Search Results for Strategy

11 Results Found

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Innovation and strategy

Author

Varadarajan, Rajan, editor. Jayachandran, Satish, editor.

Preferred Shelf Number

ONLINE

Electronic Access

https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435201815

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Consumer behaviour and marketing strategy

Author

Peter, J. Paul Olsen, Jerry C. ort.yaz.

Preferred Shelf Number

HF 5415.3 P478 1996 1.K

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Health Sciences Library~1

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Customer Relationship Management Concept, Strategy, and Tools

Author

Kumar, V. author. Reinartz, Werner. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

http://dx.doi.org/10.1007/978-3-642-20110-3

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Business marketing : connecting strategy, relationships, and learning

Author

Dwyer, F. Robert. Tanner, John F.

Preferred Shelf Number

HF5415 D89 2009

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Beytepe Library~1

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International Consumer Behavior in the 21st Century Impact on Marketing Strategy Development

Author

Samli, A. Coskun. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(331684.1)

Electronic Access

http://dx.doi.org/10.1007/978-1-4614-5125-9

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The Executor of Integrated Marketing Communications Strategy: Marcom Manager’s Working Model

Author

Shin, Kwang-Yong. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(334534.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-642-38091-4

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Cover image for Marketing methods to improve company strategy applied tools and frameworks to improve a company's competitiveness using a network approach

Marketing methods to improve company strategy applied tools and frameworks to improve a company's competitiveness using a network approach

Author

Neves, Marcos Fava. Castro, Luciano Thomé e. Cônsoli, Matheus Alberto.

Preferred Shelf Number

ONLINE

Electronic Access

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Strategy and Governance of Networks Cooperatives, Franchising, and Strategic Alliances

Author

Hendrikse, George. editor. Tuunanen, Mika. editor. Windsperger, Josef. editor. Cliquet, Gérard. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

http://dx.doi.org/10.1007/978-3-7908-2058-4

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Transnational Marketing and Transnational Consumers

Author

Sirkeci, Ibrahim. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(334288.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-642-36775-5

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10.

Brand Growth Barriers Identify, Understand, and Overcome Them

Author

Krüger, Ralph. author. Stumpf, Andreas. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(334363.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-642-37108-0

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11.

Marketing IT products and services

Author

Keyes, Jessica, 1950-

Preferred Shelf Number

ONLINE

Electronic Access

Distributed by publisher. Purchase or institutional license may be required for access.

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