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Language: English

Author

SpringerLink (Online service)

(275)

IGI Global, publisher.

(20)

(20)

Kotler, Philip.

(15)

Wiley InterScience (Online service)

(11)

Woodside, Arch G.

(7)

(5)

Armstrong, Gary (Gary M.)

(4)

Cliquet, Gérard. editor.

(4)

(4)

Hendrikse, George. editor.

(4)

Lees-Marshment, Jennifer.

(4)

Morschett, Dirk. author.

(4)

(4)

Schramm-Klein, Hanna. author.

(4)

Windsperger, Josef. editor.

(4)

Zentes, Joachim. author.

(4)

Armstrong, Gary, ort. yaz.

(3)

Beckley, Jacqueline H.

(3)

Camilleri, Mark Anthony, 1976- editor.

(3)

(3)

(3)

Churchill, Gilbert A.

(3)

Cooper, Scott W.

(3)

Czinkota, Michael R.

(3)

Graphic Artists Guild (U.S.)

(3)

Gschwandtner, Gerhard.

(3)

Krafft, Manfred. editor.

(3)

Maclaran, Pauline.

(3)

Malhotra, Naresh K.

(3)

Mullin, Bernard James.

(3)

Muthu, Subramanian Senthilkannan. editor.

(3)

Netemeyer, Richard G., 1956-

(3)

Okazaki, Shintaro. editor.

(3)

(3)

Rudolph, Thomas. editor.

(3)

Sheth, Jagdish N.

(3)

Stanton, William J.

(3)

Tuunanen, Mika. editor.

(3)

Weiss, Alan, 1946-

(3)

Winer, Russell S.

(3)

Zimmerman, Jan.

(3)

Aaker, David A.

(2)

(2)

Antona, Margherita. editor.

(2)

Baines, Paul, 1973-

(2)

(2)

Bearden, William O., 1945- Handbook of marketing scales.

(2)

Beckman, Theodore N., 1894-

(2)

Belch, Michael A., ort. yaz.

(2)

(2)

Brown, Stephen, 1955 March 23-

(2)

Budtz, Christian. author.

(2)

Buttle, Francis.

(2)

Cavicchi, Alessio, editor.

(2)

(2)

Chi, Maomao. editor.

(2)

Cichelli, David J.

(2)

Close, Angeline.

(2)

Conway, A. (Anthony)

(2)

Daim, Tugrul. editor.

(2)

Davidson, William R., ort. yaz.

(2)

Daymon, Christine, 1952-

(2)

Donnelly, James H.

(2)

(2)

Dou, Runliang. editor.

(2)

Duffy, Vincent G. editor.

(2)

Eades, Keith M.

(2)

Eliashberg, Jehoshua. editor.

(2)

Fog, Klaus. author.

(2)

Forrester, Duane.

(2)

(2)

(2)

Gallo, Carmine.

(2)

(2)

Hackley, Christopher E.

(2)

Hair, Joseph F.

(2)

Hall, Colin Michael, 1961-

(2)

Hardy, Stephen, 1948-

(2)

(2)

Heller, Steven.

(2)

Hiebing, Roman G.

(2)

Holland, John R.

(2)

Hougaard, Søren. author.

(2)

Hunt, Shelby D.

(2)

Hutchison, Thomas W. (Thomas William)

(2)

International Federation of Library Associations and Institutions.

(2)

Jan, Mian Ahmad. editor.

(2)

Jaworski, Bernard J., ort. yaz.

(2)

(2)

Kaufman, Lloyd, 1945-

(2)

Kerrigan, Finola.

(2)

(2)

Khan, Fazlullah. editor.

(2)

Khosrow-Pour, Mehdi, 1951- editor.

(2)

Kimmel, Allan J.

(2)

Kotler, Philip. author.

(2)

Kozak, M. (Metin), 1968-

(2)

(2)

Mantrala, Murali K. editor.

(2)

Morschett, Dirk. editor.

(2)

Moutinho, Luiz.

(2)

Mullins, John W. (John Walker)

(2)

Neapolitan, Richard E.

(2)

Neves, Marcos Fava.

(2)

Ntoa, Stavroula. editor.

(2)

(2)

Papathanassis, Alexis. editor.

(2)

(2)

Perner, Petra. editor.

(2)

Pfoertsch, Waldemar. author.

(2)

Poe-Howfield, Lisa.

(2)

Prince, Melvin.

(2)

Qi, Ershi. editor.

(2)

(2)

Rayport, Jeffrey F.

(2)

Reilly, Thomas P.

(2)

Richardson, Linda, 1944-

(2)

Roess, Roger P. author.

(2)

Rollins, Mark. author.

(2)

Ronkainen, Ilkka A.

(2)

Rosenbloom, Bert.

(2)

Salvendy, Gavriel. editor.

(2)

Santini, Cristina, editor.

(2)

Sargeant, Adrian.

(2)

Savard, Rejean, 1950-, ed.

(2)

Schiffman, Stephan.

(2)

Schnedlitz, Peter. editor.

(2)

Schneider, Michael. author.

(2)

Schramm-Klein, Hanna. editor.

(2)

Schwarz, Eric C.

(2)

ScienceDirect (Online service)

(2)

Seaberg, Albin G.

(2)

Sexton, Donald E., 1943-

(2)

Shen, Jiang. editor.

(2)

Sioshansi, Fereidoon P. (Fereidoon Perry)

(2)

Stephanidis, Constantine. editor.

(2)

Sutton, William Anthony, 1951-

(2)

Swoboda, Bernhard. editor.

(2)

Tanner, John F.

(2)

Terpstra, Vern.

(2)

Tu, Yiliu. editor. (orcid)

(2)

(2)

(2)

Van Tassel, Joan M.

(2)

Walker, Orville C.

(2)

(2)

Wentz, Walter B.

(2)

Wooldridge, Dave. author.

(2)

Zavattaro, Staci M., 1983-

(2)

Zimmerman, Alan S., 1942-

(2)

(2)

(1)

A. Streitz, Norbert. editor. (orcid)

(1)

Abood, Richard R.

(1)

Abramowicz, Witold. editor.

(1)

Accardi-Petersen, Michelle. author.

(1)

Adubato, Steve.

(1)

Agrawal, Narendra. editor.

(1)

Ahlemeyer-Stubbe, Andrea, author.

(1)

Ahlert, Dieter. author.

(1)

Ahonen, Tomi T.

(1)

Ahoy, Christopher K.

(1)

Ahuja, Vandana, editor.

(1)

Aichner, Thomas. author.

(1)

Aiello, Luca Maria. editor.

(1)

(1)

Alavi, Shirin, 1980- editor.

(1)

Albarran, Alan B.

(1)

Alberro, Alexander.

(1)

Aldred, Elaine M.

(1)

Alexander, Alison.

(1)

(1)

Allen, Stuart J. author.

(1)

Allenby, Greg M. (Greg Martin), 1956-

(1)

Alman, Susan Webreck.

(1)

Alonso Dos Santos, Manuel, 1981- editor.

(1)

Alozie, Emmanuel C.

(1)

(1)

Alves, Helena. editor.

(1)

Amerland, David.

(1)

(1)

Andaleeb, Syed Saad, editor.

(1)

Anderson, Dole A., 1917-

(1)

Anderson, Eric. author.

(1)

Anderson, James A. (James Arthur), 1939-

(1)

Anderson, James C., 1953-

(1)

Andersson, Per, 1957- editor.

(1)

(1)

Andres, Clay. editor.

(1)

(1)

Angerer, Alfred. author.

(1)

Anglin, Steve. editor.

(1)

Annacchino, Marc A.

(1)

Applewhite, Thomas H.

(1)

Apps, Jerold W., 1934-

(1)

Araujo, Luis, 1970-

(1)

Ares, Gaston, editor.

(1)

Arkun, Erol. editor.

(1)

Armbruster, Walter J. editor.

(1)

Publication Date

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Subject

(239)

(151)

Internet marketing.

(61)

Engineering economy.

(59)

Engineering Economics, Organization, Logistics, Marketing.

(54)

(47)

Branding (Marketing)

(43)

Customer relations.

(37)

Marketing -- Management.

(37)

Industrial management.

(35)

Marketing research.

(33)

(33)

Economics/Management Science.

(32)

Business planning.

(30)

(27)

Consumer behavior.

(26)

Electronic books.

(22)

Strategic planning.

(21)

Communication in marketing.

(19)

Entrepreneurship.

(19)

Production/Logistics/Supply Chain Management.

(18)

Electronic commerce.

(17)

Relationship marketing.

(17)

Online social networks.

(16)

Sales management.

(16)

(15)

Business logistics.

(15)

Internet advertising.

(15)

Consumer satisfaction.

(14)

Export marketing.

(14)

PAZARLAMA ARAŞTIRMASI.

(14)

Tourism -- Marketing.

(14)

Computer science.

(13)

Innovation/Technology Management.

(13)

Product management.

(13)

Brand name products.

(12)

Social media -- Economic aspects.

(12)

(12)

Sports -- Marketing.

(12)

(12)

Engineering design.

(11)

Management information systems.

(11)

Sales promotion.

(11)

Success in business.

(11)

(10)

Creative ability in business.

(9)

Customer services.

(9)

Industrial engineering.

(9)

Industrial organization (Economic theory).

(9)

Motion pictures -- Marketing.

(9)

(9)

PAZARLAMA YÖNETİMİ.

(9)

Consumption (Economics)

(8)

Drugs -- Marketing.

(8)

Industrial procurement.

(8)

Operations research.

(8)

Social marketing.

(8)

Social media -- Marketing.

(8)

Sustainable development.

(8)

Brand name products -- Management.

(7)

Business communication.

(7)

(7)

Facebook (Electronic resource)

(7)

Industrial marketing.

(7)

Information systems.

(7)

International trade.

(7)

Libraries -- Marketing.

(7)

(7)

Marketing -- Planning.

(7)

Marketing -- Technological innovations.

(7)

(7)

Mathematical statistics.

(7)

New products -- Marketing.

(7)

Online social networks -- Economic aspects.

(7)

Organization/Planning.

(7)

(7)

(7)

Social sciences.

(7)

Artificial intelligence.

(6)

Campaign management.

(6)

Computer simulation.

(6)

Direct marketing.

(6)

Industrial Organization.

(6)

International business enterprises.

(6)

Marketing -- Moral and ethical aspects.

(6)

Marketing -- Social aspects.

(6)

Marketing of Health Services.

(6)

Motion pictures -- Distribution.

(6)

Operation Research/Decision Theory.

(6)

PAZARLAMA -- YÖNETİM.

(6)

Simulation and Modeling.

(6)

(6)

Web site development.

(6)

İHRACAT PAZARLAMASI.

(6)

Business Information Systems.

(5)

Business enterprises -- Computer networks.

(5)

Business networks.

(5)

Consumer behavior -- United States.

(5)

Consumers -- Research.

(5)

Consumption (Economics) -- Social aspects.

(5)

Customer loyalty.

(5)

Customer relations -- Management.

(5)

Export marketing -- Management.

(5)

International business enterprises -- Management.

(5)

Internet marketing -- Social aspects.

(5)

(5)

Libraries -- Public relations.

(5)

(5)

Manufacturing, Machines, Tools.

(5)

Marketing -- Case studies.

(5)

Marketing -- Political aspects.

(5)

Marketing -- United States.

(5)

Marketing channels -- Management.

(5)

Marketing channels.

(5)

Marketing research -- Methodology.

(5)

Museums -- Marketing.

(5)

New business enterprises -- Management.

(5)

Nonprofit organizations -- Marketing.

(5)

Quality Control, Reliability, Safety and Risk.

(5)

Small business marketing.

(5)

TURİZM -- PAZARLAMA.

(5)

Technological innovations -- Management.

(5)

(5)

(5)

Web sites -- Design.

(5)

Authorship -- Marketing.

(4)

Business intelligence.

(4)

Business referrals.

(4)

Civil engineering.

(4)

Commercial law.

(4)

Computational Intelligence.

(4)

Consumer behavior -- Research.

(4)

Consumer profiling.

(4)

Consumers -- Attitudes.

(4)

(4)

(4)

Economic policy.

(4)

Economics -- Statistics.

(4)

Energy Policy, Economics and Management.

(4)

(4)

Farm economics.

(4)

(4)

Graphic arts -- United States -- Marketing.

(4)

Green marketing.

(4)

Industrial and Production Engineering.

(4)

Information services -- Marketing.

(4)

Information technology -- Management.

(4)

Information technology.

(4)

Market segmentation.

(4)

Marketing -- Cross-cultural studies.

(4)

Marketing -- Mathematical models.

(4)

Marketing -- Psychological aspects.

(4)

Marketing -- Statistical methods.

(4)

Media Management.

(4)

Motivation research (Marketing).

(4)

Negotiation in business.

(4)

Pazarlama araştırması.

(4)

Pharmaceutical industry.

(4)

Physical distribution of goods -- Management.

(4)

Political campaigns.

(4)

(4)

Production engineering.

(4)

(4)

Renewable and Green Energy.

(4)

Renewable energy sources.

(4)

SATIŞ GELİŞTİRME.

(4)

Sağlık Hizmetleri Pazarlaması

(4)

Service industries -- Marketing.

(4)

Small business -- Management.

(4)

Social sciences -- Methodology.

(4)

Sports administration.

(4)

Advertising -- Brand name products.

(3)

(3)

Architectural services marketing.

(3)

Art -- Marketing.

(3)

Artificial Intelligence (incl. Robotics).

(3)

Arts -- Marketing.

(3)

Blogs -- Economic aspects.

(3)

Branding (Marketing).

(3)

BİLGİ HİZMETLERİ -- PAZARLAMA.

(3)

(3)

(3)

Consumers' preferences.

(3)

(3)

Corporate culture.

(3)

Customer relations -- Psychological aspects.

(3)

Delivery of goods -- Management.

(3)

Economics, Mathematical.

(3)

Economics/Management Science, general.

(3)

Electric power -- Marketing.

(3)

Environmental management.

(3)

Environmental sciences.

(3)

Farm produce -- Marketing.

(3)

Financial planners -- Marketing.

(3)

Food -- Marketing.

(3)

Food -- Sensory evaluation.

(3)

Government publicity.

(3)

Hospitality industry -- Marketing.

(3)

Interactive marketing.

(3)

(3)

Material Type

Shelf Location

Beytepe Art Collection

Beytepe CD-ROM Koleksiyonu

Beytepe Danışma Koleksiyonu

Beytepe General Collection

Electronic Library

Konservatuvar Genel Koleksiyon

Law General Collection

Sağlık Bilimleri CD-ROM Koleksiyonu

Sağlık Bilimleri Genel Koleksiyon

Sağlık Bilimleri Süreli Yayın Koleksiyonu

Library

Beytepe Library

Conservatory Library

Health Sciences Library

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49.

Cover image for Principles of marketing

Principles of marketing

Principles of marketing

Author

Kotler, Philip. Armstrong, Gary, ort. yaz.

Preferred Shelf Number

HF5415 .K636 2008

Format:

Availability

Beytepe Library~2

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50.

Cover image for Principles of marketing

Principles of marketing

Principles of marketing

Author

Kotler, Philip. Armstrongs, Gary.

Preferred Shelf Number

HF5415 K636 2008

Format:

Availability

Beytepe Library~1

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51.

Cover image for Marketing Communication Policies

Marketing Communication Policies

Marketing Communication Policies

Author

Busch, Rainer. author. Seidenspinner, Margarete. author. Unger, Fritz. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

http://dx.doi.org/10.1007/978-3-540-37323-0

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52.

Cover image for Marketing for pharmacists

Marketing for pharmacists

Marketing for pharmacists

Author

Holdford, David A.

Preferred Shelf Number

QV 737 H727 2007

Format:

Availability

Health Sciences Library~1

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53.

Cover image for Fundamentals of marketing

Fundamentals of marketing

Fundamentals of marketing

Author

Stone, Marilyn A. Desmond, John.

Preferred Shelf Number

HF5415 .S872 2007

Format:

Availability

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54.

Cover image for Basic marketing research

Basic marketing research

Basic marketing research

Author

Churchill, Gilbert A. Brown, Tom J.

Preferred Shelf Number

HF 5415.2 C49 2007

Format:

Availability

Beytepe Library~2

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55.

Cover image for Principles of marketing

Principles of marketing

Principles of marketing

Author

Kotler, Philip. Armstrong, Gary, ort. yaz.

Preferred Shelf Number

HF5415 .K636 2006

Format:

Availability

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56.

Cover image for Sport & event marketing

Sport & event marketing

Sport & event marketing

Author

Pope, Nigel. Turco, Douglas M.

Preferred Shelf Number

GV716 .P66 2001

Format:

Availability

Health Sciences Library~1

Available:
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57.

Cover image for Successful tourism marketing

Successful tourism marketing

Successful tourism marketing

Author

Briggs, Susan.

Preferred Shelf Number

G 155.G7 B75 2001

Format:

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58.

Cover image for Basic marketing research

Basic marketing research

Basic marketing research

Author

Churchill, Gilbert A.

Preferred Shelf Number

HF 5415.2 C49 2001

Format:

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Beytepe Library~1

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59.

Cover image for Contemporary marketing research

Contemporary marketing research

Contemporary marketing research

Author

McDaniel, Carl D. Gates, Roger.

Preferred Shelf Number

HF5415.2 M382 1991

Format:

Availability

Beytepe Library~1

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60.

Cover image for The new marketing

The new marketing

The new marketing

Author

Brookes, Richard, 1945-

Preferred Shelf Number

HF 5415.1 B785 1988

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