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37. 
Cover image for Guerilla Marketing Alternative Werbeformen als Techniken der Produktinszenierung
Guerilla Marketing Alternative Werbeformen als Techniken der Produktinszenierung
Author 
Krieger, Kai Harald. author. SpringerLink (Online service)
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ONLINE
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http://dx.doi.org/10.1007/978-3-8349-4045-2
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38. 
Cover image for Beratungszufriedenheit bei B2B-Lösungen Eine Relationship-Marketing-Perspektive aus der Sicht von IT-Nachfragern
Beratungszufriedenheit bei B2B-Lösungen Eine Relationship-Marketing-Perspektive aus der Sicht von IT-Nachfragern
Author 
Kleipaß, Ulrich. author. SpringerLink (Online service)
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http://dx.doi.org/10.1007/978-3-8349-4117-6
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39. 
Cover image for Integrativ-Prozessuales Marketing Eine Einführung Mit durchgehender Schwarzkopf&Henkel-Fallstudie
Integrativ-Prozessuales Marketing Eine Einführung Mit durchgehender Schwarzkopf&Henkel-Fallstudie
Author 
Mattmüller, Roland. author. SpringerLink (Online service)
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http://dx.doi.org/10.1007/978-3-8349-4470-2
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40. 
Cover image for Online-Marketing für die erfolgreiche Zahnarztpraxis Website, SEO, Social Media, Werberecht
Online-Marketing für die erfolgreiche Zahnarztpraxis Website, SEO, Social Media, Werberecht
Author 
Schramm, Alexandra. editor. SpringerLink (Online service)
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http://dx.doi.org/10.1007/978-3-642-25338-6
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41. 
Cover image for The Effects of Cause-Related Marketing on Customers’ Attitudes and Buying Behavior
The Effects of Cause-Related Marketing on Customers’ Attitudes and Buying Behavior
Author 
Steckstor, Denise. author. SpringerLink (Online service)
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http://dx.doi.org/10.1007/978-3-8349-7078-7
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42. 
Cover image for Ambush Marketing & the Mega-Event Monopoly How Laws are Abused to Protect Commercial Rights to Major Sporting Events
Ambush Marketing & the Mega-Event Monopoly How Laws are Abused to Protect Commercial Rights to Major Sporting Events
Author 
Louw, Andre M. author. SpringerLink (Online service)
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http://dx.doi.org/10.1007/978-90-6704-864-4
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43. 
Cover image for Wheat Marketing in Transition The Transformation of the Australian Wheat Board
Wheat Marketing in Transition The Transformation of the Australian Wheat Board
Author 
Botterill, Linda Courtenay. author. SpringerLink (Online service)
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http://dx.doi.org/10.1007/978-94-007-2804-2
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44. 
Cover image for Web 2.0-Anwendungen im Marketing von Kunstmuseen Eine kritische Auseinandersetzung
Web 2.0-Anwendungen im Marketing von Kunstmuseen Eine kritische Auseinandersetzung
Author 
Binder, Tanja. author. SpringerLink (Online service)
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http://dx.doi.org/10.1007/978-3-531-19625-1
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45. 
Cover image for Pioneers in marketing a collection of biographical essays
Pioneers in marketing a collection of biographical essays
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Jones, D. G. Brian (Donald Gordon Brian), 1955-
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46. 
Cover image for Hispanic marketing connecting with the new Latino consumer
Hispanic marketing connecting with the new Latino consumer
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Korzenny, Felipe. Korzenny, Betty Ann, 1933-
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47. 
Cover image for Marketing management and communications in the public sector
Marketing management and communications in the public sector
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Pasquier, Martial. Villeneuve, Jean-Patrick.
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48. 
Cover image for Marketing without advertising brand preference and consumer choice in Cuba
Marketing without advertising brand preference and consumer choice in Cuba
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Morales, Emilio, 1969- Scarpaci, Joseph L.
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