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Subject: Branding (Marketing)

Author

Aaker, David A.

(1)

(1)

Adubato, Steve.

(1)

(1)

Barzelay, Michael.

(1)

Bates, Suzanne.

(1)

(1)

Bhargava, Rohit.

(1)

Bloomstein, Margot.

(1)

Breazeale, Michael, 1964-

(1)

Brooks, Jeff, 1961-

(1)

Brooks, Jeff, 1961- author.

(1)

Brown, Reva Berman, 1939-

(1)

Bueno, Bolivar J.

(1)

Camilleri, Mark Anthony, 1976- editor.

(1)

Chattopadhyay, Amitava.

(1)

Chevalier, Michel.

(1)

Coleman, Birgit, author.

(1)

Daly, John A. (John Augustine), 1952- author.

(1)

Design Management Institute (Boston, Mass.)

(1)

Dev, Chekitan S. (Chekitan Singh), 1959-

(1)

Docters, Robert G.

(1)

(1)

Erdil, T. Sabri

(1)

Eshuis, Jasper, 1972-

(1)

Fetscherin, Marc.

(1)

Fournier, Susan.

(1)

(1)

Gallo, Carmine.

(1)

(1)

Goldman, Aaron, 1978-

(1)

Goodson, Scott.

(1)

Grinten, Jaap van der.

(1)

Gunelius, Susan.

(1)

(1)

Hofmann, Karen, author.

(1)

IGI Global, publisher.

(1)

Information Resources Management Association, editor.

(1)

(1)

Kent, Tony (A. E.)

(1)

(1)

Klijn, Erik-Hans.

(1)

Lacey, Karen, 1963-

(1)

(1)

Mazzalovo, Gerald.

(1)

McAllister, Matthew P.

(1)

Mengü, Seda Çakar.

(1)

(1)

Miles, Jason, 1970-

(1)

Moss, Giles David.

(1)

Nguyen, Cecilia.

(1)

Okan, Elif Yolbulan.

(1)

Ozsomer, Aysegul.

(1)

Pearson, Timothy R.

(1)

Pogorzelski, Jacek, author.

(1)

(1)

(1)

(1)

Riezebos, H. J., 1960-

(1)

Sander, Peter J.

(1)

(1)

Sexton, Donald E., 1943-

(1)

Singh, Ramendra, editor.

(1)

Tosun, Nurhan Babür.

(1)

Traitler, Helmut, author.

(1)

(1)

Vejlgaard, Henrik.

(1)

(1)

(1)

Ötken, Ayşe Begüm

(1)

(1)

İslamoğlu, Ahmet Hamdi.

(1)

Language

(43)

(6)

Publication Date

-

(15)

(10)

(5)

(3)

(3)

(3)

(2)

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(2)

(2)

(1)

(1)

(1)

(1)

Subject

Brand name products -- Management.

(9)

Markalaşma (Pazarlama)

(7)

Brand name products.

(6)

Customer relations.

(6)

Internet marketing.

(5)

(4)

Product management.

(4)

Corporate image.

(3)

Creative ability in business.

(3)

(3)

Markalı ürünler -- Yönetim.

(3)

Online social networks.

(3)

Social media -- Economic aspects.

(3)

Commercial art.

(2)

Consumer behavior.

(2)

Creative thinking.

(2)

(2)

Internet advertising.

(2)

Jobs, Steve, 1955-2011.

(2)

(2)

Nonprofit organizations -- Management.

(2)

Nonprofit organizations -- Marketing.

(2)

Social media -- Marketing.

(2)

(2)

Success in business.

(2)

Web sites -- Design.

(2)

Şirket imajı.

(2)

Advertising -- Brand name products.

(1)

(1)

Apple Computer, Inc. -- Management.

(1)

Authenticity (Philosophy)

(1)

Blogs -- Economic aspects.

(1)

Brand Name Products

(1)

Brand name products -- Management -- India.

(1)

Brand name products -- Planning.

(1)

Brand name products -- Valuation -- Management.

(1)

Branding (Marketing) -- Case studies.

(1)

Branding (Marketing) -- India.

(1)

Business communication.

(1)

Chief executive officers.

(1)

Communication in design.

(1)

Communication in marketing.

(1)

Communication in public administration.

(1)

(1)

Corporate culture

(1)

Corporate culture.

(1)

Corporate image

(1)

Corporations -- Charitable contributions.

(1)

Customer loyalty.

(1)

Customer relations -- Management.

(1)

Diffusion of innovations.

(1)

Drugs -- Marketing.

(1)

Electronic books.

(1)

Employees -- Recruiting

(1)

(1)

Export marketing.

(1)

Facebook (Electronic resource)

(1)

(1)

Flagship stores -- Marketing.

(1)

Food -- Packaging.

(1)

Food presentation.

(1)

(1)

Government publicity.

(1)

Hospitality industry -- Marketing.

(1)

Information technology -- Management.

(1)

Interactive marketing.

(1)

International business enterprises -- Management.

(1)

International business enterprises.

(1)

Internet auctions.

(1)

Internet marketing -- Social aspects.

(1)

Luxuries -- Marketing.

(1)

Markalı Ürünler

(1)

Markalı ürünler -- Değerlendirme -- Yönetim.

(1)

Markalı ürünler -- Planlama.

(1)

Market segmentation.

(1)

Marketing -- Cross-cultural studies.

(1)

New products -- Marketing.

(1)

Online social networks -- Economic aspects.

(1)

Organizational behavior.

(1)

Organizational change -- Management.

(1)

Personel yönetimi.

(1)

Personnel management

(1)

Pharmaceutical industry.

(1)

(1)

Place marketing.

(1)

Popular culture.

(1)

(1)

Product management -- India.

(1)

Public relations and politics.

(1)

Relationship marketing -- Research.

(1)

Sex in advertising.

(1)

(1)

Social interaction.

(1)

Social movements.

(1)

Social networks.

(1)

Strategic alliances (Business)

(1)

Strategic planning.

(1)

Style (Philosophy)

(1)

Tasti D-Lite (Firm)

(1)

Technological innovations -- Management.

(1)

Technological innovations.

(1)

(1)

Tourism -- Marketing.

(1)

Trademarks -- Design.

(1)

Web site development.

(1)

Çalışanlar -- İşe alma.

(1)

İşletme iletişimi.

(1)

Şirket kültürü.

(1)

Material Type

Shelf Location

Beytepe Art Collection

Beytepe General Collection

Electronic Library

Library

Beytepe Library

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37.

Cover image for 30-minute social media marketing step-by-step techniques to spread the word about your business fast and free

30-minute social media marketing step-by-step techniques to spread the word about your business fast and free

30-minute social media marketing step-by-step techniques to spread the word about your business fast and free

Author

Gunelius, Susan.

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ONLINE

Electronic Access

Subscription required

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38.

Cover image for Advocacy : championing ideas and influencing others

Advocacy : championing ideas and influencing others

Advocacy : championing ideas and influencing others

Author

Daly, John A. (John Augustine), 1952- author.

Preferred Shelf Number

ONLINE

Electronic Access

http://www.jstor.org/stable/10.2307/j.ctt1nq53v

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39.

Cover image for Stratejik marka yönetimi

Stratejik marka yönetimi

Stratejik marka yönetimi

Author

İslamoğlu, Ahmet Hamdi. Fırat, Duygu.

Preferred Shelf Number

HD69.B7 I85 2011

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40.

Cover image for The connected customer the changing nature of consumer and business markets

The connected customer the changing nature of consumer and business markets

The connected customer the changing nature of consumer and business markets

Author

Wuyts, Stefan.

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41.

Cover image for Marka olmak

Author

Erdil, T. Sabri Uzun, Yeşim

Preferred Shelf Number

HF5415.13 E73 2010

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42.

Strategic brand management for B2B markets a road map for organizational transformation

Strategic brand management for B2B markets a road map for organizational transformation

Author

Sarin, Sharad.

Preferred Shelf Number

ONLINE(369410.1)

Electronic Access

SAGE knowledge http://sk.sagepub.com/books/strategic-brand-management-for-b2b-markets

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43.

Cover image for Flagship marketing concepts and places

Flagship marketing concepts and places

Flagship marketing concepts and places

Author

Kent, Tony (A. E.) Brown, Reva Berman, 1939-

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44.

Luxury brand management : a world of privilege

Luxury brand management : a world of privilege

Author

Chevalier, Michel. Mazzalovo, Gerald.

Preferred Shelf Number

HD69.B7 C473 2008

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45.

Cover image for Trump University branding 101 how to build the most valuable asset of any business

Trump University branding 101 how to build the most valuable asset of any business

Trump University branding 101 how to build the most valuable asset of any business

Author

Sexton, Donald E., 1943-

Preferred Shelf Number

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Electronic Access

Wiley InterScience An electronic book accessible through the World Wide Web; click for information

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46.

Cover image for Brandjam : humanizing brands through emotional design

Brandjam : humanizing brands through emotional design

Brandjam : humanizing brands through emotional design

Author

Gobe, Marc. Design Management Institute (Boston, Mass.)

Preferred Shelf Number

NC997 G56 2007

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47.

Pharmaceuticals--where's the brand logic? branding lessons and strategies

Pharmaceuticals--where's the brand logic? branding lessons and strategies

Author

Moss, Giles David.

Preferred Shelf Number

ONLINE(342711.1)

Electronic Access

Distributed by publisher. Purchase or institutional license may be required for access.

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48.

Designing brand experiences

Designing brand experiences

Author

Landa, Robin.

Preferred Shelf Number

HD69.B7 L365 2006

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