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Publication Date: 2006
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Brader, Ted.
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Foot, Kirsten A.
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Schneider, Steven M.
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Advertising, Political.
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Communication in politics.
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Emotions and cognition.
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Internet in political campaigns -- United States.
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Persuasion (Psychology)
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Political campaigns -- United States -- Computer network resources.
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Web campaigning
Web campaigning
Author
Foot, Kirsten A. Schneider, Steven M.
Preferred Shelf Number
ONLINE
Electronic Access
IEEE Xplore
http://ieeexplore.ieee.org/xpl/bkabstractplus.jsp?bkn=6267260
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2.
Campaigning for hearts and minds : how emotional appeals in political ads work
Campaigning for hearts and minds : how emotional appeals in political ads work
Author
Brader, Ted.
Preferred Shelf Number
JA74.5 B69 2006
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