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13. 
Cover image for Mass Customization: Challenges and Solutions
Mass Customization: Challenges and Solutions
Author 
Blecker, Thorsten. editor. Friedrich, Gerhard. editor. SpringerLink (Online service)
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ONLINE
Electronic Access 
http://dx.doi.org/10.1007/0-387-32224-8
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14. 
Cover image for The Theory and Practice of Revenue Management
The Theory and Practice of Revenue Management
Author 
Talluri, Kalyan T. author. Ryzin, Garrett J. author. SpringerLink (Online service)
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ONLINE
Electronic Access 
http://dx.doi.org/10.1007/b139000
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15. 
Cover image for Information and Communication Technologies in Tourism 2014 Proceedings of the International Conference in Dublin, Ireland, January 21-24, 2014
Information and Communication Technologies in Tourism 2014 Proceedings of the International Conference in Dublin, Ireland, January 21-24, 2014
Author 
Xiang, Zheng. editor. Tussyadiah, Iis. editor. SpringerLink (Online service)
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ONLINE(333009.1)
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http://dx.doi.org/10.1007/978-3-319-03973-2
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16. 
Cover image for Handbook of Social Media Management Value Chain and Business Models in Changing Media Markets
Handbook of Social Media Management Value Chain and Business Models in Changing Media Markets
Author 
Friedrichsen, Mike. editor. Mühl-Benninghaus, Wolfgang. editor. SpringerLink (Online service)
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ONLINE(333211.1)
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http://dx.doi.org/10.1007/978-3-642-28897-5
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17. 
Cover image for International Consumer Behavior in the 21st Century Impact on Marketing Strategy Development
International Consumer Behavior in the 21st Century Impact on Marketing Strategy Development
Author 
Samli, A. Coskun. author. SpringerLink (Online service)
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ONLINE(331684.1)
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http://dx.doi.org/10.1007/978-1-4614-5125-9
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18. 
Cover image for The FORA Framework A Fuzzy Grassroots Ontology for Online Reputation Management
The FORA Framework A Fuzzy Grassroots Ontology for Online Reputation Management
Author 
Portmann, Edy. author. SpringerLink (Online service)
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ONLINE(333683.1)
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http://dx.doi.org/10.1007/978-3-642-33233-3
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19. 
Cover image for Customer Relationship Management in the Financial Industry Organizational Processes and Technology Innovation
Customer Relationship Management in the Financial Industry Organizational Processes and Technology Innovation
Author 
Rajola, Federico. author. SpringerLink (Online service)
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ONLINE(334004.1)
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http://dx.doi.org/10.1007/978-3-642-35554-7
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20. 
Cover image for Vertical Price Coordination and Brand Care Interdisciplinary Perspectives on the Prohibition of Resale Price Maintenance
Vertical Price Coordination and Brand Care Interdisciplinary Perspectives on the Prohibition of Resale Price Maintenance
Author 
Ahlert, Dieter. author. Schefer, Benjamin. author. SpringerLink (Online service)
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ONLINE(334008.1)
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http://dx.doi.org/10.1007/978-3-642-35570-7
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21. 
Cover image for Brand Growth Barriers Identify, Understand, and Overcome Them
Brand Growth Barriers Identify, Understand, and Overcome Them
Author 
Krüger, Ralph. author. Stumpf, Andreas. author. SpringerLink (Online service)
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ONLINE(334363.1)
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http://dx.doi.org/10.1007/978-3-642-37108-0
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22. 
Cover image for The Executor of Integrated Marketing Communications Strategy: Marcom Manager’s Working Model
The Executor of Integrated Marketing Communications Strategy: Marcom Manager’s Working Model
Author 
Shin, Kwang-Yong. author. SpringerLink (Online service)
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ONLINE(334534.1)
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http://dx.doi.org/10.1007/978-3-642-38091-4
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23. 
Cover image for Retail Internationalization in Emerging Countries The Positioning of Global Retail Brands in China
Retail Internationalization in Emerging Countries The Positioning of Global Retail Brands in China
Author 
Pennemann, Karin. author. SpringerLink (Online service)
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ONLINE(335372.1)
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http://dx.doi.org/10.1007/978-3-8349-4492-4
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24. 
Cover image for Produktmanagement Grundlagen - Methoden - Beispiele
Produktmanagement Grundlagen - Methoden - Beispiele
Author 
Herrmann, Andreas. author. Huber, Frank. author. SpringerLink (Online service)
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ONLINE(337408.1)
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http://dx.doi.org/10.1007/978-3-658-00004-2
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