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Author

SpringerLink (Online service)

(36)

(15)

(8)

Jones, John Philip.

(7)

Kocabaş, Füsun.

(4)

Okazaki, Shintaro. editor.

(4)

Fincanon, Jason.

(3)

Lammenett, Erwin. author.

(3)

(3)

(3)

Schaeffler, Jimmy.

(3)

Özkan, Necati.

(3)

Akbulut, Nesrin Tan.

(2)

Akman, Zeynep Hale.

(2)

(2)

Alburger, James R., 1950-

(2)

Babacan, Muazzez.

(2)

Belch, Michael A., ort. yaz.

(2)

(2)

Bir, Ali Atıf.

(2)

Boylu, Ayfer Aydiner.

(2)

Dağtaş, Banu, 1965-

(2)

Diehl, Sandra. editor.

(2)

Dru, Jean-Marie.

(2)

Fearn-Banks, Kathleen.

(2)

Gerçeker, Mustafa K.

(2)

Hürel, Feridun.

(2)

IGI Global, publisher.

(2)

Jaworski, Bernard J., ort. yaz.

(2)

(2)

McStay, Andrew, 1975-

(2)

Nah, Fiona. editor.

(2)

Pembecioğlu, Nilüfer.

(2)

Raposo, Daniel. editor.

(2)

Rayport, Jeffrey F.

(2)

(2)

Rivkin, Steve, 1947-

(2)

Siau, Keng. editor.

(2)

Sullivan, Luke.

(2)

Tayfur Gıyasettin.

(2)

Terlutter, Ralf. editor.

(2)

(2)

Yakın, Mehmet.

(2)

Yalım, Fevzi, çev.

(2)

(2)

Yavuz, Şahinde.

(2)

Yurttaş, Özge Uluğ.

(2)

(2)

İnal, Mehmet Emin,ort. yaz.

(2)

Ab Rahman, Nurul Hidayah. editor.

(1)

(1)

(1)

Aggarwal, Ashita, author.

(1)

(1)

(1)

Aktuğlu, Işıl Karpat.

(1)

(1)

Al-Emran, Mostafa. editor.

(1)

Al-Sharafi, Mohammed A. editor.

(1)

(1)

Alozie, Emmanuel C.

(1)

(1)

Alrabaee, Saed. editor.

(1)

Alt, Florian. editor.

(1)

Altunbaş, Hüseyin.

(1)

Altıner, Serap.

(1)

(1)

Andrews, David L., 1962- editor.

(1)

Andrews, David L., 1962-, ed.

(1)

Applegate, Edd.

(1)

Argenti, Paul A.

(1)

Arntson, Amy E.

(1)

Aronson, Elliot.

(1)

Arrington, Tracy

(1)

Art Directors Club Of New York.

(1)

Arts décoratifs (Organization : Paris, France)

(1)

Asahi, Yumi. editor.

(1)

(1)

Aslan, Ali Çetin

(1)

Aspray, William. author.

(1)

Atkin, Charles K.

(1)

(1)

Aycock, Frank A., author.

(1)

B.Martin Pedersen Graphis

(1)

Babiloni, Fabio. author.

(1)

Babür Tosun, Nurhan.

(1)

Bacca-Acosta, Jorge. editor.

(1)

Baines, Paul, 1973-

(1)

(1)

Balcı, Şükrü.

(1)

Balkan, İlker.

(1)

Balkaş, Elif Eda.

(1)

(1)

Baron, Roger B.

(1)

(1)

Bartel Sheehan, Kim, 1958- author.

(1)

Bartolomeo, Giovanni, 1977, author.

(1)

Barton, Roger, 1903-

(1)

Batislam, Erol.

(1)

Başarır, Murat.

(1)

Başev, Sinem Eyice.

(1)

Beattie, Trevor.

(1)

Beaverstock, Jonathan V.

(1)

(1)

Beckwith, Christine Clifford.

(1)

Beckwith, Harry

(1)

Belch, George Eugene

(1)

Belch, George Eugene.

(1)

Benatallah, Boualem. editor.

(1)

Bennett, Anthony G.

(1)

Berger, Arthur Asa, 1933-

(1)

Berges, Steve, 1959-

(1)

Berkowitz, Eric N.

(1)

Berry, Ira R., 1942-

(1)

Bestavros, Azer. editor.

(1)

Beyerle, Tulga, editor, publisher.

(1)

Bidgoli, Hossein.

(1)

Bignens, Christoph.

(1)

Birand, Mehmet Ali. Hürriyet 50. yıl belgeseli.

(1)

Bivins, Thomas H. (Thomas Harvey), 1947-

(1)

Bivins, Thomas H. (Thomas Harvey), 1947- author.

(1)

Blakeman, Robyn, 1958-

(1)

Bobbitt, Randy, 1955- author.

(1)

Bodian, Nat G., 1921-

(1)

Bogusky, A. M. (Alex M.)

(1)

Bolliger, C.T., editor.

(1)

Bontcheva, Kalina. editor.

(1)

Bora, Vahit, çev.

(1)

Bosshard, Hans Rudolph, 1929-

(1)

Bouquillion, Philippe, author.

(1)

(1)

Brennan, Linda L., editor.

(1)

Briana, Despina D. editor.

(1)

Buckingham, David.

(1)

Bukata, R. P., author.

(1)

Bund Deutscher Gebrauchsgraphiker.

(1)

Burke, John D., 1917-

(1)

Burnett, John, ort. yaz.

(1)

Burns, David J., 1958- editor.

(1)

Busche, Laura, author.

(1)

Bush, Lee (Professor of strategic communications), author.

(1)

Büker, Seçil.

(1)

Cahyani, Niken Dwi Wahyu. editor.

(1)

Calcott, Lori. author.

(1)

(1)

(1)

(1)

Carlson, Greg N., 1948-

(1)

(1)

Carroll, Leo G., 1886-1972.

(1)

Catania, Barbara. editor.

(1)

Cattaneo, Eleonora, editor.

(1)

Cem, İsmail Hayri.

(1)

Chakraborty, Abhijnan. editor.

(1)

Chakravarthy, Vedula V. S. S. S. editor.

(1)

Chambers, Donna.

(1)

(1)

Cheng, Hong, 1958- editor.

(1)

Cherubino, Patrizia. author.

(1)

Chwe, Michael Suk-Young, 1965-

(1)

(1)

Ciochetto, Lynne.

(1)

Close, Angeline.

(1)

Cohen, Marshal.

(1)

(1)

Commuri, Suraj, author.

(1)

Conlan, Owen. editor.

(1)

Cook, Daniel Thomas, 1961-

(1)

(1)

Cooper, Scott W.

(1)

Cope, Jon, editor.

(1)

(1)

Correia Castilho, Luísa. editor.

(1)

Corrigan, Peter, 1955-

(1)

Costello, Joyce, editor.

(1)

(1)

Crawford, Robert, 1975- author.

(1)

Crawford, Robert, 1975- editor.

(1)

Cullen, Kristin.

(1)

Cılızoğlu, Gamze Yetkin.

(1)

Dabholkar, Pratibha A., author.

(1)

Dahlén, Micael. editor.

(1)

Darıcı, Sefer.

(1)

Daskalopoulou, Athanasia, editor.

(1)

Davies, David (Writer on law and sociology), author.

(1)

(1)

Demirci, Kenan.

(1)

Department of Linguistics in Accordance with the Regulations Thesis.

(1)

(1)

Di Renzo, Gian Carlo. editor.

(1)

Dias, Rui. editor. (orcid)0000-0001-8493-7121

(1)

Dickinson, Paul.

(1)

Doss, Daniel Adrian, author.

(1)

Dowling, David Oakey, 1967- author.

(1)

Downs, Jace, 1978- author.

(1)

(1)

Drewniany, Bonnie L.

(1)

Drumwright, Minette E.

(1)

(1)

(1)

Language

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Multiple languages

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Publication Date

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Subject

(97)

BUSINESS & ECONOMICS / Advertising & Promotion

(36)

Internet advertising.

(32)

(32)

(31)

Internet marketing.

(25)

BUSINESS & ECONOMICS / Marketing / General

(20)

Communication in marketing.

(20)

Branding (Marketing)

(18)

Advertising -- Social aspects.

(17)

(17)

SOCIAL SCIENCE / Media Studies

(15)

(12)

Brand name products.

(11)

Consumer behavior.

(11)

(11)

(10)

Public relations.

(10)

(10)

Advertising -- Psychological aspects.

(9)

Advertising -- Turkey.

(8)

Advertising -- Brand name products.

(7)

Advertising layout and typography.

(7)

Advertising media planning.

(7)

Advertising, Political.

(7)

BUSINESS & ECONOMICS / Public Relations

(7)

Computational intelligence.

(7)

(7)

Strategic planning.

(7)

İletişim, Pazarlamada.

(7)

Advertising -- Research.

(6)

Advertising -- United States.

(6)

Advertising copy.

(6)

BUSINESS & ECONOMICS / General

(6)

Creative ability in business.

(6)

Electronic commerce.

(6)

Reklam tasarımı ve tipografisi.

(6)

SATIŞ GELİŞTİRME.

(6)

(6)

Advertising -- History.

(5)

Advertising -- Moral and ethical aspects.

(5)

Advertising, Political -- Turkey.

(5)

BUSINESS & ECONOMICS / Consumer Behavior

(5)

BUSINESS & ECONOMICS / Industries / Media & Communications Industries

(5)

Consumption (Economics) -- Social aspects.

(5)

Customer relations.

(5)

Facebook (Electronic resource)

(5)

LANGUAGE ARTS & DISCIPLINES / Communication

(5)

(5)

Reklam -- Türkiye.

(5)

Sales promotion.

(5)

Web sites -- Design.

(5)

Word-of-mouth advertising.

(5)

Advertising -- Management.

(4)

Advertising -- Social aspects

(4)

Advertising and children.

(4)

Advertising laws -- Turkey.

(4)

Artificial intelligence.

(4)

BUSINESS & ECONOMICS / Marketing / Multilevel

(4)

Commercial art.

(4)

Digital signage.

(4)

Marketing -- Moral and ethical aspects.

(4)

Online social networks -- Economic aspects.

(4)

Reklam -- Araştırma.

(4)

Reklam hukuku -- Türkiye.

(4)

Reklamcılık -- Sosyal açıdan.

(4)

Sex in advertising.

(4)

Social media -- Marketing.

(4)

Television advertising.

(4)

İnternet reklamcılığı.

(4)

Advertisers -- Biography.

(3)

Advertising -- Audio-visual equipment.

(3)

Advertising -- Case studies.

(3)

Advertising -- Cross-cultural studies.

(3)

Advertising -- History

(3)

Advertising -- Psychological aspects

(3)

Advertising -- Tourism.

(3)

Advertising -- Vocational guidance.

(3)

Advertising agencies.

(3)

Business enterprises -- Computer networks.

(3)

Campaign management -- Turkey.

(3)

(3)

Computer animation.

(3)

Computer science.

(3)

Consumer satisfaction.

(3)

Data protection.

(3)

Elections -- Turkey.

(3)

Electronic books.

(3)

Flash (Computer file)

(3)

Graphic arts -- Technique.

(3)

LANGUAGE ARTS & DISCIPLINES / Linguistics

(3)

Marketing -- Management.

(3)

Marketing -- Political aspects -- Turkey.

(3)

Mass media -- Moral and ethical aspects.

(3)

(3)

Pazarlama -- Siyasi yönleri -- Türkiye.

(3)

Persuasion (Psychology)

(3)

(3)

Reklam yöneticileri -- Biyografi

(3)

Reklam, Siyasi.

(3)

Reklamcılık -- Tarih

(3)

Signs and signboards.

(3)

Social media -- Economic aspects.

(3)

(3)

Television advertising and children.

(3)

Television in political -- Turkey.

(3)

Turkey -- Politics and government.

(3)

İLETİŞİM, PAZARLAMADA.

(3)

Advertising -- Communication.

(2)

Advertising -- Fashion.

(2)

Advertising -- India.

(2)

Advertising -- Language.

(2)

Advertising -- Social aspects -- United States.

(2)

Advertising -- Technological innovations.

(2)

Advertising -- Turkey -- Biography.

(2)

Advertising -- Turkey -- History.

(2)

Advertising -- United States -- History -- 20th century.

(2)

Advertising campaigns.

(2)

Advertising copy -- Handbooks, manuals, etc.

(2)

Advertising copy -- Turkey.

(2)

Advertising laws -- European Union countries.

(2)

Advertising laws -- United States.

(2)

Advertising laws.

(2)

Advertising photography.

(2)

Advertising, Direct-mail.

(2)

Advertising, Political -- United States.

(2)

Advocacy advertising -- United States.

(2)

(2)

BUSINESS & ECONOMICS / Business Communication / General

(2)

BUSINESS & ECONOMICS / Business Ethics

(2)

BUSINESS & ECONOMICS / International / Marketing

(2)

BUSINESS & ECONOMICS / Management

(2)

BUSINESS & ECONOMICS / Marketing / Research

(2)

BUSINESS & ECONOMICS / Workplace Culture

(2)

Brand name products -- Research.

(2)

Brand name products -- Social aspects.

(2)

Business communication.

(2)

Communication in organizations.

(2)

Communication in politics.

(2)

(2)

Comparative advertising.

(2)

Consumer behavior

(2)

Consumer education -- United States.

(2)

Consumers -- Attitudes.

(2)

Cooperating objects (Computer systems).

(2)

Corporate culture.

(2)

Corporate image.

(2)

Corporations -- Public relations.

(2)

Creative ability.

(2)

Crisis management -- Case studies.

(2)

Customer loyalty.

(2)

Cyber-Physical Systems.

(2)

Data Engineering.

(2)

Data and Information Security.

(2)

(2)

Direct marketing.

(2)

Drug development -- United States.

(2)

Economics/Management Science.

(2)

Electronic commerce -- Case studies.

(2)

Engineering -- Data processing.

(2)

English language -- Discourse analysis.

(2)

Fashion merchandising.

(2)

Globalization -- Economic aspects.

(2)

Grafik Sanatlar -- Teknik.

(2)

Grafik tasarım (Tipografi).

(2)

Graphic design (Typography)

(2)

Göstergebilim.

(2)

Güzel Sanatlar -- Süreli yayınlar

(2)

HEALTH & FITNESS / Beauty & Grooming

(2)

Halkla ilişkiler.

(2)

Internet advertising

(2)

(2)

Journalistic ethics.

(2)

Kitle iletişim araçları.

(2)

Knowledge management.

(2)

LITERARY CRITICISM / General

(2)

Machine learning.

(2)

(2)

Markalı ürünler -- Araştırma.

(2)

(2)

Marketing -- Costs.

(2)

Marketing -- Social aspects.

(2)

Marketing -- Technological innovations.

(2)

Marketing channels.

(2)

Mass media and business.

(2)

(2)

Media Planning.

(2)

Multimedia communications.

(2)

Multimedia systems.

(2)

(2)

Online social networks.

(2)

Organizational change.

(2)

Political campaigns -- Turkey.

(2)

Political campaigns -- United States.

(2)

Political parties -- Turkey.

(2)

Product placement in mass media.

(2)

(2)

Public relations -- Management -- Case studies.

(2)

REKLAM, SİYASİ -- TÜRKİYE.

(2)

Radio advertising -- Vocational guidance.

(2)

Material Type

Shelf Location

Beytepe Art Collection

Beytepe General Collection

Beytepe Görsel-İşitsel Koleksiyonu

Beytepe Süreli Yayın Koleksiyonu

Beytepe Tez Koleksiyonu

Electronic Library

Karger E-Book Collection

Law General Collection

Prof.Dr.Onur Bilge Kulak Collection

Sağlık Bilimleri Genel Koleksiyon

Taylor Francis E-Book Collection

Library

Beytepe Library

Health Sciences Library

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13.

Cover image for Tested advertising methods

Tested advertising methods

Tested advertising methods

Author

Caples, John.

Preferred Shelf Number

HF 5823 C18 1961

Format:

Availability

Beytepe Library~1

Available:
Copies:

14.

Cover image for Journal of advertising research.

Journal of advertising research.

Journal of advertising research.

Preferred Shelf Number

ALFABETİK V.16 1976

Format:

Availability

Beytepe Library~6 ~0

Available:
Copies:

15.

Cover image for Gebrauchsgraphik. International advertising art.

Gebrauchsgraphik. International advertising art.

Gebrauchsgraphik. International advertising art.

Author

Bund Deutscher Gebrauchsgraphiker.

Format:

Availability

~0

Available:
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16.

Cover image for Controversies in contemporary advertising

Controversies in contemporary advertising

Controversies in contemporary advertising

Author

Sheehan, Kim.

Preferred Shelf Number

ONLINE(367955.1)

Electronic Access

SAGE knowledge http://sk.sagepub.com/books/controversies-in-contemporary-advertising

Format:

Availability

Online Library~1

Available:
Copies:

17.

Cover image for Streetfighting : low-cost advertising

Streetfighting : low-cost advertising

Streetfighting : low-cost advertising

Author

Slutsky, Jeff. Woodruff, W., ort. yaz.

Preferred Shelf Number

HF 5823 S614 1984

Format:

Availability

Beytepe Library~1

Available:
Copies:

18.

Cover image for Absolute essentials of advertising

Absolute essentials of advertising

Absolute essentials of advertising

Author

Turnbull, Sarah, Dr., author.

Preferred Shelf Number

HF5823 .T87 2022

Electronic Access

Taylor & Francis https://www.taylorfrancis.com/books/9781003175551
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf

Format:

Availability

Online Library~1

Available:
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19.

Cover image for Creative strategy in advertising

Creative strategy in advertising

Creative strategy in advertising

Author

Drewniany, Bonnie L. Jewler, A. Jerome.

Preferred Shelf Number

HF5825 J46 2013

Format:

Availability

Beytepe Library~1

Available:
Copies:

20.

Cover image for Advertising design and typography

Advertising design and typography

Advertising design and typography

Author

White, Alex W.

Preferred Shelf Number

NC997 .W493 2007

Format:

Availability

Beytepe Library~2

Available:
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21.

Cover image for Advertising a cultural economy

Advertising a cultural economy

Advertising a cultural economy

Author

McFall, Elizabeth Rose.

Preferred Shelf Number

ONLINE(367669.1)

Electronic Access

SAGE knowledge http://sk.sagepub.com/books/advertising

Format:

Availability

Online Library~1

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22.

Cover image for Handbook of advertising management

Handbook of advertising management

Handbook of advertising management

Author

Barton, Roger, 1903-

Preferred Shelf Number

HF 5823 B314 1970

Format:

Availability

Beytepe Library~1

Available:
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23.

Cover image for The psychology of advertising

The psychology of advertising

The psychology of advertising

Author

Fennis, Bob Michaël, 1968- Stroebe, Wolfgang.

Preferred Shelf Number

ONLINE

Electronic Access

Click here to view

Format:

Availability

Online Library~1

Available:
Copies:

24.

Cover image for Advertising in the marketplace

Advertising in the marketplace

Advertising in the marketplace

Author

Burke, John D., 1917- Grolier Business Library :

Preferred Shelf Number

HF 5823 B855 1980 20 VILT

Format:

Availability

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