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13. 
Cover image for Customer obsession how to acquire, retain, and grow customers in the new age of relationship marketing
Customer obsession how to acquire, retain, and grow customers in the new age of relationship marketing
Author 
Azevedo, Abaet�e de. Pomeranz, Ricardo.
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ONLINE
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14. 
Cover image for Demystifying Marketing A guide to the fundamentals for engineers
Demystifying Marketing A guide to the fundamentals for engineers
Author 
Forsyth, Patrick
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ONLINE
Electronic Access 
http://dx.doi.org/10.1049/PBMT023E
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