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13. 
Cover image for Strategic advertising management
Strategic advertising management
Author 
Percy, Larry. Rossiter, John R., ort.yaz. Elliott, Richard H., ort. yaz.
Preferred Shelf Number 
HF 5438.5 P475 2001
Format: 
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Beytepe Library~1
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14. 
Cover image for Advertising promotion : Suplemental aspects of integrated marketing communications
Advertising promotion : Suplemental aspects of integrated marketing communications
Author 
Shimp, Terence A.
Preferred Shelf Number 
HF 5415.123 S54 2000
Format: 
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Beytepe Library~1
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15. 
Cover image for Industrial marketing communications : business-to-business advertising, promotion and PR
Industrial marketing communications : business-to-business advertising, promotion and PR
Author 
Hart, Norman A.
Preferred Shelf Number 
HF 5415 H372 1993
Format: 
Availability 
Beytepe Library~1
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