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37. 
Cover image for Pazarlama ilkeleri : global ve yönetimsel yaklaşım
Pazarlama ilkeleri : global ve yönetimsel yaklaşım
Author 
Kirtiş, A. Kazım.
Preferred Shelf Number 
HF5415.13 K58 2013
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38. 
Cover image for Marketing
Marketing
Author 
Kerin, Roger A. Hartley, Steven William. Rudelius, William.
Preferred Shelf Number 
HF5415 M2947 2013
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39. 
Cover image for Information and Communication Technologies in Tourism 2014 Proceedings of the International Conference in Dublin, Ireland, January 21-24, 2014
Information and Communication Technologies in Tourism 2014 Proceedings of the International Conference in Dublin, Ireland, January 21-24, 2014
Author 
Xiang, Zheng. editor. Tussyadiah, Iis. editor. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(333009.1)
Electronic Access 
http://dx.doi.org/10.1007/978-3-319-03973-2
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40. 
Cover image for The FORA Framework A Fuzzy Grassroots Ontology for Online Reputation Management
The FORA Framework A Fuzzy Grassroots Ontology for Online Reputation Management
Author 
Portmann, Edy. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(333683.1)
Electronic Access 
http://dx.doi.org/10.1007/978-3-642-33233-3
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41. 
Cover image for Customer Relationship Management in the Financial Industry Organizational Processes and Technology Innovation
Customer Relationship Management in the Financial Industry Organizational Processes and Technology Innovation
Author 
Rajola, Federico. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(334004.1)
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http://dx.doi.org/10.1007/978-3-642-35554-7
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42. 
Cover image for International Employer Brand Management A Multilevel Analysis and Segmentation of Students' Preferences
International Employer Brand Management A Multilevel Analysis and Segmentation of Students' Preferences
Author 
Christiaans, Lena. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(335242.1)
Electronic Access 
http://dx.doi.org/10.1007/978-3-658-00456-9
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43. 
Cover image for Ethics in Consumer Choice An Empirical Analysis based on the Example of Coffee
Ethics in Consumer Choice An Empirical Analysis based on the Example of Coffee
Author 
Langen, Nina. author. SpringerLink (Online service)
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ONLINE(335250.1)
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http://dx.doi.org/10.1007/978-3-658-00759-1
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44. 
Cover image for Advances in Advertising Research (Vol. IV) The Changing Roles of Advertising
Advances in Advertising Research (Vol. IV) The Changing Roles of Advertising
Author 
Rosengren, Sara. editor. Dahlén, Micael. editor. Okazaki, Shintaro. editor. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(335282.1)
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http://dx.doi.org/10.1007/978-3-658-02365-2
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45. 
Cover image for Hurdle Race Marketing The Enlightenment - The Disillusionment - The Breakthrough
Hurdle Race Marketing The Enlightenment - The Disillusionment - The Breakthrough
Author 
Backhaus, Klaus. author. SpringerLink (Online service)
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ONLINE(335284.1)
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http://dx.doi.org/10.1007/978-3-658-02444-4
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46. 
Cover image for Network Governance Alliances, Cooperatives and Franchise Chains
Network Governance Alliances, Cooperatives and Franchise Chains
Author 
Ehrmann, Thomas. editor. Windsperger, Josef. editor. Cliquet, Gérard. editor. Hendrikse, George. editor. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(335352.1)
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http://dx.doi.org/10.1007/978-3-7908-2867-2
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47. 
Cover image for Third Party Product Reviews and Consumer Behaviour A Dichotomous Measuring via Rasch, Paired Comparison and Graphical Chain Models
Third Party Product Reviews and Consumer Behaviour A Dichotomous Measuring via Rasch, Paired Comparison and Graphical Chain Models
Author 
Ziniel, Wolfgang. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(335363.1)
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http://dx.doi.org/10.1007/978-3-8349-3633-2
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48. 
Cover image for Luxury Marketing A Challenge for Theory and Practice
Luxury Marketing A Challenge for Theory and Practice
Author 
Wiedmann, Klaus-Peter. editor. Hennigs, Nadine. editor. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(335368.1)
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http://dx.doi.org/10.1007/978-3-8349-4399-6
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