4
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14. 
Cover image for Management der Marketing-Kommunikation
Management der Marketing-Kommunikation
Author 
Unger, Fritz. author. Fuchs, Wolfgang. author. SpringerLink (Online service)
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http://dx.doi.org/10.1007/3-540-27534-7
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15. 
Cover image for Erfolgsfaktoren des Mobile Marketing
Erfolgsfaktoren des Mobile Marketing
Author 
Bauer, Hans H. editor. Bryant, Melchior D. editor. Dirks, Thorsten. editor. SpringerLink (Online service)
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http://dx.doi.org/10.1007/978-3-540-85296-4
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16. 
Cover image for GABLER KOMPAKT-LEXIKON MARKETING
GABLER KOMPAKT-LEXIKON MARKETING
Author 
Poth, Ludwig G. author. Poth, Gudrun S. author. Pradel, Marcus. author. SpringerLink (Online service)
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Electronic Access 
http://dx.doi.org/10.1007/978-3-8349-8773-0
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17. 
Cover image for Database Marketing Analyzing and Managing Customers
Database Marketing Analyzing and Managing Customers
Author 
Blattberg, Robert C. author. Kim, Byung-Do. author. Neslin, Scott A. author. SpringerLink (Online service)
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http://dx.doi.org/10.1007/978-0-387-72579-6
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18. 
Cover image for Hindernislauf Marketing Erleuchtung – Ernüchterung – Durchbruch
Hindernislauf Marketing Erleuchtung – Ernüchterung – Durchbruch
Author 
Backhaus, Klaus. author. SpringerLink (Online service)
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ONLINE(337414.1)
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http://dx.doi.org/10.1007/978-3-658-00018-9
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19. 
Cover image for Transnational Marketing and Transnational Consumers
Transnational Marketing and Transnational Consumers
Author 
Sirkeci, Ibrahim. author. SpringerLink (Online service)
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ONLINE(334288.1)
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http://dx.doi.org/10.1007/978-3-642-36775-5
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20. 
Cover image for Marketing-Einführung Grundlagen - Überblick - Beispiele
Marketing-Einführung Grundlagen - Überblick - Beispiele
Author 
Kuß, Alfred. author. Kleinaltenkamp, Michael. author. SpringerLink (Online service)
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http://dx.doi.org/10.1007/978-3-658-01730-9
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21. 
Cover image for Professionelles Guerilla-Marketing Grundlagen - Instrumente - Controlling
Professionelles Guerilla-Marketing Grundlagen - Instrumente - Controlling
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Hutter, Katharina. author. Hoffmann, Stefan. author. SpringerLink (Online service)
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http://dx.doi.org/10.1007/978-3-658-02268-6
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22. 
Cover image for 222 Keywords Marketing Grundwissen für Manager
222 Keywords Marketing Grundwissen für Manager
Author 
Springer Fachmedien Wiesbaden, . editor. SpringerLink (Online service)
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ONLINE(338184.1)
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http://dx.doi.org/10.1007/978-3-658-03385-9
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23. 
Cover image for Marketing Arbeitsbuch Aufgaben - Fallstudien - Lösungen
Marketing Arbeitsbuch Aufgaben - Fallstudien - Lösungen
Author 
Meffert, Heribert. author. Burmann, Christoph. author. Kirchgeorg, Manfred. author. SpringerLink (Online service)
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http://dx.doi.org/10.1007/978-3-8349-3863-3
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24. 
Cover image for Praxisorientiertes Marketing Grundlagen – Instrumente – Fallbeispiele
Praxisorientiertes Marketing Grundlagen – Instrumente – Fallbeispiele
Author 
Kreutzer, Ralf T. author. SpringerLink (Online service)
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http://dx.doi.org/10.1007/978-3-8349-3873-2
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