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1. 
Cover image for Digital public relations and marketing communication trends in Africa
Digital public relations and marketing communication trends in Africa
Author 
Njathi, Anne W., author. Watkins, Brandi, author.
Preferred Shelf Number 
HD59.6 .A35
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781032689654
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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Cover image for Practical digital marketing and AI psychology : how to gain online consumer trust and sales using technologies and psychology
Practical digital marketing and AI psychology : how to gain online consumer trust and sales using technologies and psychology
Author 
Gabay, J. Jonathan, author.
Preferred Shelf Number 
HF5415.1265
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003409793
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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Cover image for Integrated advertising, promotion, and marketing : communicating in a digital world
Integrated advertising, promotion, and marketing : communicating in a digital world
Author 
Mishra, Anubhav, author. Tata, Sai Vijay, author.
Preferred Shelf Number 
HF5415.12 .I5
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003458593
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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4. 
Cover image for DIGITAL MARKETING OUTREACH the future of marketing practices.
DIGITAL MARKETING OUTREACH the future of marketing practices.
Author 
Sharma, Kavita, editor. Aggarwal, Swati, editor.
Preferred Shelf Number 
HF5415.1265
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003315377
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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5. 
Cover image for Integrated marketing communication : advertising and promotion in a digital world
Integrated marketing communication : advertising and promotion in a digital world
Author 
Juska, Jerome M., author.
Preferred Shelf Number 
HF6146 .I58
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9780367443382
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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6. 
Cover image for Transforming relationship marketing : strategies and business models in the digital age
Transforming relationship marketing : strategies and business models in the digital age
Author 
Thaichon, Park, editor. Ratten, Vanessa, editor.
Preferred Shelf Number 
HF5415.55
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003090717
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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7. 
Cover image for Search engine optimization and marketing : a recipe for success in digital marketing
Search engine optimization and marketing : a recipe for success in digital marketing
Author 
Das, Subhankar, 1981- author.
Preferred Shelf Number 
HF5415.1265
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9780429298509
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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8. 
Cover image for Handbook of research on entrepreneurship and marketing for global reach in the digital economy
Handbook of research on entrepreneurship and marketing for global reach in the digital economy
Author 
Carvalho, Luisa Cagica, 1970- editor. Isaias, Pedro, editor. IGI Global, publisher.
Preferred Shelf Number 
ONLINE
Electronic Access 
Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-6307-5
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9. 
Cover image for Handbook of research on digital marketing innovations in social entrepreneurship and solidarity economics
Handbook of research on digital marketing innovations in social entrepreneurship and solidarity economics
Author 
Sáiz Álvarez, José Manuel, editor. IGI Global, publisher.
Preferred Shelf Number 
ONLINE
Electronic Access 
Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-8939-6
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10. 
Cover image for Advanced methodologies and technologies in digital marketing and entrepreneurship
Advanced methodologies and technologies in digital marketing and entrepreneurship
Author 
Khosrow-Pour, Mehdi, 1951- editor. IGI Global, publisher.
Preferred Shelf Number 
ONLINE
Electronic Access 
Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7766-9
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11. 
Cover image for Dijital pazarlama stratejisi : Çevrimiçi (online) pazarlamaya bütünleşik yaklaşım = Digital marketing strategy : an integrated approach to online marketing
Dijital pazarlama stratejisi : Çevrimiçi (online) pazarlamaya bütünleşik yaklaşım = Digital marketing strategy : an integrated approach to online marketing
Author 
Kingsnorth, Simon. İldeniz, Laden. Apaydın, Fahri.
Preferred Shelf Number 
HF5548.32 K566 2017
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12. 
Cover image for The fusion marketing bible fuse traditional media, social media, and digital media to maximize marketing
The fusion marketing bible fuse traditional media, social media, and digital media to maximize marketing
Author 
Safko, Lon.
Preferred Shelf Number 
ONLINE
Electronic Access 
Subscription required
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