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85. 
Cover image for Storytelling in marketing and brand communications
Storytelling in marketing and brand communications
Author 
Moin, S. M. A., author.
Preferred Shelf Number 
HF5415.1255
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781032689548
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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86. 
Cover image for Shopping centre marketing : value creation and customer engagement
Shopping centre marketing : value creation and customer engagement
Author 
Krowicki, Piotr, author. Maciejewski, Grzegorz, author.
Preferred Shelf Number 
HF5430
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781032690544
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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87. 
Cover image for Luxury brand and art collaborations : postmodern consumer culture
Luxury brand and art collaborations : postmodern consumer culture
Author 
Carlotto, Federica, author.
Preferred Shelf Number 
HD9999 .L852
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003274094
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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88. 
Cover image for Consuming atmospheres : designing, experiencing, and researching atmospheres in consumption spaces
Consuming atmospheres : designing, experiencing, and researching atmospheres in consumption spaces
Author 
Steadman, Chloe, editor. Coffin, Jack, editor.
Preferred Shelf Number 
HF5415
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003288510
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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89. 
Cover image for Customer experience in fashion retailing : merging theory and practice
Customer experience in fashion retailing : merging theory and practice
Author 
Alexander, Bethan, editor.
Preferred Shelf Number 
HD9940 .A2
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003378099
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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90. 
Cover image for Hofstede matters
Hofstede matters
Author 
Magala, Sławomir, editor. Erten, Christiane, editor. Bell, Roger Matthew, editor. Claes, Marie-Thérèse, editor.
Preferred Shelf Number 
HM1031 .H64
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003410348
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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91. 
Cover image for Discrimination testing in sensory evaluation
Discrimination testing in sensory evaluation
Author 
Rogers, Lauren, editor.
Preferred Shelf Number 
QP435 .D57 2024
Electronic Access 
https://onlinelibrary.wiley.com/doi/book/10.1002/9781118635353
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92. 
Cover image for Mastering marketing data science : a comprehensive guide for today's marketers
Mastering marketing data science : a comprehensive guide for today's marketers
Author 
Brown, Iain, 1942- author.
Preferred Shelf Number 
HF5415.125 .B76 2024
Electronic Access 
https://onlinelibrary.wiley.com/doi/book/10.1002/9781394309436
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93. 
Cover image for Artificial intelligence in health
Artificial intelligence in health
Author 
Sarazin, Marianne, editor.
Preferred Shelf Number 
R859.7 .A78
Electronic Access 
https://onlinelibrary.wiley.com/doi/book/10.1002/9781394277568
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94. 
Cover image for Buyer personas : gain deep insight into your customers' buying decisions and win more business
Buyer personas : gain deep insight into your customers' buying decisions and win more business
Author 
Kraus, Jim (President of Buyer Persona Institute), author. Revella, Adele, author.
Preferred Shelf Number 
HF5415.32 .R48 2024
Electronic Access 
https://onlinelibrary.wiley.com/doi/book/10.1002/9781394308699
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95. 
Cover image for Soft Computing Applications Proceedings of the 9th International Workshop Soft Computing Applications (SOFA 2020)
Soft Computing Applications Proceedings of the 9th International Workshop Soft Computing Applications (SOFA 2020)
Author 
Balas, Valentina Emilia. editor. Jain, Lakhmi C. editor. Balas, Marius Mircea. editor. Baleanu, Dumitru. editor. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
https://doi.org/10.1007/978-3-031-23636-5
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96. 
Cover image for Persuasive Technology 18th International Conference, PERSUASIVE 2023, Eindhoven, The Netherlands, April 19-21, 2023, Proceedings
Persuasive Technology 18th International Conference, PERSUASIVE 2023, Eindhoven, The Netherlands, April 19-21, 2023, Proceedings
Author 
Meschtscherjakov, Alexander. editor. Midden, Cees. editor. Ham, Jaap. editor. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
https://doi.org/10.1007/978-3-031-30933-5
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