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49. 
Cover image for Integrated advertising, promotion, and marketing : communicating in a digital world
Integrated advertising, promotion, and marketing : communicating in a digital world
Author 
Mishra, Anubhav, author. Tata, Sai Vijay, author.
Preferred Shelf Number 
HF5415.12 .I5
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003458593
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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50. 
Cover image for The Routledge companion to advertising and promotional culture
The Routledge companion to advertising and promotional culture
Author 
West, Emily, editor. McAllister, Matthew P., editor.
Preferred Shelf Number 
HF5823
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003124870
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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51. 
Cover image for Mixed media : moral distinctions in advertising, public relations, and journalism
Mixed media : moral distinctions in advertising, public relations, and journalism
Author 
Bivins, Thomas H. (Thomas Harvey), 1947- author.
Preferred Shelf Number 
P94
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003290674
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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52. 
Cover image for The effects of social media advertising in China : theory, practices and implications
The effects of social media advertising in China : theory, practices and implications
Author 
Xuan, Changchun, 1981- author.
Preferred Shelf Number 
HF6146 .I58
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003310594
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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53. 
Cover image for Branded content and entertainment in advertising : a theoretical and empirical study of creative advertising practices
Branded content and entertainment in advertising : a theoretical and empirical study of creative advertising practices
Author 
Rodríguez-Rabadán Benito, María, author.
Preferred Shelf Number 
HF5415.1255
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003310686
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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54. 
Cover image for Integrated marketing communication : advertising and promotion in a digital world
Integrated marketing communication : advertising and promotion in a digital world
Author 
Juska, Jerome M., author.
Preferred Shelf Number 
HF6146 .I58
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9780367443382
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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55. 
Cover image for Advertising management in a digital environment : text and cases
Advertising management in a digital environment : text and cases
Author 
Kelley, Larry D., 1955- author. Bartel Sheehan, Kim, 1958- author.
Preferred Shelf Number 
HF5823 .K34425 2022
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003107828
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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56. 
Cover image for Strategic creativity a business field guide to advertising, branding, and design
Strategic creativity a business field guide to advertising, branding, and design
Author 
Landa, Robin, author.
Preferred Shelf Number 
HD53
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003230786
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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57. 
Cover image for Advertising Design by Medium : A Visual and Verbal Approach.
Advertising Design by Medium : A Visual and Verbal Approach.
Author 
Blakeman, Robyn, 1958-
Preferred Shelf Number 
HF5823
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003255123
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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58. 
Cover image for Introduction to advertising : understanding and managing the advertising process
Introduction to advertising : understanding and managing the advertising process
Author 
Mogaji, Emmanuel, author.
Preferred Shelf Number 
HF5823
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003008729
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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59. 
Cover image for Strategic communications in Russia : public relations and advertising
Strategic communications in Russia : public relations and advertising
Author 
Tsetsura, Katerina, editor. Kruckeberg, Dean, editor.
Preferred Shelf Number 
HD59.6 .R8 S74 2021
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003018926
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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60. 
Cover image for Computational advertising : market and technologies for internet commercial monetization
Computational advertising : market and technologies for internet commercial monetization
Author 
Liu, Peng, author. Wang, Chao, author.
Preferred Shelf Number 
HF6146 .I58 L58 2020
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9780429262654
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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