Limit Search Results
Author
SpringerLink (Online service)
(1046)
Bruhn, Manfred. author.
(15)
Kuß, Alfred. author.
(12)
Bruhn, Manfred. editor.
(10)
Heinemann, Gerrit. author.
(10)
Language
Publication Date
-
Subject
Economics.
(1011)
Economics/Management Science.
(126)
Industrial management.
(104)
Pazarlama.
(69)
Mass media.
(26)
Material Type
Shelf Location
Library
Switch to list view
Switch to thumbnail view
Select an Action
1213 Results Found Subscribe to search results
000000000000DEFAULT
Print
1. 
Cover image for Brand Growth Barriers Identify, Understand, and Overcome Them
Brand Growth Barriers Identify, Understand, and Overcome Them
Author 
Krüger, Ralph. author. Stumpf, Andreas. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(334363.1)
Electronic Access 
http://dx.doi.org/10.1007/978-3-642-37108-0
Format: 
Availability 
Online Library~1
Available:
Copies:
2. 
Cover image for Exhibit Marketing and Trade Show Intelligence Successful Boothmanship and Booth Design
Exhibit Marketing and Trade Show Intelligence Successful Boothmanship and Booth Design
Author 
Solberg Søilen, Klaus. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(334294.1)
Electronic Access 
http://dx.doi.org/10.1007/978-3-642-36793-9
Format: 
Availability 
Online Library~1
Available:
Copies:
3. 
Cover image for Your ad here the cool sell of guerrilla marketing
Your ad here the cool sell of guerrilla marketing
Author 
Serazio, Michael. Project Muse.
Preferred Shelf Number 
ONLINE
Electronic Access 
Full text available:
Format: 
Availability 
Online Library~1
Available:
Copies:
4. 
Cover image for International Consumer Behavior in the 21st Century Impact on Marketing Strategy Development
International Consumer Behavior in the 21st Century Impact on Marketing Strategy Development
Author 
Samli, A. Coskun. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(331684.1)
Electronic Access 
http://dx.doi.org/10.1007/978-1-4614-5125-9
Format: 
Availability 
Online Library~1
Available:
Copies:
5. 
Cover image for Information and Communication Technologies in Tourism 2014 Proceedings of the International Conference in Dublin, Ireland, January 21-24, 2014
Information and Communication Technologies in Tourism 2014 Proceedings of the International Conference in Dublin, Ireland, January 21-24, 2014
Author 
Xiang, Zheng. editor. Tussyadiah, Iis. editor. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(333009.1)
Electronic Access 
http://dx.doi.org/10.1007/978-3-319-03973-2
Format: 
Availability 
Online Library~1
Available:
Copies:
6. 
Cover image for Customer Relationship Management in the Financial Industry Organizational Processes and Technology Innovation
Customer Relationship Management in the Financial Industry Organizational Processes and Technology Innovation
Author 
Rajola, Federico. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(334004.1)
Electronic Access 
http://dx.doi.org/10.1007/978-3-642-35554-7
Format: 
Availability 
Online Library~1
Available:
Copies:
7. 
Cover image for The Executor of Integrated Marketing Communications Strategy: Marcom Manager’s Working Model
The Executor of Integrated Marketing Communications Strategy: Marcom Manager’s Working Model
Author 
Shin, Kwang-Yong. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(334534.1)
Electronic Access 
http://dx.doi.org/10.1007/978-3-642-38091-4
Format: 
Availability 
Online Library~1
Available:
Copies:
8. 
Cover image for Effectiveness of Online Marketing Campaigns An Investigation into Online Multichannel and Search Engine Advertising
Effectiveness of Online Marketing Campaigns An Investigation into Online Multichannel and Search Engine Advertising
Author 
Klapdor, Sebastian. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(335272.1)
Electronic Access 
http://dx.doi.org/10.1007/978-3-658-01732-3
Format: 
Availability 
Online Library~1
Available:
Copies:
9. 
Cover image for International Employer Brand Management A Multilevel Analysis and Segmentation of Students' Preferences
International Employer Brand Management A Multilevel Analysis and Segmentation of Students' Preferences
Author 
Christiaans, Lena. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(335242.1)
Electronic Access 
http://dx.doi.org/10.1007/978-3-658-00456-9
Format: 
Availability 
Online Library~1
Available:
Copies:
10. 
Cover image for Ethics in Consumer Choice An Empirical Analysis based on the Example of Coffee
Ethics in Consumer Choice An Empirical Analysis based on the Example of Coffee
Author 
Langen, Nina. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(335250.1)
Electronic Access 
http://dx.doi.org/10.1007/978-3-658-00759-1
Format: 
Availability 
Online Library~1
Available:
Copies:
11. 
Cover image for Network Governance Alliances, Cooperatives and Franchise Chains
Network Governance Alliances, Cooperatives and Franchise Chains
Author 
Ehrmann, Thomas. editor. Windsperger, Josef. editor. Cliquet, Gérard. editor. Hendrikse, George. editor. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(335352.1)
Electronic Access 
http://dx.doi.org/10.1007/978-3-7908-2867-2
Format: 
Availability 
Online Library~1
Available:
Copies:
12. 
Cover image for India’s Agricultural Marketing Market Reforms and Emergence of New Channels
India’s Agricultural Marketing Market Reforms and Emergence of New Channels
Author 
Ghosh, Nilabja. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(335524.1)
Electronic Access 
http://dx.doi.org/10.1007/978-81-322-1572-1
Format: 
Availability 
Online Library~1
Available:
Copies:
Select an Action