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Shelf Location: Electronic Library

Author

SpringerLink (Online service)

(1207)

(21)

IGI Global, publisher.

(20)

Bruhn, Manfred. author.

(15)

Kuß, Alfred. author.

(12)

Wiley InterScience (Online service)

(12)

Bruhn, Manfred. editor.

(10)

Heinemann, Gerrit. author.

(10)

Huber, Frank. author.

(10)

Kreutzer, Ralf T. author.

(9)

Meffert, Heribert. author.

(8)

Unger, Fritz. author.

(8)

Woodside, Arch G.

(7)

Schramm-Klein, Hanna. author.

(6)

Schüller, Anne M. author.

(6)

Stauss, Bernd. editor.

(6)

Zentes, Joachim. author.

(6)

Burmann, Christoph. author.

(5)

Esch, Franz-Rudolf. editor.

(5)

Hadwich, Karsten. editor.

(5)

Herndl, Karl. author.

(5)

Berndt, Ralph. author.

(4)

Brauer, Kerry-U. editor.

(4)

Cliquet, Gérard. editor.

(4)

Fuchs, Wolfgang. author.

(4)

(4)

Hendrikse, George. editor.

(4)

Herrmann, Andreas. editor.

(4)

Kirchgeorg, Manfred. author.

(4)

Kleinaltenkamp, Michael. author.

(4)

Kleinaltenkamp, Michael. editor.

(4)

Krafft, Manfred. editor.

(4)

Lammenett, Erwin. author.

(4)

Langner, Sascha. author.

(4)

Morschett, Dirk. author.

(4)

Morschett, Dirk. editor.

(4)

Okazaki, Shintaro. editor.

(4)

Preußners, Dirk. author.

(4)

(4)

Raab, Gerhard. author.

(4)

Schramm, Alexandra. editor.

(4)

Sickel, Christian. author.

(4)

Swoboda, Bernhard. editor.

(4)

Tomczak, Torsten. editor.

(4)

Windsperger, Josef. editor.

(4)

Woeckener, Bernd. author.

(4)

Zentes, Joachim. editor.

(4)

Zupancic, Dirk. author.

(4)

Backhaus, Klaus. author.

(3)

Baumgarth, Carsten. editor.

(3)

Belz, Christian. editor.

(3)

(3)

Camilleri, Mark Anthony, 1976- editor.

(3)

Ceyp, Michael. author.

(3)

(3)

Cooper, Scott W.

(3)

Dressler, Matthias. editor.

(3)

Dumont, Monika. author.

(3)

Errichiello, Oliver. author.

(3)

Esch, Franz-Rudolf. author.

(3)

Fuchs, Gerhard. author.

(3)

Gschwandtner, Gerhard.

(3)

Holzmüller, Hartmut H. editor.

(3)

Keuper, Frank. editor.

(3)

Krüger, Ralph. author.

(3)

Lang, Ewald. author.

(3)

Lees-Marshment, Jennifer.

(3)

Limbeck, Martin. author.

(3)

Maclaran, Pauline.

(3)

Muthu, Subramanian Senthilkannan. editor.

(3)

Olbrich, Rainer. author.

(3)

(3)

Plinke, Wulff. editor.

(3)

Pompe, Hans-Georg. author.

(3)

Regier, Stefanie. author.

(3)

Riekhof, Hans-Christian. editor.

(3)

Rudolph, Thomas. editor.

(3)

Schieblon, Claudia. editor.

(3)

Schneider, Willy. author.

(3)

Schramm-Klein, Hanna. editor.

(3)

Schröder, Hendrik. author.

(3)

Schumacher, Oliver. author.

(3)

Stumpf, Andreas. author.

(3)

Tomczak, Torsten. author.

(3)

Tuunanen, Mika. editor.

(3)

Weiss, Alan, 1946-

(3)

Zanger, Cornelia. editor.

(3)

Zimmerman, Jan.

(3)

Zschiesche, Arnd. author.

(3)

Adjouri, Nicholas. author.

(2)

Ahlert, Dieter. author.

(2)

Ahlert, Dieter. editor.

(2)

(2)

Antona, Margherita. editor.

(2)

Aumayr, Klaus J. author.

(2)

Balzer, Eva. editor.

(2)

Battenfeld, Dirk. author.

(2)

Bauer, Hans H. editor.

(2)

Beck, Johann. author.

(2)

Beck, Norbert. author.

(2)

Beckley, Jacqueline H.

(2)

Berekoven, Ludwig. author.

(2)

Biesel, Hartmut H. editor.

(2)

Binckebanck, Lars. editor.

(2)

Brandt, Stefanie. author.

(2)

Braun, Gerold. author.

(2)

Brown, Stephen, 1955 March 23-

(2)

Brunner, Christian Boris. author.

(2)

Buber, Renate. editor.

(2)

Budtz, Christian. author.

(2)

Burmann, Christoph. editor.

(2)

Busch, Rainer. author.

(2)

Buttle, Francis.

(2)

Büter, Clemens. author.

(2)

Büttner, Miriam. author.

(2)

Cavicchi, Alessio, editor.

(2)

(2)

Chi, Maomao. editor.

(2)

Cichelli, David J.

(2)

Close, Angeline.

(2)

Daim, Tugrul. editor.

(2)

Dangelmaier, Wilhelm. editor.

(2)

Dannenberg, Holger. author.

(2)

Deutscher Dialogmarketing Verband e.V. editor.

(2)

Diehl, Sandra. editor.

(2)

(2)

Dou, Runliang. editor.

(2)

Drengner, Jan. author.

(2)

Dressler, Matthias. author.

(2)

Duffy, Vincent G. editor.

(2)

Eades, Keith M.

(2)

Eckert, Werner. author.

(2)

Eliashberg, Jehoshua. editor.

(2)

Ellenrieder, Peter. author.

(2)

Fink, Klaus-J. author.

(2)

Fog, Klaus. author.

(2)

Forrester, Duane.

(2)

(2)

Friedrichsen, Mike. editor.

(2)

Galal, Marc M. author.

(2)

Gallo, Carmine.

(2)

Gaubinger, Kurt. author.

(2)

Gebhardt-Seele, Stephan. author.

(2)

Geiger, Ingmar. editor.

(2)

Geile, Andrea. author.

(2)

Gernsheimer, Oliver. author.

(2)

Greifeneder, Horst. author.

(2)

Großklaus, Rainer H. G. author.

(2)

Gutjahr, Gert. author.

(2)

Harringer, Christoph. editor.

(2)

Hartmann, Michaela. author.

(2)

Hass, Berthold H. editor.

(2)

Heinemann, Gerrit. editor.

(2)

Heinrich, Stephan. author.

(2)

Helm, Sabrina. editor.

(2)

Helmke, Stefan. editor.

(2)

Henseler, Jörg. editor.

(2)

Herrmann, Andreas. author.

(2)

Hertel, Joachim. author.

(2)

Hesse, Jürgen. editor.

(2)

Hiebing, Roman G.

(2)

Hinterholzer, Thomas. author.

(2)

Hippner, Hajo. editor.

(2)

Hoffmann, Stefan. author.

(2)

Hogenschurz, Bernhard. editor.

(2)

Hohn, Stefanie. author.

(2)

Holland, John R.

(2)

Hougaard, Søren. author.

(2)

Huber, Frank. editor.

(2)

Huckemann, Matthias. author.

(2)

Hutchison, Thomas W. (Thomas William)

(2)

Jacob, Frank. editor.

(2)

Jan, Mian Ahmad. editor.

(2)

(2)

Kampmann, Birgit. editor.

(2)

Kaufman, Lloyd, 1945-

(2)

Keller, Bernhard. editor.

(2)

Kernstock, Joachim. editor.

(2)

Kerrigan, Finola.

(2)

Kerst, Andreas. author.

(2)

Kesting, Tobias. author.

(2)

(2)

Khan, Fazlullah. editor.

(2)

Khosrow-Pour, Mehdi, 1951- editor.

(2)

Kilian, Thomas. editor.

(2)

Kimmel, Allan J.

(2)

Kindermann, Harald. author.

(2)

Kiwus, Dieter. author.

(2)

Knippelmeyer, Michael. editor.

(2)

Kotler, Philip.

(2)

Kotler, Philip. author.

(2)

Kozak, M. (Metin), 1968-

(2)

(2)

Maas, Martin. author.

(2)

Maier, Hannes. editor.

(2)

Mantrala, Murali K. editor.

(2)

Martius, Waltraud. author.

(2)

Marx, Anne. author.

(2)

Masciadri, Peter. author.

(2)

Matthes, Isabel. author.

(2)

Language

(932)

(830)

(1)

(1)

(1)

Publication Date

-

(255)

(245)

(227)

(195)

(195)

(152)

(145)

(130)

(36)

(31)

(26)

(23)

(23)

(23)

(10)

(10)

(9)

(8)

(8)

(7)

(7)

(4)

(4)

(3)

(2)

(2)

(1)

(1)

(1)

(1)

Subject

(1107)

(1048)

Economics/Management Science.

(140)

Industrial management.

(112)

Engineering economy.

(61)

Engineering Economics, Organization, Logistics, Marketing.

(54)

Internet marketing.

(50)

(49)

Branding (Marketing)

(39)

Business planning.

(36)

Customer relations.

(33)

(27)

(27)

Consumer behavior.

(23)

Entrepreneurship.

(23)

Electronic books.

(22)

Marketing -- Management.

(22)

Management information systems.

(21)

Business logistics.

(19)

Electronic commerce.

(18)

Marketing research.

(18)

Production/Logistics/Supply Chain Management.

(18)

(16)

Sales management.

(16)

Strategic planning.

(16)

Computer science.

(15)

Industrial organization (Economic theory).

(15)

Online social networks.

(15)

Relationship marketing.

(15)

Social sciences.

(15)

Internet advertising.

(14)

Consumer satisfaction.

(13)

Innovation/Technology Management.

(13)

(12)

Commercial law.

(11)

Communication in marketing.

(11)

Engineering design.

(11)

Product management.

(11)

Social media -- Economic aspects.

(11)

Success in business.

(11)

(10)

Tourism -- Marketing.

(10)

(9)

Brand name products.

(9)

Creative ability in business.

(9)

Industrial engineering.

(9)

Motion pictures -- Marketing.

(9)

(9)

Operations research.

(9)

(9)

Consumption (Economics)

(8)

Customer services.

(8)

Information systems.

(8)

Internal medicine.

(8)

Social marketing.

(8)

Social media -- Marketing.

(8)

Sustainable development.

(8)

Business communication.

(7)

Drugs -- Marketing.

(7)

Family medicine.

(7)

Industrial procurement.

(7)

(7)

Marketing -- Planning.

(7)

Marketing -- Technological innovations.

(7)

Mathematical statistics.

(7)

Organization/Planning.

(7)

Sales promotion.

(7)

Artificial intelligence.

(6)

Computer simulation.

(6)

(6)

Economic policy.

(6)

Facebook (Electronic resource)

(6)

(6)

Industrial Organization.

(6)

Marketing -- Moral and ethical aspects.

(6)

Marketing -- Social aspects.

(6)

Microeconomics.

(6)

Motion pictures -- Distribution.

(6)

New products -- Marketing.

(6)

Online social networks -- Economic aspects.

(6)

Operation Research/Decision Theory.

(6)

(6)

Simulation and Modeling.

(6)

Sports -- Marketing.

(6)

(6)

Brand name products -- Management.

(5)

Business Information Systems.

(5)

Business networks.

(5)

Consumption (Economics) -- Social aspects.

(5)

Customer loyalty.

(5)

Customer relations -- Management.

(5)

Export marketing.

(5)

Internet marketing -- Social aspects.

(5)

(5)

Manufacturing, Machines, Tools.

(5)

Marketing -- Case studies.

(5)

New business enterprises -- Management.

(5)

Quality Control, Reliability, Safety and Risk.

(5)

Small business marketing.

(5)

(5)

(5)

(5)

Web sites -- Design.

(5)

(4)

Business enterprises -- Computer networks.

(4)

Business intelligence.

(4)

Business referrals.

(4)

Civil engineering.

(4)

Computational Intelligence.

(4)

Consumer profiling.

(4)

Consumers -- Attitudes.

(4)

(4)

(4)

(4)

Economics -- Statistics.

(4)

Energy Policy, Economics and Management.

(4)

(4)

Farm economics.

(4)

Green marketing.

(4)

(4)

Industrial and Production Engineering.

(4)

Information technology -- Management.

(4)

Information technology.

(4)

International trade.

(4)

(4)

(4)

Market segmentation.

(4)

Marketing -- Cross-cultural studies.

(4)

Marketing -- Psychological aspects.

(4)

Marketing -- Statistical methods.

(4)

Marketing -- United States.

(4)

Marketing research -- Methodology.

(4)

Media Management.

(4)

Medicine & Public Health.

(4)

Motivation research (Marketing).

(4)

Nonprofit organizations -- Marketing.

(4)

Personnel management.

(4)

Pharmaceutical industry.

(4)

Practice of medicine.

(4)

(4)

Production engineering.

(4)

Renewable and Green Energy.

(4)

Renewable energy sources.

(4)

Small business -- Management.

(4)

Social sciences -- Methodology.

(4)

Web site development.

(4)

(3)

Artificial Intelligence (incl. Robotics).

(3)

Authorship -- Marketing.

(3)

Banks and banking.

(3)

Blogs -- Economic aspects.

(3)

Campaign management.

(3)

(3)

(3)

Computer vision.

(3)

(3)

Consumer behavior -- United States.

(3)

Consumers -- Research.

(3)

Corporate culture.

(3)

Customer relations -- Psychological aspects.

(3)

Economics, Mathematical.

(3)

Economics/Management Science, general.

(3)

Electric power -- Marketing.

(3)

Environmental management.

(3)

Environmental sciences.

(3)

Export marketing -- Management.

(3)

Financial planners -- Marketing.

(3)

Food -- Marketing.

(3)

Food -- Sensory evaluation.

(3)

Government publicity.

(3)

Industrial marketing.

(3)

International business enterprises -- Management.

(3)

International business enterprises.

(3)

International economics.

(3)

Interpersonal communication.

(3)

Investment advisors -- Marketing.

(3)

Knowledge management.

(3)

Market Research.

(3)

Marketing -- Mathematical models.

(3)

Marketing -- Political aspects.

(3)

Marketing of Health Services.

(3)

Mass media -- Management.

(3)

Mathematical optimization.

(3)

Motion pictures -- Production and direction.

(3)

New business enterprises -- Finance.

(3)

Optical pattern recognition.

(3)

Pharmaceutical industry -- Management.

(3)

Philosophy (General).

(3)

(3)

Place marketing.

(3)

Political campaigns.

(3)

(3)

(3)

Public relations and politics.

(3)

(3)

Selling -- Handbooks, manuals, etc.

(3)

Service industries -- Marketing.

(3)

Service industries.

(3)

Small business.

(3)

Sports administration.

(3)

Material Type

Library

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25.

Cover image for The library marketing toolkit

The library marketing toolkit

The library marketing toolkit

Author

Potter, Ned, 1980- author.

Preferred Shelf Number

ONLINE

Electronic Access

EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=558458

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26.

Cover image for Business-to-business marketing

Business-to-business marketing

Business-to-business marketing

Author

Brennan, Ross, 1957- author. Canning, Louise, author. McDowell, Raymond, author.

Preferred Shelf Number

ONLINE(370201.1)

Electronic Access

SAGE knowledge http://sk.sagepub.com/books/business-to-business-marketing

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27.

Cover image for Entrepreneurship in international marketing

Entrepreneurship in international marketing

Entrepreneurship in international marketing

Author

Zou, Shaoming. Xu, Hui. Shi, Linda Hui.

Preferred Shelf Number

ONLINE

Electronic Access

https://www.emerald.com/insight/publication/doi/10.1108/S1474-7979201525

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28.

Cover image for Web Marketing For Dummies

Web Marketing For Dummies

Web Marketing For Dummies

Author

Zimmerman, Jan.

Preferred Shelf Number

ONLINE

Electronic Access

EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=413368

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29.

Cover image for Marketing information and research

Marketing information and research

Marketing information and research

Author

Housden, Matthew.

Preferred Shelf Number

ONLINE

Electronic Access

Click here to view

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30.

Cover image for Key concepts in marketing

Key concepts in marketing

Key concepts in marketing

Author

Blythe, Jim.

Preferred Shelf Number

ONLINE(368649.1)

Electronic Access

SAGE knowledge http://sk.sagepub.com/books/key-concepts-in-marketing

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31.

Cover image for Assessing the marketing environment

Assessing the marketing environment

Assessing the marketing environment

Author

Luck, Diana.

Preferred Shelf Number

ONLINE

Electronic Access

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32.

Cover image for Services, marketing and management

Services, marketing and management

Services, marketing and management

Author

Gilmore, Audrey.

Preferred Shelf Number

ONLINE(369304.1)

Electronic Access

SAGE knowledge http://sk.sagepub.com/books/services-marketing-and-management

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33.

Cover image for Psychological foundations of marketing

Psychological foundations of marketing

Psychological foundations of marketing

Author

Kimmel, Allan J.

Preferred Shelf Number

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34.

Cover image for Marketing-Theorie Eine Einführung

Marketing-Theorie Eine Einführung

Marketing-Theorie Eine Einführung

Author

Kuß, Alfred. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(337958.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-658-02134-4

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35.

Cover image for Marketing Grundlagen marktorientierter Unternehmensführung

Marketing Grundlagen marktorientierter Unternehmensführung

Marketing Grundlagen marktorientierter Unternehmensführung

Author

Meffert, Heribert. author. Burmann, Christoph. author. Kirchgeorg, Manfred. author. SpringerLink (Online service)

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http://dx.doi.org/10.1007/978-3-8349-6916-3

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36.

Cover image for Essentials of marketing management

Essentials of marketing management

Essentials of marketing management

Author

Lancaster, Geoffrey, 1938- Massingham, Lester.

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