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49. 
Cover image for Public Marketing Marketing-Management für den öffentlichen Sektor
Public Marketing Marketing-Management für den öffentlichen Sektor
Author 
Wesselmann, Stefanie. author. Hohn, Bettina. author. SpringerLink (Online service)
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ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-8349-3552-6
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50. 
Cover image for Data mining techniques : for marketing, sales, and customer relationship management
Data mining techniques : for marketing, sales, and customer relationship management
Author 
Linoff, Gordon S. Berry, Micahel J. A.
Preferred Shelf Number 
HF5415.125 B47 2011
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51. 
Cover image for Aktuelle Perspektiven des Marketingmanagements Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing.
Aktuelle Perspektiven des Marketingmanagements Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing.
Author 
Akademische Marketinggesellschaft e.V. editor. Klante, Oliver. editor. SpringerLink (Online service)
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http://dx.doi.org/10.1007/978-3-8349-9834-7
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52. 
Cover image for Public Marketing Marketing-Management für den öffentlichen Sektor
Public Marketing Marketing-Management für den öffentlichen Sektor
Author 
Hohn, Stefanie. author. SpringerLink (Online service)
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ONLINE
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http://dx.doi.org/10.1007/978-3-8349-9577-3
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53. 
Cover image for Geist! Die Kraft der klugen Köpfe in Management und Marketing
Geist! Die Kraft der klugen Köpfe in Management und Marketing
Author 
Rust, Holger. author. SpringerLink (Online service)
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http://dx.doi.org/10.1007/978-3-8349-9278-9
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54. 
Cover image for Nachhaltige Intergation von Marketing und Innovieren Eine Theorie entwickelnde Longitudinalstudie zum Management des Wandels
Nachhaltige Intergation von Marketing und Innovieren Eine Theorie entwickelnde Longitudinalstudie zum Management des Wandels
Author 
Schaller, Christian. author. SpringerLink (Online service)
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http://dx.doi.org/10.1007/978-3-8350-9356-0
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55. 
Cover image for Brand management 101 : 101 lessons learned from real world marketing
Brand management 101 : 101 lessons learned from real world marketing
Author 
Dhar, Mainak.
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ONLINE
Electronic Access 
Wiley Online Library
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56. 
Cover image for Standort-Marketing und Event-Management Kulturfaktor Gestüt als Element erfolgreichen Stadtmarketings: Ein Betriebs- und Marketingkonzept für das Landgestüt Zweibrücken
Standort-Marketing und Event-Management Kulturfaktor Gestüt als Element erfolgreichen Stadtmarketings: Ein Betriebs- und Marketingkonzept für das Landgestüt Zweibrücken
Author 
Graf, Christof. author. Kalina-Klensch, Nicole. author. SpringerLink (Online service)
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http://dx.doi.org/10.1007/978-3-8350-5400-4
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57. 
Cover image for Management, marketing and promotion of library services based on statistics, analyses and evaluation
Management, marketing and promotion of library services based on statistics, analyses and evaluation
Author 
Flaten, Trine Kolderup. IFLA General Conference (71st : 2005 : Oslo, Norway) World Library and Information Congress (2005 : Oslo, Norway)
Preferred Shelf Number 
Z716.3 .M36 2006
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58. 
Cover image for Public Marketing Marketing-Management für den öffentlichen Sektor
Public Marketing Marketing-Management für den öffentlichen Sektor
Author 
Hohn, Stefanie. author. SpringerLink (Online service)
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ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-8349-9116-4
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59. 
Cover image for e-learning for management and marketing in libraries
e-learning for management and marketing in libraries
Author 
IFLA Satellite Meeting (2003 : Geneva, Switzerland) McAdam, Daisy, ed. International Federation of Library Associations and Institutions.
Preferred Shelf Number 
Z 718.8 E112 2005
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60. 
Cover image for Global marketing management : changes, challenges and new strategies
Global marketing management : changes, challenges and new strategies
Author 
Lee, Kiefer. Carter, S. (Steve).
Preferred Shelf Number 
HD62.4 .L44 2005
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