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Subject: Branding (Marketing)

Author

Aaker, David A.

(1)

(1)

Bueno, Bolivar J.

(1)

Chattopadhyay, Amitava.

(1)

Chevalier, Michel.

(1)

Erdil, T. Sabri

(1)

(1)

Grinten, Jaap van der.

(1)

IGI Global, publisher.

(1)

Information Resources Management Association, editor.

(1)

(1)

Mazzalovo, Gerald.

(1)

Ozsomer, Aysegul.

(1)

Pogorzelski, Jacek, author.

(1)

(1)

Riezebos, H. J., 1960-

(1)

(1)

Sexton, Donald E., 1943-

(1)

Tosun, Nurhan Babür.

(1)

(1)

İslamoğlu, Ahmet Hamdi.

(1)

Language

(11)

(3)

Publication Date

-

(4)

(2)

(2)

(2)

(1)

(1)

(1)

(1)

Subject

Brand name products -- Management.

(9)

Brand name products.

(6)

Markalaşma (Pazarlama)

(4)

Product management.

(4)

Markalı ürünler -- Yönetim.

(3)

Advertising -- Brand name products.

(1)

Brand Name Products

(1)

Brand name products -- Management -- India.

(1)

Brand name products -- Planning.

(1)

Brand name products -- Valuation -- Management.

(1)

Branding (Marketing) -- India.

(1)

Commercial art.

(1)

Corporate image.

(1)

Customer relations.

(1)

Export marketing.

(1)

International business enterprises -- Management.

(1)

International business enterprises.

(1)

Luxuries -- Marketing.

(1)

Markalı Ürünler

(1)

Markalı ürünler -- Değerlendirme -- Yönetim.

(1)

Markalı ürünler -- Planlama.

(1)

Product management -- India.

(1)

Social media -- Marketing.

(1)

Technological innovations -- Management.

(1)

(1)

Trademarks -- Design.

(1)

Material Type

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Beytepe General Collection

Electronic Library

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Beytepe Library

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1.

Cover image for Marka yönetimi

Marka yönetimi

Marka yönetimi

Author

Tosun, Nurhan Babür.

Preferred Shelf Number

HD69.B7 T67 2020

Format:

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2.

Cover image for Managing brands in 4D : understanding perceptual, emotional, social and cultural branding

Managing brands in 4D : understanding perceptual, emotional, social and cultural branding

Managing brands in 4D : understanding perceptual, emotional, social and cultural branding

Author

Pogorzelski, Jacek, author.

Preferred Shelf Number

ONLINE

Electronic Access

https://www.emerald.com/insight/publication/doi/10.1108/9781787561021

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3.

Brand culture and identity : concepts, methodologies, tools, and applications

Brand culture and identity : concepts, methodologies, tools, and applications

Author

IGI Global, publisher. Information Resources Management Association, editor.

Preferred Shelf Number

ONLINE

Electronic Access

Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7116-2

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4.

Positioning the brand an inside-out approach

Positioning the brand an inside-out approach

Author

Riezebos, H. J., 1960- Grinten, Jaap van der.

Preferred Shelf Number

ONLINE

Electronic Access

Click here to view

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5.

Cover image for Customers first dominate your market by winning them over where it counts the most

Customers first dominate your market by winning them over where it counts the most

Customers first dominate your market by winning them over where it counts the most

Author

Bueno, Bolivar J.

Preferred Shelf Number

ONLINE

Electronic Access

Subscription required

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6.

Brand turnaround how brands gone bad returned to glory-- and the seven game changers that made the difference

Brand turnaround how brands gone bad returned to glory-- and the seven game changers that made the difference

Author

Post, Karen.

Preferred Shelf Number

ONLINE

Electronic Access

Subscription required

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7.

Cover image for The new emerging market multinationals four strategies for disrupting markets and building brands

The new emerging market multinationals four strategies for disrupting markets and building brands

The new emerging market multinationals four strategies for disrupting markets and building brands

Author

Chattopadhyay, Amitava. Batra, Rajeev. Ozsomer, Aysegul.

Preferred Shelf Number

ONLINE

Electronic Access

Subscription required

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8.

Cover image for Stratejik marka yönetimi

Stratejik marka yönetimi

Stratejik marka yönetimi

Author

İslamoğlu, Ahmet Hamdi. Fırat, Duygu.

Preferred Shelf Number

HD69.B7 I85 2011

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9.

Cover image for Marka olmak

Author

Erdil, T. Sabri Uzun, Yeşim

Preferred Shelf Number

HF5415.13 E73 2010

Format:

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10.

Strategic brand management for B2B markets a road map for organizational transformation

Strategic brand management for B2B markets a road map for organizational transformation

Author

Sarin, Sharad.

Preferred Shelf Number

ONLINE(369410.1)

Electronic Access

SAGE knowledge http://sk.sagepub.com/books/strategic-brand-management-for-b2b-markets

Format:

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11.

Luxury brand management : a world of privilege

Luxury brand management : a world of privilege

Author

Chevalier, Michel. Mazzalovo, Gerald.

Preferred Shelf Number

HD69.B7 C473 2008

Format:

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12.

Cover image for Trump University branding 101 how to build the most valuable asset of any business

Trump University branding 101 how to build the most valuable asset of any business

Trump University branding 101 how to build the most valuable asset of any business

Author

Sexton, Donald E., 1943-

Preferred Shelf Number

ONLINE

Electronic Access

Wiley InterScience An electronic book accessible through the World Wide Web; click for information

Format:

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13.

Designing brand experiences

Designing brand experiences

Author

Landa, Robin.

Preferred Shelf Number

HD69.B7 L365 2006

Format:

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14.

Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity

Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity

Author

Aaker, David A.

Preferred Shelf Number

HD69.B7 A2154 2004

Format:

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1

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