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13. 
Cover image for Marketing research for beginners a practical handbook
Marketing research for beginners a practical handbook
Author 
Khoo, Hong Meng. Gale Group.
Preferred Shelf Number 
ONLINE(341051.1)
Electronic Access 
Available for Hacettepe University via Gale Virtual Reference Library. Click here to access
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14. 
Cover image for Marketing research : within a changing information environment
Marketing research : within a changing information environment
Author 
Hair, Joseph F. Bush, Robert P. Ortinau, David J.
Preferred Shelf Number 
HF5415.2 H258 2003
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15. 
Cover image for Marketing research : An aid to decision making
Marketing research : An aid to decision making
Author 
Shao, Alan T.
Preferred Shelf Number 
HF 5415.2 S469 2002
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16. 
Cover image for Handbook of marketing scales multi-item measures for marketing and consumer behavior research
Handbook of marketing scales multi-item measures for marketing and consumer behavior research
Author 
Bearden, William O., 1945- Netemeyer, Richard G., 1956- Association for Consumer Research (U.S.)
Preferred Shelf Number 
ONLINE(368436.1)
Electronic Access 
SAGE knowledge http://sk.sagepub.com/books/handbook-of-marketing-scales
SAGE research methods http://srmo.sagepub.com/view/handbook-of-marketing-scales/SAGE.xml
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17. 
Cover image for Rapid sensory profiling techniques and related methods : applications in new product development and consumer research
Rapid sensory profiling techniques and related methods : applications in new product development and consumer research
Author 
Delarue, Julien, editor. Lawlor, J. Ben, editor. Rogeaux, Michel, editor.
Preferred Shelf Number 
ONLINE(355367.1)
Electronic Access 
ScienceDirect http://www.sciencedirect.com/science/book/9781782422488
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18. 
Cover image for Field guide to case study research in business-to-business marketing and purchasing
Field guide to case study research in business-to-business marketing and purchasing
Author 
Woodside, Arch G. Pattinson, Hugh. Marshall, Roger.
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ONLINE
Electronic Access 
https://www.emerald.com/insight/publication/doi/10.1108/S1069-0964201421
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19. 
Cover image for Product innovation toolbox a field guide to consumer understanding and research
Product innovation toolbox a field guide to consumer understanding and research
Author 
Beckley, Jacqueline H. Paredes, Maria Dulce. Lopetcharat, Kannapon.
Preferred Shelf Number 
ONLINE
Electronic Access 
Ebook Library http://public.eblib.com/EBLPublic/PublicView.do?ptiID=861624
John Wiley http://dx.doi.org/10.1002/9781118229248
http://swb.eblib.com/patron/FullRecord.aspx?p=861624
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20. 
Cover image for Leading edge marketing research 21st-century tools and practices
Leading edge marketing research 21st-century tools and practices
Author 
Kaden, Robert J. Linda, Gerald. Prince, Melvin.
Preferred Shelf Number 
ONLINE(368702.1)
Electronic Access 
SAGE knowledge http://sk.sagepub.com/books/leading-edge-marketing-research
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21. 
Cover image for Handbook of marketing scales : multi-item measures for marketing and consumer behavior research
Handbook of marketing scales : multi-item measures for marketing and consumer behavior research
Author 
Netemeyer, Richard G., 1956- Haws, Kelly L. Bearden, William O., 1945- Handbook of marketing scales.
Preferred Shelf Number 
HF5415.3 B323 2011
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22. 
Cover image for Studyguide for Handbook of marketing scales : multi-item measures for marketing and consumer behavior research
Studyguide for Handbook of marketing scales : multi-item measures for marketing and consumer behavior research
Author 
Netemeyer, Richard G., 1956- Haws, Kelly L. Bearden, William O., 1945- Handbook of marketing scales.
Preferred Shelf Number 
HF5415.3 B324 2011
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23. 
Cover image for Doing research projects in marketing, management and consumer research
Doing research projects in marketing, management and consumer research
Author 
Hackley, Christopher E.
Preferred Shelf Number 
HD 30.4 H28 2003
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24. 
Cover image for Marketing alet çantası
Marketing alet çantası
Author 
Külekçi Dağdeviren, Tuğba.
Preferred Shelf Number 
HF5415 K54 2021
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