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1. 
Cover image for Journal of advertising research.
Journal of advertising research.
Preferred Shelf Number 
ALFABETİK V.16 1976
Format: 
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Beytepe Library~6 ~0
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2. 
Cover image for Handbook of research on narrative advertising
Handbook of research on narrative advertising
Author 
Yilmaz, Recep, editor. IGI Global, publisher.
Preferred Shelf Number 
ONLINE
Electronic Access 
Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-9790-2
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3. 
Cover image for Handbook of International Advertising Research
Handbook of International Advertising Research
Author 
Cheng, Hong, 1958- editor.
Preferred Shelf Number 
ONLINE(341521.1)
Electronic Access 
Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=1602917
John Wiley http://dx.doi.org/10.1002/9781118378465
MyiLibrary http://www.myilibrary.com?id=571602
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4. 
Cover image for How advertising works the role of research
How advertising works the role of research
Author 
Jones, John Philip.
Preferred Shelf Number 
ONLINE(368480.1)
Electronic Access 
SAGE knowledge http://sk.sagepub.com/books/how-advertising-works
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5. 
Cover image for Advertising in new formats and media : current research and implications for marketers
Advertising in new formats and media : current research and implications for marketers
Author 
Pelsmacker, Patrick de, 1957- editor.
Preferred Shelf Number 
ONLINE
Electronic Access 
https://www.emerald.com/insight/publication/doi/10.1108/9781785603129
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6. 
Cover image for The media handbook : a complete guide to advertising media selection, planning, research, and buying
The media handbook : a complete guide to advertising media selection, planning, research, and buying
Author 
Katz, Helen E., author.
Preferred Shelf Number 
HF5826.5 K38 2014
Format: 
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7. 
Cover image for Advances in Advertising Research (Vol. IV) The Changing Roles of Advertising
Advances in Advertising Research (Vol. IV) The Changing Roles of Advertising
Author 
Rosengren, Sara. editor. Dahlén, Micael. editor. Okazaki, Shintaro. editor. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(335282.1)
Electronic Access 
http://dx.doi.org/10.1007/978-3-658-02365-2
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8. 
Cover image for Advances in Advertising Research (Vol. III) Current Insights and Future Trends
Advances in Advertising Research (Vol. III) Current Insights and Future Trends
Author 
Eisend, Martin. editor. Langner, Tobias. editor. Okazaki, Shintaro. editor. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-8349-4291-3
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9. 
Cover image for Online consumer behavior theory and research in social media, advertising, and e-tail
Online consumer behavior theory and research in social media, advertising, and e-tail
Author 
Close, Angeline.
Preferred Shelf Number 
ONLINE
Electronic Access 
Click here to view
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10. 
Cover image for Advances in Advertising Research (Vol. 2) Breaking New Ground in Theory and Practice
Advances in Advertising Research (Vol. 2) Breaking New Ground in Theory and Practice
Author 
Okazaki, Shintaro. editor. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-8349-6854-8
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11. 
Cover image for Advances in Advertising Research (Vol. 1) Cutting Edge International Research
Advances in Advertising Research (Vol. 1) Cutting Edge International Research
Author 
Terlutter, Ralf. editor. Diehl, Sandra. editor. Okazaki, Shintaro. editor. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-8349-6006-1
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12. 
Cover image for The media handbook a complete guide to advertising media selection, planning, research, and buying
The media handbook a complete guide to advertising media selection, planning, research, and buying
Author 
Katz, Helen E.
Preferred Shelf Number 
ONLINE
Electronic Access 
Click here to view
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