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1. 
Cover image for Mastering marketing data science : a comprehensive guide for today's marketers
Mastering marketing data science : a comprehensive guide for today's marketers
Author 
Brown, Iain, 1942- author.
Preferred Shelf Number 
HF5415.125 .B76 2024
Electronic Access 
https://onlinelibrary.wiley.com/doi/book/10.1002/9781394309436
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2. 
Cover image for Social media data mining and analytics
Social media data mining and analytics
Author 
Szabó, Gábor, author. Polatkan, Gungor, author. Boykin, Oscar, author. Chalkiopoulos, Antonios, author.
Preferred Shelf Number 
HF5415.32 .S93 2019 EB
Electronic Access 
https://onlinelibrary.wiley.com/doi/book/10.1002/9781119183518
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3. 
Cover image for Predictive analytics and data mining : concepts and practice with RapidMiner
Predictive analytics and data mining : concepts and practice with RapidMiner
Author 
Kotu, Vijay, author. Deshpande, Balachandre, author.
Preferred Shelf Number 
ONLINE(355377.1)
Electronic Access 
ScienceDirect http://www.sciencedirect.com/science/book/9780128014608
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4. 
Cover image for Foundations of predictive analytics
Foundations of predictive analytics
Author 
Wu, James, 1965- author. Coggeshall, Stephen.
Preferred Shelf Number 
QA76.9 .D343 W83 2012
Electronic Access 
Click here to view.
Format: 
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