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73. 
Cover image for Service leadership the quest for competitive advantage
Service leadership the quest for competitive advantage
Author 
Grönfeldt, Svafa. Strother, Judith B.
Preferred Shelf Number 
ONLINE(369302.1)
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SAGE knowledge http://sk.sagepub.com/books/service-leadership
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74. 
Cover image for Niche envy marketing discrimination in the digital age
Niche envy marketing discrimination in the digital age
Author 
Turow, Joseph.
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ONLINE
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IEEE Xplore http://ieeexplore.ieee.org/xpl/bkabstractplus.jsp?bkn=6267348
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75. 
Cover image for Serving internal and external customers
Serving internal and external customers
Author 
Swartzlander, Anne.
Preferred Shelf Number 
HF5415.5 S93 2004
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76. 
Cover image for The innovator's solution : creating and sustaining successful growth
The innovator's solution : creating and sustaining successful growth
Author 
Christensen, Clayton M. Raynor, Michael E.
Preferred Shelf Number 
HD53.C493 2003
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77. 
Cover image for Managing service level quality across wireless and fixed networks
Managing service level quality across wireless and fixed networks
Author 
Massam, Peter.
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ONLINE
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John Wiley http://dx.doi.org/10.1002/0470855738
HathiTrust Digital Library Limited view (search only) http://catalog.hathitrust.org/api/volumes/oclc/50525497.html
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78. 
Cover image for Managing high-tech services using a CRM strategy
Managing high-tech services using a CRM strategy
Author 
Blumberg, Donald F.
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ONLINE
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Distributed by publisher. Purchase or institutional license may be required for access.
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79. 
Cover image for Algılanan hizmet kalitesi, müşteri tatmini ve müşteri satın alma niyeti arasındaki ilişki : KKTC Gazimağusa İlçesi'nde banka müşterileri üzerine bir araştırma
Algılanan hizmet kalitesi, müşteri tatmini ve müşteri satın alma niyeti arasındaki ilişki : KKTC Gazimağusa İlçesi'nde banka müşterileri üzerine bir araştırma
Author 
Karatepe, Osman Mübin.
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TEZ/5287 K144 2002
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80. 
Cover image for Pazarlama karmasına ilişkin müşteri algısının ölçümünde geliştirilmiş farklı ölçeklerin cep telefonu ürününe uygulanması
Pazarlama karmasına ilişkin müşteri algısının ölçümünde geliştirilmiş farklı ölçeklerin cep telefonu ürününe uygulanması
Author 
Kaygın, Canan.
Preferred Shelf Number 
TEZ/5309 K182 2002
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81. 
Cover image for QoS measurement and evaluation of telecommunications quality of service
QoS measurement and evaluation of telecommunications quality of service
Author 
Hardy, William C.
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ONLINE
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John Wiley http://dx.doi.org/10.1002/0470845910
MyiLibrary, Table of contents http://www.myilibrary.com?id=55467&ref=toc
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82. 
Cover image for Handbook of services marketing & management
Handbook of services marketing & management
Author 
Swartz, Teresa A. Iacobucci, Dawn.
Preferred Shelf Number 
ONLINE(368447.1)
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SAGE knowledge http://sk.sagepub.com/reference/handbook-of-services-marketing-and-management
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83. 
Cover image for Driving customer equity : how customer lifetime value is reshaping corporate strategy
Driving customer equity : how customer lifetime value is reshaping corporate strategy
Author 
Rust, Roland T. Zeithaml, Valarie A. Lemon, Katherine N. (Katherine Newell)
Preferred Shelf Number 
HF 5415.5 R87 2000
Electronic Access 
Contributor biographical information http://www.loc.gov/catdir/bios/simon051/00026485.html
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84. 
Cover image for Developing a market orientation
Developing a market orientation
Author 
Deshpande, Rohit. Marketing Science Institute.
Preferred Shelf Number 
ONLINE(368105.1)
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