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Cover image for Neuroeconomia, Neuromarketing e Processi Decisionali Le evidenze di un test di memorizzazione condotto per la prima volta in Italia
Neuroeconomia, Neuromarketing e Processi Decisionali Le evidenze di un test di memorizzazione condotto per la prima volta in Italia
Author 
Babiloni, Fabio. author. Meroni, Vittorio Marco. author. Soranzo, Ramon. author. SpringerLink (Online service)
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ONLINE
Electronic Access 
http://dx.doi.org/10.1007/1-56898-646-7
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Cover image for Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing
Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing
Author 
Vecchiato, Giovanni. author. Cherubino, Patrizia. author. Trettel, Arianna. author. Babiloni, Fabio. author. SpringerLink (Online service)
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ONLINE(334526.1)
Electronic Access 
http://dx.doi.org/10.1007/978-3-642-38064-8
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Online Library~1
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