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1. 
Cover image for The Impact of Culture on Relationship Marketing in International Services A Target Group-Specific Analysis in the Context of Banking Services
The Impact of Culture on Relationship Marketing in International Services A Target Group-Specific Analysis in the Context of Banking Services
Author 
Schumann, Jan H. author. SpringerLink (Online service)
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ONLINE
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http://dx.doi.org/10.1007/978-3-8349-8379-4
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2. 
Cover image for Discovery Science 18th International Conference, DS 2015, Banff, AB, Canada, October 4-6, 2015. Proceedings
Discovery Science 18th International Conference, DS 2015, Banff, AB, Canada, October 4-6, 2015. Proceedings
Author 
Japkowicz, Nathalie. editor. Matwin, Stan. editor. SpringerLink (Online service)
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XX(518881.1)
Electronic Access 
https://doi.org/10.1007/978-3-319-24282-8
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3. 
Cover image for Hispanic marketing connecting with the new Latino consumer
Hispanic marketing connecting with the new Latino consumer
Author 
Korzenny, Felipe. Korzenny, Betty Ann, 1933-
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4. 
Cover image for Micromarketing get big results by thinking and acting small
Micromarketing get big results by thinking and acting small
Author 
Verdino, Greg.
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5. 
Cover image for Global marketing and advertising understanding cultural paradoxes
Global marketing and advertising understanding cultural paradoxes
Author 
Mooij, Marieke K. de, 1943-
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ONLINE
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6. 
Cover image for Boomer marketing selling to a recession resistant market
Boomer marketing selling to a recession resistant market
Author 
Chaston, Ian.
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