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Language: English

Author

SpringerLink (Online service)

(3)

Aaker, David A.

(1)

Adubato, Steve.

(1)

(1)

Barzelay, Michael.

(1)

Bates, Suzanne.

(1)

(1)

Baum, Neil. author.

(1)

Bennett, Anthony G.

(1)

Bhargava, Rohit.

(1)

Bloomstein, Margot.

(1)

Breazeale, Michael, 1964-

(1)

Brooks, Jeff, 1961-

(1)

Brooks, Jeff, 1961- author.

(1)

Brown, Reva Berman, 1939-

(1)

Bueno, Bolivar J.

(1)

Buiatti, Eleonora. author.

(1)

Camilleri, Mark Anthony, 1976- editor.

(1)

Chattopadhyay, Amitava.

(1)

Chevalier, Michel.

(1)

Chilingerian, Jon A. editor.

(1)

Coleman, Birgit, author.

(1)

Daigrepont, Jeffery. author.

(1)

Dal Palù, Doriana. author.

(1)

Daly, John A. (John Augustine), 1952- author.

(1)

De Giorgi, Claudia. author.

(1)

Dennis, Charles, editor.

(1)

Design Management Institute (Boston, Mass.)

(1)

Dev, Chekitan S. (Chekitan Singh), 1959-

(1)

(1)

Docters, Robert G.

(1)

Einstein, Mara.

(1)

(1)

Eshuis, Jasper, 1972-

(1)

Fetscherin, Marc.

(1)

Fournier, Susan.

(1)

Gallo, Carmine.

(1)

(1)

Goldman, Aaron, 1978-

(1)

Goodson, Scott.

(1)

Grinten, Jaap van der.

(1)

Gunelius, Susan.

(1)

(1)

Hestad, Monika.

(1)

Hofmann, Karen, author.

(1)

IGI Global, publisher.

(1)

Information Resources Management Association, editor.

(1)

Ivanova-Gongne, Maria, 1985- editor.

(1)

Johnson, Catherine.

(1)

Kahn, Marc J. author.

(1)

(1)

Kent, Tony (A. E.)

(1)

(1)

Klijn, Erik-Hans.

(1)

Koporcic, Nikolina, editor.

(1)

Lacey, Karen, 1963-

(1)

(1)

Lerma, Beatrice. author.

(1)

Mazzalovo, Gerald.

(1)

McAllister, Matthew P.

(1)

McIntyre, Charles, 1955-, editor.

(1)

Melewar, T. C., editor.

(1)

(1)

Miles, Jason, 1970-

(1)

Moss, Giles David.

(1)

Nguyen, Cecilia.

(1)

Nyström, Anna-Greta, 1979- editor.

(1)

Ozsomer, Aysegul.

(1)

Pearson, Timothy R.

(1)

Pogorzelski, Jacek, author.

(1)

(1)

Potter, Ned, 1980- author.

(1)

(1)

(1)

Riezebos, H. J., 1960-

(1)

Sander, Peter J.

(1)

(1)

Sexton, Donald E., 1943-

(1)

Shobeiri, S. Abbas. editor.

(1)

Singh, Ramendra, editor.

(1)

Talamini, Mark A. editor.

(1)

Traitler, Helmut, author.

(1)

Törnroos, Jan-Åke, editor.

(1)

Vejlgaard, Henrik.

(1)

Verma, Harsh V.

(1)

(1)

(1)

Publication Date

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(18)

(10)

(6)

(4)

(3)

(3)

(2)

(2)

(2)

(2)

(1)

(1)

(1)

(1)

(1)

Subject

Branding (Marketing)

(43)

Brand name products.

(8)

Brand name products -- Management.

(7)

Customer relations.

(6)

Internet marketing.

(5)

(5)

Product management.

(4)

Branding (Marketing).

(3)

Creative ability in business.

(3)

(3)

Online social networks.

(3)

Social media -- Economic aspects.

(3)

Branding (Marketing) -- Case studies.

(2)

Branding (Marketing) -- United States.

(2)

Commercial art.

(2)

Communication in marketing.

(2)

Consumer behavior.

(2)

Corporate image.

(2)

Creative thinking.

(2)

(2)

Internet advertising.

(2)

Jobs, Steve, 1955-2011.

(2)

(2)

Nonprofit organizations -- Management.

(2)

Nonprofit organizations -- Marketing.

(2)

Social media -- Marketing.

(2)

(2)

Success in business.

(2)

Web sites -- Design.

(2)

Acoustics in engineering.

(1)

Advertising -- Brand name products -- United States.

(1)

Advertising -- Brand name products.

(1)

Advertising -- Case studies.

(1)

Advertising -- Libraries.

(1)

(1)

Apple Computer, Inc. -- Management.

(1)

Authenticity (Philosophy)

(1)

Blogs -- Economic aspects.

(1)

Brand loyalty -- Case studies.

(1)

Brand name products -- Management -- India.

(1)

Brand name products -- Planning.

(1)

Brand name products -- United States.

(1)

Brand name products -- Valuation -- Management.

(1)

Branding (Marketing) -- Great Britain.

(1)

Branding (Marketing) -- India.

(1)

Branding (Marketing) -- Libraries.

(1)

Branding (Marketing) -- Management.

(1)

Branding (marketing)

(1)

Business ethics -- Case studies.

(1)

Business logistics -- Case studies.

(1)

Chief executive officers.

(1)

Communication in design.

(1)

Communication in marketing -- Case studies.

(1)

Communication in public administration.

(1)

(1)

Consumer behavior -- Case studies.

(1)

Consumer behavior -- Moral and ethical aspects -- United States.

(1)

Corporate culture.

(1)

Corporations -- Charitable contributions.

(1)

Customer loyalty.

(1)

Customer relations -- Case studies.

(1)

Customer relations -- Management.

(1)

Decision making -- Moral and ethical aspects -- Case studies.

(1)

Delivery of goods -- Management -- Case studies.

(1)

Diffusion of innovations.

(1)

Direct marketing -- Case studies.

(1)

Drugs -- Marketing.

(1)

Electronic books.

(1)

Electronic commerce -- Case studies.

(1)

(1)

Engineering design.

(1)

(1)

Export marketing.

(1)

Facebook (Electronic resource)

(1)

(1)

Flagship stores -- Marketing.

(1)

Food -- Packaging.

(1)

Food presentation.

(1)

(1)

Government publicity.

(1)

Hospitality industry -- Marketing.

(1)

Industrial marketing.

(1)

Industrial procurement -- Case studies.

(1)

Information technology -- Management.

(1)

Interactive marketing.

(1)

International business enterprises -- Management.

(1)

International business enterprises.

(1)

Internet auctions.

(1)

Internet marketing -- Social aspects.

(1)

Libraries -- Marketing.

(1)

Libraries -- Public relations.

(1)

Luxuries -- Marketing.

(1)

Markalaşma (Pazarlama)

(1)

Markalı ürünler -- Değerlendirme -- Yönetim.

(1)

Markalı ürünler -- Planlama.

(1)

Markalı ürünler -- Yönetim.

(1)

Market segmentation.

(1)

Marketing -- Case studies.

(1)

Marketing -- Cross-cultural studies.

(1)

Marketing research -- Case studies.

(1)

New products -- Case studies.

(1)

New products -- Marketing.

(1)

Online social networks -- Economic aspects.

(1)

Organizational behavior -- Case studies.

(1)

Organizational behavior.

(1)

Organizational change -- Management.

(1)

Packaging -- Case studies.

(1)

Pharmaceutical industry.

(1)

(1)

Place marketing.

(1)

Popular culture.

(1)

Pricing -- Case studies.

(1)

(1)

Product design.

(1)

Product management -- Case studies.

(1)

Product management -- India.

(1)

Public relations -- Case studies.

(1)

Public relations and politics.

(1)

Quality circles -- Case studies.

(1)

Quality control -- Case studies.

(1)

Relationship marketing -- Research.

(1)

Retail trade -- Case studies.

(1)

Sales promotion -- Case studies.

(1)

Selling -- Case studies.

(1)

Sex in advertising.

(1)

(1)

Social interaction.

(1)

Social movements.

(1)

Social networks.

(1)

Social responsibility of business -- United States.

(1)

Strategic alliances (Business)

(1)

Strategic planning.

(1)

Style (Philosophy)

(1)

Tasti D-Lite (Firm)

(1)

Technological innovations -- Management.

(1)

Technological innovations.

(1)

(1)

Television broadcasting -- Great Britain.

(1)

Television broadcasting -- United States.

(1)

Tourism -- Marketing.

(1)

Trademarks -- Design.

(1)

(1)

Warehouses -- Management -- Case studies.

(1)

Web site development.

(1)

Wholesale trade -- Case studies.

(1)

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37.

Cover image for Anatomy of a trend

Anatomy of a trend

Anatomy of a trend

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Vejlgaard, Henrik.

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38.

Cover image for Personality not included why companies lose their authenticity--and how great brands get it back

Personality not included why companies lose their authenticity--and how great brands get it back

Personality not included why companies lose their authenticity--and how great brands get it back

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Bhargava, Rohit.

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39.

Cover image for Everything I know about marketing I learned from Google

Everything I know about marketing I learned from Google

Everything I know about marketing I learned from Google

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Goldman, Aaron, 1978-

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40.

Cover image for 30-minute social media marketing step-by-step techniques to spread the word about your business fast and free

30-minute social media marketing step-by-step techniques to spread the word about your business fast and free

30-minute social media marketing step-by-step techniques to spread the word about your business fast and free

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Gunelius, Susan.

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41.

You are the brand

You are the brand

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Adubato, Steve. Project Muse.

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42.

Cover image for The innovation secrets of Steve Jobs insanely different : principles for breakthrough success

The innovation secrets of Steve Jobs insanely different : principles for breakthrough success

The innovation secrets of Steve Jobs insanely different : principles for breakthrough success

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Gallo, Carmine.

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43.

Cover image for The big book of marketing lessons and best practices from the world's greatest companies

The big book of marketing lessons and best practices from the world's greatest companies

The big book of marketing lessons and best practices from the world's greatest companies

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Bennett, Anthony G.

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44.

Cover image for Advocacy : championing ideas and influencing others

Advocacy : championing ideas and influencing others

Advocacy : championing ideas and influencing others

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Daly, John A. (John Augustine), 1952- author.

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45.

Cover image for Branding demystified plans to payoffs

Branding demystified plans to payoffs

Branding demystified plans to payoffs

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Verma, Harsh V.

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46.

Cover image for The connected customer the changing nature of consumer and business markets

The connected customer the changing nature of consumer and business markets

The connected customer the changing nature of consumer and business markets

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Wuyts, Stefan.

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47.

Strategic brand management for B2B markets a road map for organizational transformation

Strategic brand management for B2B markets a road map for organizational transformation

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Sarin, Sharad.

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48.

Cover image for Flagship marketing concepts and places

Flagship marketing concepts and places

Flagship marketing concepts and places

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Kent, Tony (A. E.) Brown, Reva Berman, 1939-

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