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Cover image for What is brand equity, anyway? : selected papers on brands and advertising
What is brand equity, anyway? : selected papers on brands and advertising
Author 
Feldwick, Paul.
Preferred Shelf Number 
HD 69.B7 F45 2002
Format: 
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Beytepe Library~1
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2. 
Cover image for Reklamın marka değerine etkisi
Reklamın marka değerine etkisi
Author 
Franzen, Giep. Goessens, Cindy, ort. yaz. Yalım, Fevzi, çev.
Preferred Shelf Number 
HF 5814 .F7319 2002
Format: 
Availability 
Beytepe Library~2
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