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25. 
Cover image for Moderne Marketing-Kommunikation System – Prozess – Management
Moderne Marketing-Kommunikation System – Prozess – Management
Author 
Tropp, Jörg. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-531-92802-9
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26. 
Cover image for Multi-Channel-Communications- und Marketing-Management
Multi-Channel-Communications- und Marketing-Management
Author 
Emrich, Christin. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-8349-9685-5
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27. 
Cover image for International marketing management text and cases
International marketing management text and cases
Author 
Mathur, U. C., 1938-
Preferred Shelf Number 
ONLINE(368587.1)
Electronic Access 
SAGE knowledge http://sk.sagepub.com/books/international-marketing-management
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28. 
Cover image for Marketing management : knowledge and skills
Marketing management : knowledge and skills
Author 
Peter, J. Paul. Donnelly, James H.
Preferred Shelf Number 
HF5415.13 .P484 2007
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29. 
Cover image for Handbook of services marketing & management
Handbook of services marketing & management
Author 
Swartz, Teresa A. Iacobucci, Dawn.
Preferred Shelf Number 
ONLINE(368447.1)
Electronic Access 
SAGE knowledge http://sk.sagepub.com/reference/handbook-of-services-marketing-and-management
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30. 
Cover image for Marketing research : Management and methods
Marketing research : Management and methods
Author 
Wentz, Walter B.
Preferred Shelf Number 
HF 5415.2 W45 1972
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31. 
Cover image for Myth in modern media management and marketing
Myth in modern media management and marketing
Author 
Kreft, Jan, editor. Kuczamer-Klopotowska, Sylwia, 1971- editor. Kalinowska-Zeleznik, Anna, 1971- editor. IGI Global, publisher.
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ONLINE
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Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-9100-9
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32. 
Cover image for Social Media Marketing und -Management im Tourismus
Social Media Marketing und -Management im Tourismus
Author 
Hinterholzer, Thomas. author. Jooss, Mario. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(337308.1)
Electronic Access 
http://dx.doi.org/10.1007/978-3-642-37952-9
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33. 
Cover image for Marketing management : a strategic decision-making approach
Marketing management : a strategic decision-making approach
Author 
Mullins, John W. (John Walker) Walker, Orville C.
Preferred Shelf Number 
HF5415.13 M352324 2013
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34. 
Cover image for Impression Management Professionelles Marketing in eigener Sache
Impression Management Professionelles Marketing in eigener Sache
Author 
Jendrosch, Thomas. author. SpringerLink (Online service)
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http://dx.doi.org/10.1007/978-3-8349-8715-0
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35. 
Cover image for Sales & Service Management, Marketing, Promotion und Performance
Sales & Service Management, Marketing, Promotion und Performance
Author 
Keuper, Frank. editor. Hogenschurz, Bernhard. editor. SpringerLink (Online service)
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ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-8349-9591-9
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36. 
Cover image for Marketing management in Turkey : Cases and challenges
Marketing management in Turkey : Cases and challenges
Author 
Thompson, Donald N.
Preferred Shelf Number 
HF5415.12.T9 T46 2005
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