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Author

SpringerLink (Online service)

(6)

Rutschmann, Marc. author.

(2)

Aaker, David A.

(1)

(1)

Adubato, Steve.

(1)

Akademische Marketinggesellschaft e.V. editor.

(1)

(1)

(1)

Barzelay, Michael.

(1)

Bates, Suzanne.

(1)

(1)

Baum, Neil. author.

(1)

Bennett, Anthony G.

(1)

Bhargava, Rohit.

(1)

Bloomstein, Margot.

(1)

Breazeale, Michael, 1964-

(1)

Brooks, Jeff, 1961-

(1)

Brooks, Jeff, 1961- author.

(1)

Brown, Reva Berman, 1939-

(1)

Bueno, Bolivar J.

(1)

Buiatti, Eleonora. author.

(1)

Camilleri, Mark Anthony, 1976- editor.

(1)

Chattopadhyay, Amitava.

(1)

Chevalier, Michel.

(1)

Chilingerian, Jon A. editor.

(1)

Coleman, Birgit, author.

(1)

Daigrepont, Jeffery. author.

(1)

Dal Palù, Doriana. author.

(1)

Daly, John A. (John Augustine), 1952- author.

(1)

(1)

De Giorgi, Claudia. author.

(1)

Dennis, Charles, editor.

(1)

Design Management Institute (Boston, Mass.)

(1)

Dev, Chekitan S. (Chekitan Singh), 1959-

(1)

(1)

Docters, Robert G.

(1)

Einstein, Mara.

(1)

(1)

Erdil, T. Sabri

(1)

Eshuis, Jasper, 1972-

(1)

Fetscherin, Marc.

(1)

Fournier, Susan.

(1)

(1)

Gallo, Carmine.

(1)

(1)

Goldman, Aaron, 1978-

(1)

Goodson, Scott.

(1)

Grinten, Jaap van der.

(1)

Gunelius, Susan.

(1)

(1)

Hatch, Mary Jo.

(1)

Hestad, Monika.

(1)

Hofmann, Karen, author.

(1)

(1)

IGI Global, publisher.

(1)

Information Resources Management Association, editor.

(1)

Ivanova-Gongne, Maria, 1985- editor.

(1)

Johnson, Catherine.

(1)

Kahn, Marc J. author.

(1)

(1)

Kent, Tony (A. E.)

(1)

(1)

Klante, Oliver. editor.

(1)

Klijn, Erik-Hans.

(1)

Koporcic, Nikolina, editor.

(1)

Lacey, Karen, 1963-

(1)

(1)

Lerma, Beatrice. author.

(1)

Mazzalovo, Gerald.

(1)

McAllister, Matthew P.

(1)

McIntyre, Charles, 1955-, editor.

(1)

Melewar, T. C., editor.

(1)

Mengü, Seda Çakar.

(1)

(1)

Miles, Jason, 1970-

(1)

Moss, Giles David.

(1)

Nguyen, Cecilia.

(1)

Nyström, Anna-Greta, 1979- editor.

(1)

Okan, Elif Yolbulan.

(1)

Ozsomer, Aysegul.

(1)

Pearson, Timothy R.

(1)

Pogorzelski, Jacek, author.

(1)

(1)

Potter, Ned, 1980- author.

(1)

(1)

(1)

Riezebos, H. J., 1960-

(1)

(1)

Sander, Peter J.

(1)

(1)

Schultz, Majken.

(1)

Sexton, Donald E., 1943-

(1)

Shobeiri, S. Abbas. editor.

(1)

Singh, Ramendra, editor.

(1)

Sutherland, Fraser.

(1)

Talamini, Mark A. editor.

(1)

Temporal, Paul.

(1)

Tosun, Nurhan Babür.

(1)

Traitler, Helmut, author.

(1)

Törnroos, Jan-Åke, editor.

(1)

(1)

Vejlgaard, Henrik.

(1)

Verma, Harsh V.

(1)

(1)

(1)

Çakırkaya, Murat.

(1)

Ötken, Ayşe Begüm

(1)

(1)

İslamoğlu, Ahmet Hamdi.

(1)

Language

(55)

(13)

(3)

Publication Date

-

(19)

(17)

(7)

(5)

(4)

(3)

(3)

(3)

(2)

(2)

(2)

(2)

(1)

(1)

(1)

(1)

Subject

Branding (Marketing)

(49)

Brand name products -- Management.

(9)

Branding (Marketing).

(9)

Brand name products.

(8)

(8)

Markalaşma (Pazarlama)

(7)

Customer relations.

(6)

Internet marketing.

(5)

(4)

Product management.

(4)

Corporate image.

(3)

Creative ability in business.

(3)

(3)

(3)

Marka ürünler.

(3)

Markalı ürünler -- Yönetim.

(3)

Online social networks.

(3)

Social media -- Economic aspects.

(3)

Success in business.

(3)

Branding (Marketing) -- Case studies.

(2)

Branding (Marketing) -- United States.

(2)

Commercial art.

(2)

Communication in marketing.

(2)

Consumer behavior.

(2)

Creative thinking.

(2)

(2)

Internet advertising.

(2)

Jobs, Steve, 1955-2011.

(2)

(2)

Nonprofit organizations -- Management.

(2)

Nonprofit organizations -- Marketing.

(2)

Social media -- Marketing.

(2)

(2)

Web sites -- Design.

(2)

Şirket imajı.

(2)

Acoustics in engineering.

(1)

Advertising -- Brand name products -- United States.

(1)

Advertising -- Brand name products.

(1)

Advertising -- Case studies.

(1)

Advertising -- Libraries.

(1)

(1)

Apple Computer, Inc. -- Management.

(1)

Authenticity (Philosophy)

(1)

Başarı, İşletmede.

(1)

Blogs -- Economic aspects.

(1)

Brand Name Products

(1)

Brand loyalty -- Case studies.

(1)

Brand name products -- Management -- India.

(1)

Brand name products -- Planning.

(1)

Brand name products -- United States.

(1)

Brand name products -- Valuation -- Management.

(1)

Branding (Marketing) -- Great Britain.

(1)

Branding (Marketing) -- India.

(1)

Branding (Marketing) -- Libraries.

(1)

Branding (Marketing) -- Management.

(1)

Branding (marketing)

(1)

Business communication.

(1)

Business ethics -- Case studies.

(1)

Business logistics -- Case studies.

(1)

Bütünsel pazarlama.

(1)

Chief executive officers.

(1)

Communication in design.

(1)

Communication in marketing -- Case studies.

(1)

Communication in public administration.

(1)

(1)

Consumer behavior -- Case studies.

(1)

Consumer behavior -- Moral and ethical aspects -- United States.

(1)

Corporate culture

(1)

Corporate culture.

(1)

Corporate image

(1)

Corporations -- Charitable contributions.

(1)

Customer loyalty.

(1)

Customer relations -- Case studies.

(1)

Customer relations -- Management.

(1)

Decision making -- Moral and ethical aspects -- Case studies.

(1)

Delivery of goods -- Management -- Case studies.

(1)

Diffusion of innovations.

(1)

Direct marketing -- Case studies.

(1)

Drugs -- Marketing.

(1)

Economics/Management Science.

(1)

Electronic books.

(1)

Electronic commerce -- Case studies.

(1)

(1)

Employees -- Recruiting

(1)

Engineering design.

(1)

(1)

Export marketing.

(1)

Facebook (Electronic resource)

(1)

(1)

Flagship stores -- Marketing.

(1)

Food -- Packaging.

(1)

Food presentation.

(1)

(1)

Government publicity.

(1)

Holistic marketing.

(1)

Hospitality industry -- Marketing.

(1)

Industrial marketing.

(1)

Industrial procurement -- Case studies.

(1)

Information technology -- Management.

(1)

Interactive marketing.

(1)

International business enterprises -- Management.

(1)

International business enterprises.

(1)

Internet auctions.

(1)

Internet marketing -- Social aspects.

(1)

(1)

Kurumsal kültür.

(1)

Libraries -- Marketing.

(1)

Libraries -- Public relations.

(1)

Luxuries -- Marketing.

(1)

Marka ürünler -- Yönetim.

(1)

Markalı Ürünler

(1)

Markalı ürünler -- Değerlendirme -- Yönetim.

(1)

Markalı ürünler -- Planlama.

(1)

Market segmentation.

(1)

Marketing -- Branding.

(1)

Marketing -- Case studies.

(1)

Marketing -- Communication of information -- General works.

(1)

Marketing -- Cross-cultural studies.

(1)

Marketing research -- Case studies.

(1)

New products -- Case studies.

(1)

New products -- Marketing.

(1)

Online social networks -- Economic aspects.

(1)

Organizational behavior -- Case studies.

(1)

Organizational behavior.

(1)

Organizational change -- Management.

(1)

Packaging -- Case studies.

(1)

Pazarlama -- Bilgi iletişimi -- Genel çalışmalar.

(1)

Pazarlama -- Markalaşma

(1)

Personel yönetimi.

(1)

Personnel management

(1)

Pharmaceutical industry.

(1)

(1)

Place marketing.

(1)

Popular culture.

(1)

Pricing -- Case studies.

(1)

(1)

Product design.

(1)

Product management -- Case studies.

(1)

Product management -- India.

(1)

Public relations -- Case studies.

(1)

Public relations and politics.

(1)

Quality circles -- Case studies.

(1)

Quality control -- Case studies.

(1)

Relationship marketing -- Research.

(1)

Retail trade -- Case studies.

(1)

Sales promotion -- Case studies.

(1)

Sanal gerçeklik.

(1)

Selling -- Case studies.

(1)

Sex in advertising.

(1)

(1)

Social interaction.

(1)

Social movements.

(1)

Social networks.

(1)

Social responsibility of business -- United States.

(1)

Strategic alliances (Business)

(1)

Strategic planning.

(1)

Style (Philosophy)

(1)

Tasti D-Lite (Firm)

(1)

Technological innovations -- Management.

(1)

Technological innovations.

(1)

(1)

Television broadcasting -- Great Britain.

(1)

Television broadcasting -- United States.

(1)

Tourism -- Marketing.

(1)

Trademarks -- Design.

(1)

(1)

Virtual reality.

(1)

Warehouses -- Management -- Case studies.

(1)

Web site development.

(1)

Wholesale trade -- Case studies.

(1)

Çalışanlar -- İşe alma.

(1)

İşletme iletişimi.

(1)

Şirket kültürü.

(1)

Material Type

Shelf Location

Beytepe Art Collection

Beytepe General Collection

Electronic Library

Library

Beytepe Library

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25.

Consumer-brand relationships theory and practice

Consumer-brand relationships theory and practice

Author

Fournier, Susan. Breazeale, Michael, 1964- Fetscherin, Marc.

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ONLINE

Electronic Access

Click here to view

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26.

Positioning the brand an inside-out approach

Positioning the brand an inside-out approach

Author

Riezebos, H. J., 1960- Grinten, Jaap van der.

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27.

Cover image for Branding television

Branding television

Branding television

Author

Johnson, Catherine.

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ONLINE

Electronic Access

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28.

Cover image for The library marketing toolkit

The library marketing toolkit

The library marketing toolkit

Author

Potter, Ned, 1980- author.

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ONLINE

Electronic Access

EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=558458

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29.

Cover image for The new emerging market multinationals four strategies for disrupting markets and building brands

The new emerging market multinationals four strategies for disrupting markets and building brands

The new emerging market multinationals four strategies for disrupting markets and building brands

Author

Chattopadhyay, Amitava. Batra, Rajeev. Ozsomer, Aysegul.

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30.

Cover image for Find your next using the business genome approach to find your company's next competitive edge

Find your next using the business genome approach to find your company's next competitive edge

Find your next using the business genome approach to find your company's next competitive edge

Author

Kates, Andrea.

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31.

Cover image for Contextual pricing the death of list price and the new market reality

Contextual pricing the death of list price and the new market reality

Contextual pricing the death of list price and the new market reality

Author

Docters, Robert G. Hanson, John. Nguyen, Cecilia. Barzelay, Michael.

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32.

The Tasti D-Lite way social media marketing lessons for building loyalty and a brand customers crave

The Tasti D-Lite way social media marketing lessons for building loyalty and a brand customers crave

Author

Amos, James. Emerson, B. J.

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33.

Brand turnaround how brands gone bad returned to glory-- and the seven game changers that made the difference

Brand turnaround how brands gone bad returned to glory-- and the seven game changers that made the difference

Author

Post, Karen.

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34.

Cover image for The social customer how brands can use social CRM to acquire, monetize, and retain fans, friends, and followers

The social customer how brands can use social CRM to acquire, monetize, and retain fans, friends, and followers

The social customer how brands can use social CRM to acquire, monetize, and retain fans, friends, and followers

Author

Metz, Adam.

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35.

Cover image for What would Steve Jobs do? how the Steve Jobs way can inspire anyone to think differently and win

What would Steve Jobs do? how the Steve Jobs way can inspire anyone to think differently and win

What would Steve Jobs do? how the Steve Jobs way can inspire anyone to think differently and win

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Sander, Peter J.

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36.

Discover your CEO brand secrets to embracing and maximizing your unique value as a leader

Discover your CEO brand secrets to embracing and maximizing your unique value as a leader

Author

Bates, Suzanne.

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