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1. 
Cover image for Principles and practice of marketing
Principles and practice of marketing
Author 
Jobber, David, 1947-
Preferred Shelf Number 
HF5415 .J63 2007
Format: 
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2. 
Cover image for Essentials of marketing : text and cases
Essentials of marketing : text and cases
Author 
Lancaster, Geoffrey A. Massingham, L., ort. yaz.
Preferred Shelf Number 
HF 5415 L2625 1988
Format: 
Availability 
Beytepe Library~1
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3. 
Cover image for The new marketing
The new marketing
Author 
Brookes, Richard, 1945-
Preferred Shelf Number 
HF 5415.1 B785 1988
Format: 
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4. 
Cover image for Readings and cases in basic marketing
Readings and cases in basic marketing
Author 
McCarthy, E. J., ort. yaz. Brogowicz, A. A., ort. yaz.
Preferred Shelf Number 
HF 5415 R334 1987
Format: 
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5. 
Cover image for Readings and cases in marketing management /ed. by A. C. Burns, D. W. Craven.
Readings and cases in marketing management /ed. by A. C. Burns, D. W. Craven.
Author 
Burns, A. C., ed. Craven, D. W., ed.
Preferred Shelf Number 
HF 5415.13 R362 1987
Format: 
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Beytepe Library~1
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6. 
Cover image for Mismarketing : case histories of marketing misfires
Mismarketing : case histories of marketing misfires
Author 
Berg, Thomas, L.
Preferred Shelf Number 
HF 5415 B4297 1970
Format: 
Availability 
Beytepe Library~1
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