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1. 
Cover image for How advertising works the role of research
How advertising works the role of research
Author 
Jones, John Philip.
Preferred Shelf Number 
ONLINE(368480.1)
Electronic Access 
SAGE knowledge http://sk.sagepub.com/books/how-advertising-works
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Cover image for Hands-on guide to creating Flash advertising from concept to tracking--microsites, video ads, and more
Hands-on guide to creating Flash advertising from concept to tracking--microsites, video ads, and more
Author 
Fincanon, Jason.
Preferred Shelf Number 
ONLINE
Electronic Access 
ScienceDirect http://www.sciencedirect.com/science/book/9780240809496
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3. 
Cover image for Meaning-Making and Political Campaign Advertising : A Cognitive-Linguistic and Film-Analytical Perspective on Audiovisual Figurativity
Meaning-Making and Political Campaign Advertising : A Cognitive-Linguistic and Film-Analytical Perspective on Audiovisual Figurativity
Author 
Horst, Dorothea, author.
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ONLINE
Electronic Access 
https://doi.org/10.1515/9783110578782
https://www.degruyter.com/isbn/9783110578782
Cover https://www.degruyter.com/document/cover/isbn/9783110578782/original
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4. 
Cover image for Advertising in new formats and media : current research and implications for marketers
Advertising in new formats and media : current research and implications for marketers
Author 
Pelsmacker, Patrick de, 1957- editor.
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ONLINE
Electronic Access 
https://www.emerald.com/insight/publication/doi/10.1108/9781785603129
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5. 
Cover image for Postmodern advertising in Japan seduction, visual culture, and the Tokyo Art Directors Club
Postmodern advertising in Japan seduction, visual culture, and the Tokyo Art Directors Club
Author 
Bartal, Ory. Project Muse.
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ONLINE(324404.1)
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6. 
Cover image for A word from our sponsor admen, advertising, and the golden age of radio
A word from our sponsor admen, advertising, and the golden age of radio
Author 
Meyers, Cynthia B. Project Muse.
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7. 
Cover image for The poster art, advertising, design, and collecting, 1860s/1900s
The poster art, advertising, design, and collecting, 1860s/1900s
Author 
Iskin, Ruth. Project Muse.
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ONLINE(323947.1)
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8. 
Cover image for Literary advertising and the shaping of British romanticism
Literary advertising and the shaping of British romanticism
Author 
Mason, Nicholas, 1970- Project Muse.
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9. 
Cover image for Effectiveness of Online Marketing Campaigns An Investigation into Online Multichannel and Search Engine Advertising
Effectiveness of Online Marketing Campaigns An Investigation into Online Multichannel and Search Engine Advertising
Author 
Klapdor, Sebastian. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(335272.1)
Electronic Access 
http://dx.doi.org/10.1007/978-3-658-01732-3
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10. 
Cover image for Advances in Advertising Research (Vol. IV) The Changing Roles of Advertising
Advances in Advertising Research (Vol. IV) The Changing Roles of Advertising
Author 
Rosengren, Sara. editor. Dahlén, Micael. editor. Okazaki, Shintaro. editor. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(335282.1)
Electronic Access 
http://dx.doi.org/10.1007/978-3-658-02365-2
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11. 
Cover image for Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing
Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing
Author 
Vecchiato, Giovanni. author. Cherubino, Patrizia. author. Trettel, Arianna. author. Babiloni, Fabio. author. SpringerLink (Online service)
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ONLINE(334526.1)
Electronic Access 
http://dx.doi.org/10.1007/978-3-642-38064-8
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12. 
Cover image for Targeted Advertising Technologies in the ICT Space A Use Case Driven Analysis
Targeted Advertising Technologies in the ICT Space A Use Case Driven Analysis
Author 
Schlee, Christian. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(335361.1)
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http://dx.doi.org/10.1007/978-3-8348-2396-0
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