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25. 
Cover image for Myth in modern media management and marketing
Myth in modern media management and marketing
Author 
Kreft, Jan, editor. Kuczamer-Klopotowska, Sylwia, 1971- editor. Kalinowska-Zeleznik, Anna, 1971- editor. IGI Global, publisher.
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ONLINE
Electronic Access 
Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-9100-9
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26. 
Cover image for Marketing management : a strategic decision-making approach
Marketing management : a strategic decision-making approach
Author 
Mullins, John W. (John Walker) Walker, Orville C.
Preferred Shelf Number 
HF5415.13 M352324 2013
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27. 
Cover image for The sports event management and marketing playbook
The sports event management and marketing playbook
Author 
Supovitz, Frank.
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GV716 .S86 2005
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28. 
Cover image for Marketing management : analysis, planning, implementation, and control
Marketing management : analysis, planning, implementation, and control
Author 
Kotler, Philip.
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HF 5415.13 K64 1997
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29. 
Cover image for Product management : marketing in a changing environment
Product management : marketing in a changing environment
Author 
Hehman, Raymond D.
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HD 31 H36 1984
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30. 
Cover image for Key management problems in the marketing distribution and use of fertilizers. Held in Islamabad, Jan 7-10,
Key management problems in the marketing distribution and use of fertilizers. Held in Islamabad, Jan 7-10,
Author 
CENTO Seminar on Key Management Problems in the Marketing, Distribution and Use of Fertilizers. Islamabad, 1974.
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HD 9483 C21 1974
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31. 
Cover image for Business to business marketing management : a global perspective
Business to business marketing management : a global perspective
Author 
Zimmerman, Alan S., 1942- Blythe, Jim.
Preferred Shelf Number 
HF5415.13 Z56 2018
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32. 
Cover image for Advances in Islamic finance, marketing, and management : an Asian perspective
Advances in Islamic finance, marketing, and management : an Asian perspective
Author 
Mutum, Dilip S., editor. Butt, Mohammad Mohsin, editor. Rashid, Mamunur, editor.
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ONLINE
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https://www.emerald.com/insight/publication/doi/10.1108/9781786358981
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33. 
Cover image for Strategic marketing management in Asia : case studies and lessons across industries
Strategic marketing management in Asia : case studies and lessons across industries
Author 
Andaleeb, Syed Saad, editor. Ḥasan, Khālid, editor. Prabhu, Jaideep C., writer of foreword. Sheth, Jagdish N., sponsoring body. Rangan, Kasturi, sponsoring body.
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ONLINE
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https://www.emerald.com/insight/publication/doi/10.1108/9781786357458
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34. 
Cover image for Business to business marketing management : a global perspective
Business to business marketing management : a global perspective
Author 
Zimmerman, Alan S., 1942- Blythe, Jim.
Preferred Shelf Number 
HF5415.13 B565 2013
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35. 
Cover image for Quantitative Marketing and Marketing Management Marketing Models and Methods in Theory and Practice
Quantitative Marketing and Marketing Management Marketing Models and Methods in Theory and Practice
Author 
Diamantopoulos, Adamantios. Fritz, Wolfgang. Hildebrandt, Lutz. SpringerLink (Online service)
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ONLINE
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http://dx.doi.org/10.1007/978-3-8349-3722-3
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36. 
Cover image for Marketing management and communications in the public sector
Marketing management and communications in the public sector
Author 
Pasquier, Martial. Villeneuve, Jean-Patrick.
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