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1. 
Cover image for Analytical CRM Developing and Maintaining Profitable Customer Relationships in Non-Contractual Settings
Analytical CRM Developing and Maintaining Profitable Customer Relationships in Non-Contractual Settings
Author 
Wübben, Markus. author. SpringerLink (Online service)
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ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-8349-8121-9
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2. 
Cover image for Technology Acceptance in Mechatronics The Influence of Identity on Technology Acceptance
Technology Acceptance in Mechatronics The Influence of Identity on Technology Acceptance
Author 
Hillmer, Ute. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-8349-8375-6
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3. 
Cover image for Statistical Noise or Valuable Information The Role of Extreme Cases in Marketing Research
Statistical Noise or Valuable Information The Role of Extreme Cases in Marketing Research
Author 
Pirker, Clemens. author. SpringerLink (Online service)
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http://dx.doi.org/10.1007/978-3-8349-8376-3
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4. 
Cover image for Ripple Effect How Empowered Involvement Drives Word of Mouth
Ripple Effect How Empowered Involvement Drives Word of Mouth
Author 
Oetting, Martin. author. SpringerLink (Online service)
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ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-8349-8372-5
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5. 
Cover image for The Impact of Culture on Relationship Marketing in International Services A Target Group-Specific Analysis in the Context of Banking Services
The Impact of Culture on Relationship Marketing in International Services A Target Group-Specific Analysis in the Context of Banking Services
Author 
Schumann, Jan H. author. SpringerLink (Online service)
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ONLINE
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http://dx.doi.org/10.1007/978-3-8349-8379-4
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6. 
Cover image for Value Creation of Firm-Established Brand Communities
Value Creation of Firm-Established Brand Communities
Author 
Wiegandt, Philipp. author. SpringerLink (Online service)
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ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-8349-8460-9
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7. 
Cover image for Trust of Potential Buyers in New Entrepreneurial Ventures An Analysis of Trust Drivers, the Relevance for Purchase Intentions, and the Moderating Effect of Product or Service Qualities
Trust of Potential Buyers in New Entrepreneurial Ventures An Analysis of Trust Drivers, the Relevance for Purchase Intentions, and the Moderating Effect of Product or Service Qualities
Author 
Wiedenfels, Gunnar. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-8349-9495-0
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8. 
Cover image for Business Statistics for Competitive Advantage with Excel 2007 Basics, Model Building, and Cases
Business Statistics for Competitive Advantage with Excel 2007 Basics, Model Building, and Cases
Author 
Fraser, Cynthia. author. SpringerLink (Online service)
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ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-0-387-74403-2
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9. 
Cover image for A Comprehensive Guide to Factorial Two-Level Experimentation
A Comprehensive Guide to Factorial Two-Level Experimentation
Author 
Mee, Robert. author. SpringerLink (Online service)
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ONLINE
Electronic Access 
http://dx.doi.org/10.1007/b105081
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10. 
Cover image for Information Technology and Product Development
Information Technology and Product Development
Author 
Nambisan, Satish. editor. SpringerLink (Online service)
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http://dx.doi.org/10.1007/978-1-4419-1081-3
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11. 
Cover image for The Relationship Marketer Rethinking Strategic Relationship Marketing
The Relationship Marketer Rethinking Strategic Relationship Marketing
Author 
Hougaard, Søren. author. Bjerre, Mogens. author. SpringerLink (Online service)
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ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-642-03243-1
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12. 
Cover image for Excellence in Sales Optimising Customer and Sales Management
Excellence in Sales Optimising Customer and Sales Management
Author 
Dannenberg, Holger. author. Zupancic, Dirk. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-8349-8782-2
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