Limit Search Results
Author
SpringerLink (Online service)
(45)
Babaoğul, Müberra.
(6)
Schrepp, Martin. editor. (orcid)0000-0001-7855-2524
(6)
Şener, Arzu.
(6)
Belk, Russell W., editor.
(5)
Language
Publication Date
-
Subject
Consumer behavior.
(132)
BUSINESS & ECONOMICS / Consumer Behavior
(82)
BUSINESS & ECONOMICS / Marketing / General
(41)
Marketing.
(31)
BUSINESS & ECONOMICS / General
(23)
Material Type
Shelf Location
Library
Switch to list view
Switch to thumbnail view
362 Results Found Subscribe to search results
000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000DEFAULT
Print
1. 
Cover image for Consumer behavior
Consumer behavior
Author 
Schiffman, Leon G. Kanuk, Leslie Lazar
Preferred Shelf Number 
HF5415.32 S35 2010
Format: 
Availability 
Beytepe Library~1
Available:
Copies:
2. 
Cover image for Consumer behavior
Consumer behavior
Author 
Schiffman, Leon G. Kanuk, Leslie Lazar, ort. yaz.
Preferred Shelf Number 
HF 5415.32 S35 1997
Format: 
Availability 
Health Sciences Library~1
Available:
Copies:
3. 
Cover image for Consumer behavior
Consumer behavior
Author 
Bennett, Peter D. Kassarjian, Harold H., ort. yaz.
Preferred Shelf Number 
HC 79.C6 K36 1972
Format: 
Availability 
Beytepe Library~1
Available:
Copies:
4. 
Cover image for Consumer behavior
Consumer behavior
Author 
Robertson, Thomas S.
Preferred Shelf Number 
HF 5415.3 R57 1970
Format: 
Availability 
Beytepe Library~1
Available:
Copies:
5. 
Cover image for Economics and consumer behavior
Economics and consumer behavior
Author 
Deaton, Angus. Muellbauer, John
Preferred Shelf Number 
HB801 .D43 1993
Format: 
Availability 
Beytepe Library~1
Available:
Copies:
6. 
Cover image for Perspectives in consumer behavior
Perspectives in consumer behavior
Author 
Kassarjian, Harold H. Robertson, Thomas S., ort. yaz.
Preferred Shelf Number 
HF 5415.3 K3 1973
Format: 
Availability 
Beytepe Library~1
Available:
Copies:
7. 
Cover image for Consumer behavior : selected readings
Consumer behavior : selected readings
Author 
Engel, James F.
Preferred Shelf Number 
HF 5415.3 E53 1968
Format: 
Availability 
Beytepe Library~1
Available:
Copies:
8. 
Cover image for Dimensions of consumer behavior
Dimensions of consumer behavior
Author 
McNeal, James U.
Preferred Shelf Number 
HC 110.C6 M25 1965
Format: 
Availability 
Beytepe Library~1
Available:
Copies:
9. 
Cover image for Research in consumer behavior. Vol. 14
Research in consumer behavior. Vol. 14
Author 
Belk, Russell W. Askegaard, Søren. Scott, Linda M.
Preferred Shelf Number 
ONLINE
Electronic Access 
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=526542
Format: 
Availability 
Online Library~1
Available:
Copies:
10. 
Cover image for Consumer behavior women and shopping
Consumer behavior women and shopping
Author 
Huddleston, Patricia. Minahan, Stella.
Preferred Shelf Number 
ONLINE
Electronic Access 
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=493161
Format: 
Availability 
Online Library~1
Available:
Copies:
11. 
Cover image for Gender, culture, and consumer behavior
Gender, culture, and consumer behavior
Author 
Otnes, Cele. Tuncay-Zayer, Linda.
Preferred Shelf Number 
ONLINE
Electronic Access 
Click here to view
Format: 
Availability 
Online Library~1
Available:
Copies:
12. 
Cover image for Consumer behavior : contemporary research in action
Consumer behavior : contemporary research in action
Author 
Holloway, Robert J., comp. Mittelstaedt, Robert A., ort. yaz. Venkatesan, M., ort. yaz.
Preferred Shelf Number 
HF 5415.3 H64 1971
Format: 
Availability 
Beytepe Library~1
Available:
Copies:
13. 
Cover image for Consumer behavior : buying, having, and being
Consumer behavior : buying, having, and being
Author 
Solomon, Michael R.
Preferred Shelf Number 
HF5415.32 S6 2015
Format: 
Availability 
Beytepe Library~1
Available:
Copies:
14. 
Cover image for Consumer behavior : building marketing strategy
Consumer behavior : building marketing strategy
Author 
Hawkins, Del I. Mothersbaugh, David L.
Preferred Shelf Number 
HF5415.33.U6 H38 2013
Format: 
Availability 
Beytepe Library~1
Available:
Copies:
15. 
Cover image for Consumer behavior : buying, having, and being
Consumer behavior : buying, having, and being
Author 
Solomon, Michael R.
Preferred Shelf Number 
HF5415.32 S6 2013
Format: 
Availability 
Beytepe Library~2
Available:
Copies:
16. 
Cover image for Consumer behavior : buying, having, and being
Consumer behavior : buying, having, and being
Author 
Solomon, Michael R.
Preferred Shelf Number 
HB 171.5 S233 2004
Format: 
Availability 
Beytepe Library~1
Available:
Copies:
17. 
Cover image for Consumer choice behavior : a cognitive theory
Consumer choice behavior : a cognitive theory
Author 
Hansen, Flemming.
Preferred Shelf Number 
HB 801 H29 1972
Format: 
Availability 
Beytepe Library~1
Available:
Copies:
18. 
Cover image for Psychological experiments in consumer behavior
Psychological experiments in consumer behavior
Author 
Britt, Steuart Henderson, 1907- comp.
Preferred Shelf Number 
HF 5415.3 B74 1970
Format: 
Availability 
Beytepe Library~1
Available:
Copies:
19. 
Cover image for Consumer behavior : an integrated framework
Consumer behavior : an integrated framework
Author 
Walters, Charles Glenn. Paul, Gordon W., ort. yaz.
Preferred Shelf Number 
HF 5415.3 W34 1970
Format: 
Availability 
Beytepe Library~1
Available:
Copies:
20. 
Cover image for SOCIAL MEDIA ANALYTICS IN PREDICTING CONSUMER BEHAVIOR
SOCIAL MEDIA ANALYTICS IN PREDICTING CONSUMER BEHAVIOR
Author 
Sümer, Selay Ilgaz, 1980- editor. Parilti, Nurettin, editor.
Preferred Shelf Number 
HF5415.32
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003200154
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: 
Availability 
Online Library~1
Available:
Copies:
21. 
Cover image for Consumer behavior in tourism and hospitality research
Consumer behavior in tourism and hospitality research
Author 
Woodside, Arch G., editor. Decrop, Alain, editor.
Preferred Shelf Number 
ONLINE
Electronic Access 
https://www.emerald.com/insight/publication/doi/10.1108/S1871-3173201713
Format: 
Availability 
Online Library~1
Available:
Copies:
22. 
Cover image for Consumer behavior in theory and in action
Consumer behavior in theory and in action
Author 
Britt, Steuart Henderson, 1907- Lubawski, James L.
Preferred Shelf Number 
HF 5415.3 B7 1970
Format: 
Availability 
Beytepe Library~1
Available:
Copies:
23. 
Cover image for Foundations for a theory of consumer behavior
Foundations for a theory of consumer behavior
Author 
Tucker, William Thomas, 1919-
Preferred Shelf Number 
HB 805 T8 1967
Format: 
Availability 
Beytepe Library~1
Available:
Copies:
24. 
Cover image for Anthropomorphism and animism in advertising : persuasive tactics and the influence on consumer behavior
Anthropomorphism and animism in advertising : persuasive tactics and the influence on consumer behavior
Author 
Karpin??ska-Krakowiak, Ma??gorzata, author.
Preferred Shelf Number 
HF5415
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003657248
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: 
Availability 
Online Library~1
Available:
Copies:
25. 
Cover image for CONSUMER BEHAVIOR new essays on the study of consumption.
CONSUMER BEHAVIOR new essays on the study of consumption.
Author 
Holbrook, Morris B.
Preferred Shelf Number 
HF5415.32
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003560302
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: 
Availability 
Online Library~1
Available:
Copies:
26. 
Cover image for European consumers in the digital era : implications of technology, media and culture on consumer behavior
European consumers in the digital era : implications of technology, media and culture on consumer behavior
Author 
Bartosik-Purgat, Małgorzata, editor. Filimon, Nela, editor.
Preferred Shelf Number 
HF5548.325 .E85 B37 2023
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003263685
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: 
Availability 
Online Library~1
Available:
Copies:
27. 
Cover image for HCI in Business, Government and Organizations. eCommerce and Consumer Behavior 6th International Conference, HCIBGO 2019, Held as Part of the 21st HCI International Conference, HCII 2019, Orlando, FL, USA, July 26-31, 2019, Proceedings, Part I
HCI in Business, Government and Organizations. eCommerce and Consumer Behavior 6th International Conference, HCIBGO 2019, Held as Part of the 21st HCI International Conference, HCII 2019, Orlando, FL, USA, July 26-31, 2019, Proceedings, Part I
Author 
Nah, Fiona Fui-Hoon. editor. Siau, Keng. editor. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
https://doi.org/10.1007/978-3-030-22335-9
Format: 
Availability 
Online Library~1
Available:
Copies:
28. 
Cover image for Marconomics : defining economics through social science and consumer behavior
Marconomics : defining economics through social science and consumer behavior
Author 
Blawatt, Ken R., author.
Preferred Shelf Number 
ONLINE
Electronic Access 
https://www.emerald.com/insight/publication/doi/10.1108/9781786355652
Format: 
Availability 
Online Library~1
Available:
Copies:
29. 
Cover image for International Consumer Behavior in the 21st Century Impact on Marketing Strategy Development
International Consumer Behavior in the 21st Century Impact on Marketing Strategy Development
Author 
Samli, A. Coskun. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(331684.1)
Electronic Access 
http://dx.doi.org/10.1007/978-1-4614-5125-9
Format: 
Availability 
Online Library~1
Available:
Copies:
30. 
Cover image for Online consumer behavior theory and research in social media, advertising, and e-tail
Online consumer behavior theory and research in social media, advertising, and e-tail
Author 
Close, Angeline.
Preferred Shelf Number 
ONLINE
Electronic Access 
Click here to view
Format: 
Availability 
Online Library~1
Available:
Copies:
31. 
Cover image for Brand Communities for Fast Moving Consumer Goods An Empirical Study of Members’ Behavior and the Economic Relevance for the Marketer
Brand Communities for Fast Moving Consumer Goods An Empirical Study of Members’ Behavior and the Economic Relevance for the Marketer
Author 
Meister, Sandra. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-8349-4055-1
Format: 
Availability 
Online Library~1
Available:
Copies:
32. 
Cover image for Consumer behavior knowledge for effective sports and event marketing
Consumer behavior knowledge for effective sports and event marketing
Author 
Kahle, Lynn R. Close, Angeline.
Preferred Shelf Number 
ONLINE
Electronic Access 
Click here to view
Format: 
Availability 
Online Library~1
Available:
Copies:
33. 
Cover image for Handbook of marketing scales : multi-item measures for marketing and consumer behavior research
Handbook of marketing scales : multi-item measures for marketing and consumer behavior research
Author 
Netemeyer, Richard G., 1956- Haws, Kelly L. Bearden, William O., 1945- Handbook of marketing scales.
Preferred Shelf Number 
HF5415.3 B323 2011
Format: 
Availability 
Beytepe Library~1
Available:
Copies:
34. 
Cover image for Studyguide for Handbook of marketing scales : multi-item measures for marketing and consumer behavior research
Studyguide for Handbook of marketing scales : multi-item measures for marketing and consumer behavior research
Author 
Netemeyer, Richard G., 1956- Haws, Kelly L. Bearden, William O., 1945- Handbook of marketing scales.
Preferred Shelf Number 
HF5415.3 B324 2011
Format: 
Availability 
Beytepe Library~1
Available:
Copies:
35. 
Cover image for Consumer Demand in the United States Prices, Income, and Consumption Behavior
Consumer Demand in the United States Prices, Income, and Consumption Behavior
Author 
Taylor, Lester D. author. Houthakker, H.S. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-1-4419-0510-9
Format: 
Availability 
Online Library~1
Available:
Copies:
36. 
Cover image for Handbook of marketing scales multi-item measures for marketing and consumer behavior research
Handbook of marketing scales multi-item measures for marketing and consumer behavior research
Author 
Bearden, William O., 1945- Netemeyer, Richard G., 1956- Association for Consumer Research (U.S.)
Preferred Shelf Number 
ONLINE(368436.1)
Electronic Access 
SAGE knowledge http://sk.sagepub.com/books/handbook-of-marketing-scales
SAGE research methods http://srmo.sagepub.com/view/handbook-of-marketing-scales/SAGE.xml
Format: 
Availability 
Online Library~1
Available:
Copies:
37. 
Cover image for Health marketing and consumer behavior : A Guide to basic linkages
Health marketing and consumer behavior : A Guide to basic linkages
Author 
Winston, William J., ed.
Preferred Shelf Number 
W 74 H434 1985
Format: 
Availability 
Health Sciences Library~1
Available:
Copies:
38. 
Cover image for Risk taking and information handling in consumer behavior
Risk taking and information handling in consumer behavior
Author 
Cox, Donald F., ed.
Preferred Shelf Number 
HB 801 R5 1967
Format: 
Availability 
Beytepe Library~1
Available:
Copies:
39. 
Cover image for The inscrutable shopper consumer resistance in retail
The inscrutable shopper consumer resistance in retail
Author 
Minahan, Stella. Ferraro, Carla. Sands, Sean.
Preferred Shelf Number 
ONLINE
Electronic Access 
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=493162
Format: 
Availability 
Online Library~1
Available:
Copies:
40. 
Cover image for Consumer cosmopolitanism in the age of globalization
Consumer cosmopolitanism in the age of globalization
Author 
Prince, Melvin.
Preferred Shelf Number 
ONLINE
Electronic Access 
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=493226
Format: 
Availability 
Online Library~1
Available:
Copies:
41. 
Cover image for Consumer culture theory
Consumer culture theory
Author 
Cross, Samantha N. N., editor. Ruvalcaba, Cecilia, editor. Venkatesh, Alladi, editor. Belk, Russell W., editor.
Preferred Shelf Number 
ONLINE
Electronic Access 
https://www.emerald.com/insight/publication/doi/10.1108/S0885-2111201819
Format: 
Availability 
Online Library~1
Available:
Copies:
42. 
Cover image for Consumer culture theory
Consumer culture theory
Author 
Consumer Culture Theory Conference (11e : 2016 : Lille, France) Ozcaglar-Toulouse, Nil, editor. Rinallo, Diego, editor. Belk, Russell W., editor. Consumer Culture Theory Conference.
Preferred Shelf Number 
ONLINE
Electronic Access 
https://www.emerald.com/insight/publication/doi/10.1108/S0885-2111201618
Format: 
Availability 
Online Library~1
Available:
Copies:
43. 
Cover image for Consumer culture theory
Consumer culture theory
Author 
Thyroff, Anastasia E., 1986- Murray, Jeff B. Belk, Russell W.
Preferred Shelf Number 
ONLINE
Electronic Access 
https://www.emerald.com/insight/publication/doi/10.1108/S0885-2111201517
Format: 
Availability 
Online Library~1
Available:
Copies:
44. 
Cover image for Consumer culture theory
Consumer culture theory
Author 
Consumer Culture Theory Conference (9th : 2014 : Helsinki, Finland) Schouten, John. Martin, Diane (Associate Professor of marketing) Belk, Russell W.
Preferred Shelf Number 
ONLINE
Electronic Access 
https://www.emerald.com/insight/publication/doi/10.1108/S0885-2111201416
Format: 
Availability 
Online Library~1
Available:
Copies:
45. 
Cover image for RITUALS, CONSUMPTION AND MARKETING a research companion.
RITUALS, CONSUMPTION AND MARKETING a research companion.
Preferred Shelf Number 
HF5415.32
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003531357
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: 
Availability 
Online Library~1
Available:
Copies:
46. 
Cover image for The sociology of consumption : an introduction
The sociology of consumption : an introduction
Author 
Corrigan, Peter, 1955-
Preferred Shelf Number 
HF 5415.32 C67 1997
Format: 
Availability 
Beytepe Library~1
Available:
Copies:
47. 
Cover image for Consumer culture in transition : aesthetic consumption in China's new middle class
Consumer culture in transition : aesthetic consumption in China's new middle class
Author 
Liu, Xi, 1972- author. Liu, Guilin, author. Xu, Gaoxiang, author.
Preferred Shelf Number 
HC430 .C6
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003454700
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: 
Availability 
Online Library~1
Available:
Copies:
48. 
Cover image for Artificial intelligence-enabled businesses : how to develop strategies for innovation
Artificial intelligence-enabled businesses : how to develop strategies for innovation
Preferred Shelf Number 
HD45 .A78 2025
Electronic Access 
https://onlinelibrary.wiley.com/doi/book/10.1002/9781394234028
Format: 
Availability 
Online Library~1
Available:
Copies:
49. 
Cover image for Digital currency and consumption : the meaning of money in an era of digital currency
Digital currency and consumption : the meaning of money in an era of digital currency
Author 
Khan, Jashim, author. Belk, Russell W., author.
Preferred Shelf Number 
HG1710
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003425021
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: 
Availability 
Online Library~1
Available:
Copies:
50. 
Cover image for LOYALTY MANAGEMENT driving engagement with loyalty programs and customer experiences.
LOYALTY MANAGEMENT driving engagement with loyalty programs and customer experiences.
Author 
Ziliani, Cristina, author. Ieva, Marco (Research fellow in marketing), author.
Preferred Shelf Number 
HF5415.525
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003400783
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: 
Availability 
Online Library~1
Available:
Copies:
51. 
Cover image for Tüketici davranışı ve pazarlama stratejileri : global ve yerel yaklaşım
Tüketici davranışı ve pazarlama stratejileri : global ve yerel yaklaşım
Author 
Koç, Erdoğan
Preferred Shelf Number 
HF5415.32 K63 2025
Format: 
Availability 
Law Library~1
Available:
Copies:
52. 
Cover image for Marketing ethics and consumer society : practising inclusive, responsible and sustainable marketing
Marketing ethics and consumer society : practising inclusive, responsible and sustainable marketing
Author 
Daskalopoulou, Athanasia, editor. Yannopoulou, Natalia, editor.
Preferred Shelf Number 
HF5415
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003604549
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: 
Availability 
Online Library~1
Available:
Copies:
53. 
Cover image for COST OF LIVING CRISIS temporality, provisioning and austerity in a northern english city.
COST OF LIVING CRISIS temporality, provisioning and austerity in a northern english city.
Author 
Wood, Natalie T., 1970-
Preferred Shelf Number 
HD7024 .Z8
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003528029
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: 
Availability 
Online Library~1
Available:
Copies:
54. 
Cover image for Interfaith marketing : a cross-religious approach
Interfaith marketing : a cross-religious approach
Author 
Cabano, Frank G., author. Müller, Stefan W., author. Gelbrich, Katja, author.
Preferred Shelf Number 
HF5415
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003506010
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: 
Availability 
Online Library~1
Available:
Copies:
55. 
Cover image for Nostalgic Branding in the Toy Industry
Nostalgic Branding in the Toy Industry
Author 
Lubiński, Kamil, author. Grębosz-Krawczyk, Magdalena, author.
Preferred Shelf Number 
HF5415.1255
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003606079
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: 
Availability 
Online Library~1
Available:
Copies:
56. 
Cover image for HOOCH AND HARD LIQUOR IN EAST ASIA a political economy.
HOOCH AND HARD LIQUOR IN EAST ASIA a political economy.
Author 
Chambers, Paul. Nithi Nư̄angčhamnong.
Preferred Shelf Number 
TP590.6 .A353
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003486312
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: 
Availability 
Online Library~1
Available:
Copies:
57. 
Cover image for Consuming the environment
Consuming the environment
Author 
Hird, Myra J., editor.
Preferred Shelf Number 
HC79 .E5 C66 2025
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003412526
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: 
Availability 
Online Library~1
Available:
Copies:
58. 
Cover image for Consumer decision-making, analytics and AI
Consumer decision-making, analytics and AI
Author 
Smith, Andrew (Andrew Peter), author.
Preferred Shelf Number 
Q335
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003507482
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: 
Availability 
Online Library~1
Available:
Copies:
59. 
Cover image for Trust, sustainability, and resilience : management and consumer perspectives
Trust, sustainability, and resilience : management and consumer perspectives
Author 
Chen, Kuanchin, editor. Pietrzak, Piotr, editor.
Preferred Shelf Number 
HF5415.32
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003532446
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: 
Availability 
Online Library~1
Available:
Copies:
60. 
Cover image for Hitmakers : how brands influence culture
Hitmakers : how brands influence culture
Author 
Andjelic, Ana, 1976- author.
Preferred Shelf Number 
HF5415.1255
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003534907
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: 
Availability 
Online Library~1
Available:
Copies:
61. 
Cover image for Mediating sustainability in the consumer society
Mediating sustainability in the consumer society
Author 
Skjerven, Astrid, 1953- editor.
Preferred Shelf Number 
HC79 .E5
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003392705
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: 
Availability 
Online Library~1
Available:
Copies:
62. 
Cover image for Revenue management in the age of artificial intelligence : towards ethical and responsible price management in air transport, tourism and hospitality
Revenue management in the age of artificial intelligence : towards ethical and responsible price management in air transport, tourism and hospitality
Author 
Meatchi, Sourou, author.
Preferred Shelf Number 
HD60.7 .M43 2025
Electronic Access 
https://onlinelibrary.wiley.com/doi/book/10.1002/9781394401758
Format: 
Availability 
Online Library~1
Available:
Copies:
63. 
Cover image for Design, User Experience, and Usability 14th International Conference, DUXU 2025, Held as Part of the 27th HCI International Conference, HCII 2025, Gothenburg, Sweden, June 22-27, 2025, Proceedings, Part I
Design, User Experience, and Usability 14th International Conference, DUXU 2025, Held as Part of the 27th HCI International Conference, HCII 2025, Gothenburg, Sweden, June 22-27, 2025, Proceedings, Part I
Author 
Schrepp, Martin. editor. (orcid)0000-0001-7855-2524 SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
https://doi.org/10.1007/978-3-031-93221-2
Format: 
Availability 
Online Library~1
Available:
Copies:
64. 
Cover image for Design, User Experience, and Usability 14th International Conference, DUXU 2025, Held as Part of the 27th HCI International Conference, HCII 2025, Gothenburg, Sweden, June 22-27, 2025, Proceedings, Part IV
Design, User Experience, and Usability 14th International Conference, DUXU 2025, Held as Part of the 27th HCI International Conference, HCII 2025, Gothenburg, Sweden, June 22-27, 2025, Proceedings, Part IV
Author 
Schrepp, Martin. editor. (orcid)0000-0001-7855-2524 SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
https://doi.org/10.1007/978-3-031-93230-4
Format: 
Availability 
Online Library~1
Available:
Copies:
65. 
Cover image for Design, User Experience, and Usability 14th International Conference, DUXU 2025, Held as Part of the 27th HCI International Conference, HCII 2025, Gothenburg, Sweden, June 22-27, 2025, Proceedings, Part V
Design, User Experience, and Usability 14th International Conference, DUXU 2025, Held as Part of the 27th HCI International Conference, HCII 2025, Gothenburg, Sweden, June 22-27, 2025, Proceedings, Part V
Author 
Schrepp, Martin. editor. (orcid)0000-0001-7855-2524 SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
https://doi.org/10.1007/978-3-031-93233-5
Format: 
Availability 
Online Library~1
Available:
Copies:
66. 
Cover image for Design, User Experience, and Usability 14th International Conference, DUXU 2025, Held as Part of the 27th HCI International Conference, HCII 2025, Gothenburg, Sweden, June 22-27, 2025, Proceedings, Part VI
Design, User Experience, and Usability 14th International Conference, DUXU 2025, Held as Part of the 27th HCI International Conference, HCII 2025, Gothenburg, Sweden, June 22-27, 2025, Proceedings, Part VI
Author 
Schrepp, Martin. editor. (orcid)0000-0001-7855-2524 SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
https://doi.org/10.1007/978-3-031-93236-6
Format: 
Availability 
Online Library~1
Available:
Copies:
67. 
Cover image for HCI International 2024 - Late Breaking Papers 26th International Conference on Human-Computer Interaction, HCII 2024, Washington, DC, USA, June 29 - July 4, 2024, Proceedings, Part III
HCI International 2024 - Late Breaking Papers 26th International Conference on Human-Computer Interaction, HCII 2024, Washington, DC, USA, June 29 - July 4, 2024, Proceedings, Part III
Author 
Duffy, Vincent G. editor. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
https://doi.org/10.1007/978-3-031-76809-5
Format: 
Availability 
Online Library~1
Available:
Copies:
68. 
Cover image for HCI International 2024 - Late Breaking Papers 26th International Conference on Human-Computer Interaction, HCII 2024, Washington, DC, USA, June 29 - July 4, 2024, Proceedings, Part I
HCI International 2024 - Late Breaking Papers 26th International Conference on Human-Computer Interaction, HCII 2024, Washington, DC, USA, June 29 - July 4, 2024, Proceedings, Part I
Author 
Kurosu, Masaaki. editor. Hashizume, Ayako. editor. Mori, Hirohiko. editor. Asahi, Yumi. editor. Schmorrow, Dylan D. editor.
Preferred Shelf Number 
ONLINE
Electronic Access 
https://doi.org/10.1007/978-3-031-76803-3
Format: 
Availability 
Online Library~1
Available:
Copies:
69. 
Cover image for HCI International 2024 - Late Breaking Papers 26th International Conference on Human-Computer Interaction, HCII 2024, Washington, DC, USA, June 29 - July 4, 2024, Proceedings, Part VI
HCI International 2024 - Late Breaking Papers 26th International Conference on Human-Computer Interaction, HCII 2024, Washington, DC, USA, June 29 - July 4, 2024, Proceedings, Part VI
Author 
Antona, Margherita. editor. Stephanidis, Constantine. editor. (orcid)0000-0003-3687-4220 Gao, Qin. editor. (orcid)0000-0003-2436-5410 Zhou, Jia. editor. (orcid)0000-0003-2497-0012 SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
https://doi.org/10.1007/978-3-031-76818-7
Format: 
Availability 
Online Library~1
Available:
Copies:
70. 
Cover image for HCI International 2024 - Late Breaking Papers 26th International Conference on Human-Computer Interaction, HCII 2024, Washington, DC, USA, June 29 - July 4, 2024, Proceedings, Part II
HCI International 2024 - Late Breaking Papers 26th International Conference on Human-Computer Interaction, HCII 2024, Washington, DC, USA, June 29 - July 4, 2024, Proceedings, Part II
Author 
Coman, Adela. editor. Vasilache, Simona. editor. (orcid)0000-0002-0027-7056 Fui-Hoon Nah, Fiona. editor. Siau, Keng Leng. editor. (orcid)0000-0001-8139-4467 Wei, June. editor. (orcid)0000-0001-5000-2467
Preferred Shelf Number 
ONLINE
Electronic Access 
https://doi.org/10.1007/978-3-031-76806-4
Format: 
Availability 
Online Library~1
Available:
Copies:
71. 
Cover image for HCI International 2024 - Late Breaking Papers 26th International Conference on Human-Computer Interaction, HCII 2024, Washington, DC, USA, June 29 - July 4, 2024, Proceedings, Part VII
HCI International 2024 - Late Breaking Papers 26th International Conference on Human-Computer Interaction, HCII 2024, Washington, DC, USA, June 29 - July 4, 2024, Proceedings, Part VII
Author 
Marcus, Aaron. editor. Rosenzweig, Elizabeth. editor. Soares, Marcelo M. editor. (orcid)0000-0003-2942-5320 Rau, Pei-Luen Patrick. editor. (orcid)0000-0002-5713-8612 Moallem, Abbas. editor.
Preferred Shelf Number 
ONLINE
Electronic Access 
https://doi.org/10.1007/978-3-031-76821-7
Format: 
Availability 
Online Library~1
Available:
Copies:
72. 
Cover image for Monetary Valuation of Privacy Analyzing the Consistency of Valuation Methods and Their Influencing Factors
Monetary Valuation of Privacy Analyzing the Consistency of Valuation Methods and Their Influencing Factors
Author 
Schmitt, Vera. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
https://doi.org/10.1007/978-3-031-84239-9
Format: 
Availability 
Online Library~1
Available:
Copies:
73. 
Cover image for HCI International 2024 - Late Breaking Papers 26th International Conference on Human-Computer Interaction, HCII 2024, Washington, DC, USA, June 29 - July 4, 2024, Proceedings, Part V
HCI International 2024 - Late Breaking Papers 26th International Conference on Human-Computer Interaction, HCII 2024, Washington, DC, USA, June 29 - July 4, 2024, Proceedings, Part V
Author 
Zaphiris, Panayiotis. editor. (orcid)0000-0001-8112-5099 Ioannou, Andri. editor. (orcid)0000-0002-3570-6578 Sottilare, Robert A. editor. Schwarz, Jessica. editor. Rauterberg, Matthias. editor.
Preferred Shelf Number 
ONLINE
Electronic Access 
https://doi.org/10.1007/978-3-031-76815-6
Format: 
Availability 
Online Library~1
Available:
Copies:
74. 
Cover image for HCI International 2024 - Late Breaking Papers 26th International Conference on Human-Computer Interaction, HCII 2024, Washington, DC, USA, June 29 - July 4, 2024, Proceedings, Part VIII
HCI International 2024 - Late Breaking Papers 26th International Conference on Human-Computer Interaction, HCII 2024, Washington, DC, USA, June 29 - July 4, 2024, Proceedings, Part VIII
Author 
Harris, Don. editor. (orcid)0000-0002-2113-8848 Li, Wen-Chin. editor. (orcid)0000-0002-8825-3701 Krömker, Heidi. editor. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
https://doi.org/10.1007/978-3-031-76824-8
Format: 
Availability 
Online Library~1
Available:
Copies:
75. 
Cover image for HCI International 2024 - Late Breaking Papers 26th International Conference on Human-Computer Interaction, HCII 2024, Washington, DC, USA, June 29 - July 4, 2024, Proceedings, Part IV
HCI International 2024 - Late Breaking Papers 26th International Conference on Human-Computer Interaction, HCII 2024, Washington, DC, USA, June 29 - July 4, 2024, Proceedings, Part IV
Author 
Chen, Jessie Y. C. editor. Fragomeni, Gino. editor. Streitz, Norbert A. editor. (orcid)0000-0002-0244-0945 Konomi, Shin'ichi. editor. (orcid)0000-0001-5831-2152 Fang, Xiaowen. editor.
Preferred Shelf Number 
ONLINE
Electronic Access 
https://doi.org/10.1007/978-3-031-76812-5
Format: 
Availability 
Online Library~1
Available:
Copies:
76. 
Cover image for Sustainability in Food Packaging Systems, Actors and Innovation
Sustainability in Food Packaging Systems, Actors and Innovation
Author 
Tynkkynen, Nina. editor. (orcid)0000-0003-4579-1363 Hakala, Henri. editor. Leinonen, Ilkka. editor. Varho, Vilja. editor. Åkerman, Maria. editor.
Preferred Shelf Number 
ONLINE
Electronic Access 
https://doi.org/10.1007/978-3-031-87492-5
Format: 
Availability 
Online Library~1
Available:
Copies:
77. 
Cover image for Design, User Experience, and Usability 14th International Conference, DUXU 2025, Held as Part of the 27th HCI International Conference, HCII 2025, Gothenburg, Sweden, June 22-27, 2025, Proceedings, Part II
Design, User Experience, and Usability 14th International Conference, DUXU 2025, Held as Part of the 27th HCI International Conference, HCII 2025, Gothenburg, Sweden, June 22-27, 2025, Proceedings, Part II
Author 
Schrepp, Martin. editor. (orcid)0000-0001-7855-2524 SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
https://doi.org/10.1007/978-3-031-93224-3
Format: 
Availability 
Online Library~1
Available:
Copies:
78. 
Cover image for Design, User Experience, and Usability 14th International Conference, DUXU 2025, Held as Part of the 27th HCI International Conference, HCII 2025, Gothenburg, Sweden, June 22-27, 2025, Proceedings, Part III
Design, User Experience, and Usability 14th International Conference, DUXU 2025, Held as Part of the 27th HCI International Conference, HCII 2025, Gothenburg, Sweden, June 22-27, 2025, Proceedings, Part III
Author 
Schrepp, Martin. editor. (orcid)0000-0001-7855-2524 SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
https://doi.org/10.1007/978-3-031-93227-4
Format: 
Availability 
Online Library~1
Available:
Copies:
79. 
Cover image for The Digital Practice Proven Marketing Tactics for Today's Physician
The Digital Practice Proven Marketing Tactics for Today's Physician
Author 
Quinn, Campion. author. (orcid)0009-0008-8830-088X SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
https://doi.org/10.1007/978-3-032-07745-5
Format: 
Availability 
Online Library~1
Available:
Copies:
80. 
Cover image for Purpose-driven pricing : leveraging the power of pricing for profit and societal good
Purpose-driven pricing : leveraging the power of pricing for profit and societal good
Author 
Firasta-Vastani, Saloni, author. Sheth, Jagdish N., author.
Preferred Shelf Number 
HF5416.5
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781032659008
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: 
Availability 
Online Library~1
Available:
Copies:
81. 
Cover image for Consumer behaviour in hospitality and tourism : contemporary perspectives and challenges
Consumer behaviour in hospitality and tourism : contemporary perspectives and challenges
Author 
Tabari, Saloomeh, editor. Chen, Wei, 1971- editor. Colmekcioglu, Nazan, editor.
Preferred Shelf Number 
G155 .A1
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781032637778
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: 
Availability 
Online Library~1
Available:
Copies:
82. 
Cover image for The Routledge handbook of identity and consumption
The Routledge handbook of identity and consumption
Author 
Ruvio, Ayalla, editor. Belk, Russell W., editor.
Preferred Shelf Number 
HF5415.32
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003383628
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: 
Availability 
Online Library~1
Available:
Copies:
83. 
Cover image for Sexuality in marketing and consumption : queer theory, feminist research, and intersectionality
Sexuality in marketing and consumption : queer theory, feminist research, and intersectionality
Author 
Daskalopoulou, Athanasia, editor. Pirani, Daniela, editor. Östberg, Jacob, editor.
Preferred Shelf Number 
HF5827.85
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003454533
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: 
Availability 
Online Library~1
Available:
Copies:
84. 
Cover image for The customering method : from CX dogma to customer science
The customering method : from CX dogma to customer science
Author 
Spinley, Aarron, author.
Preferred Shelf Number 
HF5415.5
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003513728
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: 
Availability 
Online Library~1
Available:
Copies:
85. 
Cover image for Blockchain, metaverse, and digital payments : a global digital consumer perspective
Blockchain, metaverse, and digital payments : a global digital consumer perspective
Author 
Shaikh, Aijaz A., editor. Mutanov, G. (Galimkair), editor. Karjaluoto, Heikki, editor.
Preferred Shelf Number 
HG1710
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003401452
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: 
Availability 
Online Library~1
Available:
Copies:
86. 
Cover image for ZERO COMPLAINTS the path to continuous value creation.
ZERO COMPLAINTS the path to continuous value creation.
Author 
Mahajan, Gautam, 1946-
Preferred Shelf Number 
HB201
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003542773
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: 
Availability 
Online Library~1
Available:
Copies:
87. 
Cover image for Mastering marketing data science : a comprehensive guide for today's marketers
Mastering marketing data science : a comprehensive guide for today's marketers
Author 
Brown, Iain, 1942- author.
Preferred Shelf Number 
HF5415.125 .B76 2024
Electronic Access 
https://onlinelibrary.wiley.com/doi/book/10.1002/9781394309436
Format: 
Availability 
Online Library~1
Available:
Copies:
88. 
Cover image for Buyer personas : gain deep insight into your customers' buying decisions and win more business
Buyer personas : gain deep insight into your customers' buying decisions and win more business
Author 
Kraus, Jim (President of Buyer Persona Institute), author. Revella, Adele, author.
Preferred Shelf Number 
HF5415.32 .R48 2024
Electronic Access 
https://onlinelibrary.wiley.com/doi/book/10.1002/9781394308699
Format: 
Availability 
Online Library~1
Available:
Copies:
89. 
Cover image for Discrimination testing in sensory evaluation
Discrimination testing in sensory evaluation
Author 
Rogers, Lauren, editor.
Preferred Shelf Number 
QP435 .D57 2024
Electronic Access 
https://onlinelibrary.wiley.com/doi/book/10.1002/9781118635353
Format: 
Availability 
Online Library~1
Available:
Copies:
90. 
Cover image for Hofstede matters
Hofstede matters
Author 
Magala, Sławomir, editor. Erten, Christiane, editor. Bell, Roger Matthew, editor. Claes, Marie-Thérèse, editor.
Preferred Shelf Number 
HM1031 .H64
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003410348
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: 
Availability 
Online Library~1
Available:
Copies:
91. 
Cover image for Practical digital marketing and AI psychology : how to gain online consumer trust and sales using technologies and psychology
Practical digital marketing and AI psychology : how to gain online consumer trust and sales using technologies and psychology
Author 
Gabay, J. Jonathan, author.
Preferred Shelf Number 
HF5415.1265
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003409793
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: 
Availability 
Online Library~1
Available:
Copies:
92. 
Cover image for Storytelling in marketing and brand communications
Storytelling in marketing and brand communications
Author 
Moin, S. M. A., author.
Preferred Shelf Number 
HF5415.1255
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781032689548
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: 
Availability 
Online Library~1
Available:
Copies:
93. 
Cover image for Shopping centre marketing : value creation and customer engagement
Shopping centre marketing : value creation and customer engagement
Author 
Krowicki, Piotr, author. Maciejewski, Grzegorz, author.
Preferred Shelf Number 
HF5430
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781032690544
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: 
Availability 
Online Library~1
Available:
Copies:
94. 
Cover image for Green consumption in China : policy and practice
Green consumption in China : policy and practice
Author 
Jin, Min, 1967- author.
Preferred Shelf Number 
HC430 .E5
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003433040
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: 
Availability 
Online Library~1
Available:
Copies:
95. 
Cover image for Luxury brand and art collaborations : postmodern consumer culture
Luxury brand and art collaborations : postmodern consumer culture
Author 
Carlotto, Federica, author.
Preferred Shelf Number 
HD9999 .L852
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003274094
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: 
Availability 
Online Library~1
Available:
Copies:
96. 
Cover image for Consuming atmospheres : designing, experiencing, and researching atmospheres in consumption spaces
Consuming atmospheres : designing, experiencing, and researching atmospheres in consumption spaces
Author 
Steadman, Chloe, editor. Coffin, Jack, editor.
Preferred Shelf Number 
HF5415
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003288510
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: 
Availability 
Online Library~1
Available:
Copies:
97. 
Cover image for Fashioning society in eighteenth-century British Jamaica
Fashioning society in eighteenth-century British Jamaica
Author 
Northrop, Chloe, author.
Preferred Shelf Number 
HF5415.33 .J25
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003217978
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: 
Availability 
Online Library~1
Available:
Copies:
98. 
Cover image for Hispanic marketing : the evolution of the Latino consumer
Hispanic marketing : the evolution of the Latino consumer
Author 
Korzenny, Felipe, author. Chapa, Sindy, 1975- author. Korzenny, Betty Ann, 1933- author.
Preferred Shelf Number 
HF5415.33 .U6
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003230755
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: 
Availability 
Online Library~1
Available:
Copies:
99. 
Cover image for COLLECTIVE SUSTAINABLE CONSUMPTION the case of poland.
COLLECTIVE SUSTAINABLE CONSUMPTION the case of poland.
Author 
Horodecka, Anna. Szypulewska-Porczyńska, Alina.
Preferred Shelf Number 
GE195.5
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003413844
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: 
Availability 
Online Library~1
Available:
Copies:
100. 
Cover image for Customer experience in fashion retailing : merging theory and practice
Customer experience in fashion retailing : merging theory and practice
Author 
Alexander, Bethan, editor.
Preferred Shelf Number 
HD9940 .A2
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003378099
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: 
Availability 
Online Library~1
Available:
Copies:
101. 
Cover image for The darker side of social media : consumer psychology and mental health
The darker side of social media : consumer psychology and mental health
Author 
Scheinbaum, Angeline Close, editor.
Preferred Shelf Number 
HM742
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003410058
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: 
Availability 
Online Library~1
Available:
Copies:
102. 
Cover image for The continuum of consumer choice
The continuum of consumer choice
Author 
Foxall, G. R., author.
Preferred Shelf Number 
HF5415.32
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003262510
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: 
Availability 
Online Library~1
Available:
Copies:
103. 
Cover image for Consumer behaviour and analytics
Consumer behaviour and analytics
Author 
Smith, Andrew, 1967 March 27- author.
Preferred Shelf Number 
HF5415.32
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003347033
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: 
Availability 
Online Library~1
Available:
Copies:
104. 
Cover image for Digital public relations and marketing communication trends in Africa
Digital public relations and marketing communication trends in Africa
Author 
Njathi, Anne W., author. Watkins, Brandi, author.
Preferred Shelf Number 
HD59.6 .A35
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781032689654
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: 
Availability 
Online Library~1
Available:
Copies:
105. 
Cover image for Country of origin effect in international business : strategic and consumer perspectives
Country of origin effect in international business : strategic and consumer perspectives
Author 
Witek-Hajduk, Marzanna Katarzyna, editor. Grudecka, Anna, editor.
Preferred Shelf Number 
HF1379
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003413639
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: 
Availability 
Online Library~1
Available:
Copies:
106. 
Cover image for Artificial intelligence in health
Artificial intelligence in health
Author 
Sarazin, Marianne, editor.
Preferred Shelf Number 
R859.7 .A78
Electronic Access 
https://onlinelibrary.wiley.com/doi/book/10.1002/9781394277568
Format: 
Availability 
Online Library~1
Available:
Copies:
107. 
Cover image for Partial Identification in Econometrics and Related Topics
Partial Identification in Econometrics and Related Topics
Author 
Ngoc Thach, Nguyen. editor. Trung, Nguyen Duc. editor. Ha, Doan Thanh. editor. Kreinovich, Vladik. editor. (orcid)0000-0002-1244-1650 SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
https://doi.org/10.1007/978-3-031-59110-5
Format: 
Availability 
Online Library~1
Available:
Copies:
108. 
Cover image for Food Analogues: Emerging Methods and Challenges
Food Analogues: Emerging Methods and Challenges
Author 
CAN, Özlem Pelin. editor. GÖKSEL SARAÇ, Meryem. editor. (orcid)0000-0002-8190-2406 ASLAN TÜRKER, Duygu. editor. (orcid)0000-0002-9579-8347 SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
https://doi.org/10.1007/978-3-031-69872-9
Format: 
Availability 
Online Library~1
Available:
Copies:
109. 
Cover image for Understanding Information History The Case of America in 1920
Understanding Information History The Case of America in 1920
Author 
Aspray, William. author. (orcid)0000-0002-9161-1098 SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
https://doi.org/10.1007/978-3-031-44134-9
Format: 
Availability 
Online Library~1
Available:
Copies:
110. 
Cover image for Advances in Data Analytics for Influencer Marketing: An Interdisciplinary Approach
Advances in Data Analytics for Influencer Marketing: An Interdisciplinary Approach
Author 
Dutta, Soumi. editor. Rocha, Álvaro. editor. (orcid)0000-0002-0750-8187 Dutta, Pushan Kumar. editor. Bhattacharya, Pronaya. editor. (orcid)0000-0002-1206-2298 Singh, Ramanjeet. editor.
Preferred Shelf Number 
ONLINE
Electronic Access 
https://doi.org/10.1007/978-3-031-65727-6
Format: 
Availability 
Online Library~1
Available:
Copies:
111. 
Cover image for HCI International 2024 - Late Breaking Papers 26th International Conference on Human-Computer Interaction, HCII 2024, Washington, DC, USA, June 29 - July 4, 2024, Proceedings, Part IX
HCI International 2024 - Late Breaking Papers 26th International Conference on Human-Computer Interaction, HCII 2024, Washington, DC, USA, June 29 - July 4, 2024, Proceedings, Part IX
Author 
Degen, Helmut. editor. (orcid)0000-0002-5200-8165 Ntoa, Stavroula. editor. (orcid)0000-0002-6270-8333 SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
https://doi.org/10.1007/978-3-031-76827-9
Format: 
Availability 
Online Library~1
Available:
Copies:
112. 
Cover image for Visual methods in marketing and consumer research
Visual methods in marketing and consumer research
Author 
Kawaf, Fatema, editor. Dekel-Dachs, Ofer, editor.
Preferred Shelf Number 
HF5415.2
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003310877
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: 
Availability 
Online Library~1
Available:
Copies:
113. 
Cover image for Customer service delivery in Africa : consumer perceptions of quality in selected African countries
Customer service delivery in Africa : consumer perceptions of quality in selected African countries
Author 
Hinson, Robert (Robert Ebo), author. Mensah, Esi Akyere, author. Odame, Doreen Anyamesem, author.
Preferred Shelf Number 
HF5415.5
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781032688466
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: 
Availability 
Online Library~1
Available:
Copies:
114. 
Cover image for Consumer behaviour and digital transformation
Consumer behaviour and digital transformation
Author 
Gbadamosi, Ayantunji, author.
Preferred Shelf Number 
HF5415.32
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003242031
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: 
Availability 
Online Library~1
Available:
Copies:
115. 
Cover image for Internet of things in the food industry : challenges and opportunities for the internet of food things
Internet of things in the food industry : challenges and opportunities for the internet of food things
Author 
Rogala, Anna, author. Nestorowicz, Renata, 1974- author. Jerzyk, Ewa, author.
Preferred Shelf Number 
HD9000.9 .A1
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003401421
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: 
Availability 
Online Library~1
Available:
Copies:
116. 
Cover image for Digital consumer management : understanding and managing consumer engagement in the digital environment
Digital consumer management : understanding and managing consumer engagement in the digital environment
Author 
Mogaji, Emmanuel, author.
Preferred Shelf Number 
HD30.2
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003389842
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: 
Availability 
Online Library~1
Available:
Copies:
117. 
Cover image for Social Computing and Social Media 15th International Conference, SCSM 2023, Held as Part of the 25th HCI International Conference, HCII 2023, Copenhagen, Denmark, July 23-28, 2023, Proceedings, Part II
Social Computing and Social Media 15th International Conference, SCSM 2023, Held as Part of the 25th HCI International Conference, HCII 2023, Copenhagen, Denmark, July 23-28, 2023, Proceedings, Part II
Author 
Coman, Adela. editor. Vasilache, Simona. editor. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
https://doi.org/10.1007/978-3-031-35927-9
Format: 
Availability 
Online Library~1
Available:
Copies:
118. 
Cover image for Mobile and Ubiquitous Systems: Computing, Networking and Services 19th EAI International Conference, MobiQuitous 2022, Pittsburgh, PA, USA, November 14-17, 2022, Proceedings
Mobile and Ubiquitous Systems: Computing, Networking and Services 19th EAI International Conference, MobiQuitous 2022, Pittsburgh, PA, USA, November 14-17, 2022, Proceedings
Author 
Longfei, Shangguan. editor. Bodhi, Priyantha. editor. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
https://doi.org/10.1007/978-3-031-34776-4
Format: 
Availability 
Online Library~1
Available:
Copies:
119. 
Cover image for Persuasive Technology 18th International Conference, PERSUASIVE 2023, Eindhoven, The Netherlands, April 19-21, 2023, Proceedings
Persuasive Technology 18th International Conference, PERSUASIVE 2023, Eindhoven, The Netherlands, April 19-21, 2023, Proceedings
Author 
Meschtscherjakov, Alexander. editor. Midden, Cees. editor. Ham, Jaap. editor. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
https://doi.org/10.1007/978-3-031-30933-5
Format: 
Availability 
Online Library~1
Available:
Copies:
120. 
Cover image for Information and Communication Technology for Competitive Strategies (ICTCS 2022) ICT: Applications and Social Interfaces
Information and Communication Technology for Competitive Strategies (ICTCS 2022) ICT: Applications and Social Interfaces
Author 
Joshi, Amit. editor. Mahmud, Mufti. editor. Ragel, Roshan G. editor. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
https://doi.org/10.1007/978-981-19-9638-2
Format: 
Availability 
Online Library~1
Available:
Copies:
121. 
Cover image for Digital Economy. Emerging Technologies and Business Innovation 8th International Conference, ICDEc 2023, Braga, Portugal, May 2-4, 2023, Proceedings
Digital Economy. Emerging Technologies and Business Innovation 8th International Conference, ICDEc 2023, Braga, Portugal, May 2-4, 2023, Proceedings
Author 
Jallouli, Rim. editor. (orcid) Bach Tobji, Mohamed Anis. editor. (orcid) Belkhir, Meriam. editor. Soares, Ana Maria. editor. Casais, Beatriz. editor.
Preferred Shelf Number 
ONLINE
Electronic Access 
https://doi.org/10.1007/978-3-031-42788-6
Format: 
Availability 
Online Library~1
Available:
Copies:
122. 
Cover image for Social Computing and Social Media 15th International Conference, SCSM 2023, Held as Part of the 25th HCI International Conference, HCII 2023, Copenhagen, Denmark, July 23-28, 2023, Proceedings, Part I
Social Computing and Social Media 15th International Conference, SCSM 2023, Held as Part of the 25th HCI International Conference, HCII 2023, Copenhagen, Denmark, July 23-28, 2023, Proceedings, Part I
Author 
Coman, Adela. editor. Vasilache, Simona. editor. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
https://doi.org/10.1007/978-3-031-35915-6
Format: 
Availability 
Online Library~1
Available:
Copies:
123. 
Cover image for Data Science and Emerging Technologies Proceedings of DaSET 2022
Data Science and Emerging Technologies Proceedings of DaSET 2022
Author 
Wah, Yap Bee. editor. Berry, Michael W. editor. Mohamed, Azlinah. editor. Al-Jumeily, Dhiya. editor. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
https://doi.org/10.1007/978-981-99-0741-0
Format: 
Availability 
Online Library~1
Available:
Copies:
124. 
Cover image for Sustainable Food Innovation
Sustainable Food Innovation
Author 
Serventi, Luca. editor. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
https://doi.org/10.1007/978-3-031-12358-0
Format: 
Availability 
Online Library~1
Available:
Copies:
125. 
Cover image for Advertising and consumer society : a critical introduction
Advertising and consumer society : a critical introduction
Author 
Holm, Nicholas, author.
Preferred Shelf Number 
HF5811
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003253037
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: 
Availability 
Online Library~1
Available:
Copies:
126. 
Cover image for Anti-consumption : exploring the opposition to consumer culture
Anti-consumption : exploring the opposition to consumer culture
Author 
Cherrier, Hâeláene, editor. Lee, Michael S. W., editor.
Preferred Shelf Number 
HB835
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9780367821586
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: 
Availability 
Online Library~1
Available:
Copies:
127. 
Cover image for IoT-enabled unobtrusive surveillance systems for smart campus safety
IoT-enabled unobtrusive surveillance systems for smart campus safety
Author 
Anagnostopoulos, Theodoros, author.
Preferred Shelf Number 
LB2866
Electronic Access 
https://onlinelibrary.wiley.com/doi/book/10.1002/9781119903932
Format: 
Availability 
Online Library~1
Available:
Copies:
128. 
Cover image for Advances in Information Retrieval 45th European Conference on Information Retrieval, ECIR 2023, Dublin, Ireland, April 2-6, 2023, Proceedings, Part II
Advances in Information Retrieval 45th European Conference on Information Retrieval, ECIR 2023, Dublin, Ireland, April 2-6, 2023, Proceedings, Part II
Author 
Kamps, Jaap. editor. Goeuriot, Lorraine. editor. Crestani, Fabio. editor. Maistro, Maria. editor. Joho, Hideo. editor. (orcid)
Preferred Shelf Number 
ONLINE
Electronic Access 
https://doi.org/10.1007/978-3-031-28238-6
Format: 
Availability 
Online Library~1
Available:
Copies:
129. 
Cover image for Artificial Intelligence, Internet of Things, and Society 5.0
Artificial Intelligence, Internet of Things, and Society 5.0
Author 
Hannoon, Azzam. editor. (orcid)0000-0003-0468-7797 Mahmood, Abdullah. editor. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
https://doi.org/10.1007/978-3-031-43300-9
Format: 
Availability 
Online Library~1
Available:
Copies:
130. 
Cover image for The expert guide to retail pricing : an analytics-based approach to maximise margins
The expert guide to retail pricing : an analytics-based approach to maximise margins
Author 
Gange, Kiran, author.
Preferred Shelf Number 
HF5416.5
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003382140
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: 
Availability 
Online Library~1
Available:
Copies:
131. 
Cover image for CONSUMERS AND FOOD understanding and shaping consumer behaviour.
CONSUMERS AND FOOD understanding and shaping consumer behaviour.
Author 
Martinez, Marian Garcia, editor.
Preferred Shelf Number 
HD9000.5
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003477020
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: 
Availability 
Online Library~1
Available:
Copies:
132. 
Cover image for Luxury marketing, sustainability and technology : the future of luxury management
Luxury marketing, sustainability and technology : the future of luxury management
Author 
Thaichon, Park, editor. Quach, Sara, editor.
Preferred Shelf Number 
HD9999 .L852
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003321378
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: 
Availability 
Online Library~1
Available:
Copies:
133. 
Cover image for Consumer ethnocentrism, country of origin and marketing : food market in Poland
Consumer ethnocentrism, country of origin and marketing : food market in Poland
Author 
Bryła, Paweł, author. Domański, Tomasz, 1953- author.
Preferred Shelf Number 
HF5415.33 .P7
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003290414
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: 
Availability 
Online Library~1
Available:
Copies:
134. 
Cover image for Customer experience analytics : how customers can better guide your web and app design decisions
Customer experience analytics : how customers can better guide your web and app design decisions
Author 
Arikan, Akin, 1969- author.
Preferred Shelf Number 
HF5415.335
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003335191
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: 
Availability 
Online Library~1
Available:
Copies:
135. 
Cover image for Religion and consumer behaviour : influence of religiosity and culture on consumption
Religion and consumer behaviour : influence of religiosity and culture on consumption
Author 
Gupta, Gaurav (Assistant professor), author. Paruthi, Mandakini, author. Nijjer, Shivinder, author.
Preferred Shelf Number 
HF5415.32
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003288558
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: 
Availability 
Online Library~1
Available:
Copies:
136. 
Cover image for Future human behavior : understanding what people are going to do next
Future human behavior : understanding what people are going to do next
Author 
Jong, Thimon de, author.
Preferred Shelf Number 
HM831 .J664 2023
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003227144
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: 
Availability 
Online Library~1
Available:
Copies:
137. 
Cover image for Material matters : developing business for a circular economy
Material matters : developing business for a circular economy
Author 
Rau, Thomas (Architect), author. Oberhuber, Sabine, author.
Preferred Shelf Number 
HC79 .E5
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003258674
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: 
Availability 
Online Library~1
Available:
Copies:
138. 
Cover image for Contemporary issues in marketing and consumer behaviour
Contemporary issues in marketing and consumer behaviour
Author 
Parsons, Elizabeth, author. Maclaran, Pauline, author. Chatzidakis, Andreas, author. Ashman, Rachel, author.
Preferred Shelf Number 
HF5415
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003201151
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: 
Availability 
Online Library~1
Available:
Copies:
139. 
Cover image for Internet of behaviours (IoB)
Internet of behaviours (IoB)
Author 
Dhaya, R., 1983- editor. Kanthavel, R., 1974- editor.
Preferred Shelf Number 
TK5105.8857
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003305170
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: 
Availability 
Online Library~1
Available:
Copies:
140. 
Cover image for Made in Italy and the luxury market : heritage, sustainability and innovation
Made in Italy and the luxury market : heritage, sustainability and innovation
Author 
Rovai, Serena, 1970- author. De Carlo, Manuela, author.
Preferred Shelf Number 
HD9999 .L853
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003305095
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: 
Availability 
Online Library~1
Available:
Copies:
141. 
Cover image for Ethical consumption : a research overview
Ethical consumption : a research overview
Author 
Hiller, Alex, 1977- author. Goworek, Helen, author.
Preferred Shelf Number 
HB835
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003246954
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: 
Availability 
Online Library~1
Available:
Copies:
142. 
Cover image for Household demand for consumer goods in developing countries : a comparative perspective with developed countries
Household demand for consumer goods in developing countries : a comparative perspective with developed countries
Author 
Selvanathan, Eliyathamby A., author. Selvanathan, Saroja, author. Jayasinghe, Maneka, author.
Preferred Shelf Number 
HC59.72 .C6 S46 2023
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9780429200120
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: 
Availability 
Online Library~1
Available:
Copies:
143. 
Cover image for Marketing fashion : critical perspectives on the power of fashion in contemporary culture
Marketing fashion : critical perspectives on the power of fashion in contemporary culture
Author 
Ekström, Karin M., editor.
Preferred Shelf Number 
HD9940 .A2
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003263753
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: 
Availability 
Online Library~1
Available:
Copies:
144. 
Cover image for Soft Computing Applications Proceedings of the 9th International Workshop Soft Computing Applications (SOFA 2020)
Soft Computing Applications Proceedings of the 9th International Workshop Soft Computing Applications (SOFA 2020)
Author 
Balas, Valentina Emilia. editor. Jain, Lakhmi C. editor. Balas, Marius Mircea. editor. Baleanu, Dumitru. editor. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
https://doi.org/10.1007/978-3-031-23636-5
Format: 
Availability 
Online Library~1
Available:
Copies:
145. 
Cover image for Cutting-Edge Business Technologies in the Big Data Era Proceedings of the 18th SICB "Sustainability and Cutting-Edge Business Technologies" Volume 2
Cutting-Edge Business Technologies in the Big Data Era Proceedings of the 18th SICB "Sustainability and Cutting-Edge Business Technologies" Volume 2
Author 
Yaseen, Saad G. editor. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
https://doi.org/10.1007/978-3-031-42455-7
Format: 
Availability 
Online Library~1
Available:
Copies:
146. 
Cover image for ABUSIVE CUSTOMER breaking the silence around customers' aggressive behavior.
ABUSIVE CUSTOMER breaking the silence around customers' aggressive behavior.
Author 
Yorgov, Ivaylo.
Preferred Shelf Number 
HF5415.32
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003402565
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: 
Availability 
Online Library~1
Available:
Copies:
147. 
Cover image for Product innovation toolbox : a field guide to consumer understanding and research
Product innovation toolbox : a field guide to consumer understanding and research
Author 
Lopetcharat, Kannapon, editor. Paredes, Dulce, 1958- editor. Beckley, Jacqueline H., editor.
Preferred Shelf Number 
TS170 .P758 2023
Electronic Access 
https://onlinelibrary.wiley.com/doi/book/10.1002/9781119723226
Format: 
Availability 
Online Library~1
Available:
Copies:
148. 
Cover image for BEHAVIORAL ECONOMICS the basics.
BEHAVIORAL ECONOMICS the basics.
Author 
Corr, Philip J., author. Plagnol, Anke C., author.
Preferred Shelf Number 
HB74 .P8
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003166900
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: 
Availability 
Online Library~1
Available:
Copies:
149. 
Cover image for MULTIMODALITY AND SOCIAL INTERACTION IN ONLINE AND OFFLINE SHOPPING
MULTIMODALITY AND SOCIAL INTERACTION IN ONLINE AND OFFLINE SHOPPING
Author 
Rasmussen, Gitte, editor. Van Leeuwen, Theo, 1947- editor.
Preferred Shelf Number 
HF5415.32
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003284123
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: 
Availability 
Online Library~1
Available:
Copies:
150. 
Cover image for Brand psychology : the art and science of building strong brands
Brand psychology : the art and science of building strong brands
Author 
Busche, Laura, author.
Preferred Shelf Number 
HF5415.1255
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003336693
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: 
Availability 
Online Library~1
Available:
Copies:
151. 
Cover image for Marketing by contingency in the time of Covid-19 : overcoming business crises and meeting marketing challenges
Marketing by contingency in the time of Covid-19 : overcoming business crises and meeting marketing challenges
Author 
Peña, Alicia de la (Lecturer in marketing), editor. Amezcua Nunez, Juan Bernardo, editor.
Preferred Shelf Number 
HF5415
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003300694
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: 
Availability 
Online Library~1
Available:
Copies:
152. 
Cover image for SOCIAL BRAND MANAGEMENT IN A POST COVID-19 ERA.
SOCIAL BRAND MANAGEMENT IN A POST COVID-19 ERA.
Author 
Dias, Patricia. Duarte, Alexandre.
Preferred Shelf Number 
TS155
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003382331
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: 
Availability 
Online Library~1
Available:
Copies:
153. 
Cover image for Consumption
Consumption
Author 
Storey, John, 1947- author.
Preferred Shelf Number 
HC79 .C6 S76 2023
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003224471
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: 
Availability 
Online Library~1
Available:
Copies:
154. 
Cover image for Hispanic market power : America's business growth engine
Hispanic market power : America's business growth engine
Author 
Mizrahi, Isaac (Marketing executive), author.
Preferred Shelf Number 
HF5415.332 .M56
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003348931
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: 
Availability 
Online Library~1
Available:
Copies:
155. 
Cover image for Ethnic hospitality marketing : authenticity and quality constructions in the Greek food industry
Ethnic hospitality marketing : authenticity and quality constructions in the Greek food industry
Author 
Chatzopoulou, Elena, author.
Preferred Shelf Number 
TX911.3 .M3
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003227519
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: 
Availability 
Online Library~1
Available:
Copies:
156. 
Cover image for Branded content and entertainment in advertising : a theoretical and empirical study of creative advertising practices
Branded content and entertainment in advertising : a theoretical and empirical study of creative advertising practices
Author 
Rodríguez-Rabadán Benito, María, author.
Preferred Shelf Number 
HF5415.1255
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003310686
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: 
Availability 
Online Library~1
Available:
Copies:
157. 
Cover image for Corporate social responsibility and marketing ethics : the effects of value-based marketing on consumer behaviour
Corporate social responsibility and marketing ethics : the effects of value-based marketing on consumer behaviour
Author 
Howaniec, Honorata, author.
Preferred Shelf Number 
HD60
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003317364
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: 
Availability 
Online Library~1
Available:
Copies:
158. 
Cover image for The Routledge handbook of digital consumption
The Routledge handbook of digital consumption
Author 
Llamas, Rosa, editor. Belk, Russell W., editor.
Preferred Shelf Number 
HM851
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003317524
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: 
Availability 
Online Library~1
Available:
Copies:
159. 
Cover image for Financial euphoria, consumer culture, and literature of 1980s Japan : dreams of the bubble economy
Financial euphoria, consumer culture, and literature of 1980s Japan : dreams of the bubble economy
Author 
Amano, Ikuho, 1967- author.
Preferred Shelf Number 
HC465 .C6 A894 2023
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003298250
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: 
Availability 
Online Library~1
Available:
Copies:
160. 
Cover image for Dürtme : sağlık, zenginlik ve mutluluk için alınan kararları geliştirmek üzerine
Dürtme : sağlık, zenginlik ve mutluluk için alınan kararları geliştirmek üzerine
Author 
Thaler, Richard H., 1945- Sunstein, Cass R. Günsel, Enver.
Preferred Shelf Number 
HB74.P8 T5319 2022
Format: 
Availability 
Beytepe Library~1
Available:
Copies:
161. 
Cover image for Consumer culture theory in Asia : history and contemporary issues
Consumer culture theory in Asia : history and contemporary issues
Author 
Minowa, Yuko, editor. Belk, Russell W., editor.
Preferred Shelf Number 
HF5415.33 .A78
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003111559
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: 
Availability 
Online Library~1
Available:
Copies:
162. 
Cover image for Hyperconsumption corporate marketing vs. the planet
Hyperconsumption corporate marketing vs. the planet
Author 
Hastings, Gerard (Professor), author.
Preferred Shelf Number 
HC79 .C6
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003268567
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: 
Availability 
Online Library~1
Available:
Copies:
163. 
Cover image for Advertising and consumption : anthropological studies in Brazil
Advertising and consumption : anthropological studies in Brazil
Author 
Rocha, Everardo P. Guimarães, 1951- author.
Preferred Shelf Number 
HF5813 .B8
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003176794
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: 
Availability 
Online Library~1
Available:
Copies:
164. 
Cover image for Success in social marketing : 100 case studies from around the globe
Success in social marketing : 100 case studies from around the globe
Author 
Lee, Nancy R., author. Kotler, Philip, author.
Preferred Shelf Number 
HF5414
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003272106
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: 
Availability 
Online Library~1
Available:
Copies:
165. 
Cover image for Social and sustainability marketing : a casebook for reaching your socially responsible consumers through marketing science
Social and sustainability marketing : a casebook for reaching your socially responsible consumers through marketing science
Author 
Bhattacharyya, Jishnu, editor. Dash, Manoj Kumar, editor. Hewege, Chandana, editor. Makam, Sathyaprakash Balaji, editor. Marc, Lim Weng, author.
Preferred Shelf Number 
HF5415 .S63 2022
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003188186
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: 
Availability 
Online Library~1
Available:
Copies:
166. 
Cover image for Psychology and behavioral economics : applications for public policy
Psychology and behavioral economics : applications for public policy
Author 
Ruggeri, Kai, editor.
Preferred Shelf Number 
H97 .P7745 2022
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003181873
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: 
Availability 
Online Library~1
Available:
Copies:
167. 
Cover image for The Routledge companion to marketing and feminism
The Routledge companion to marketing and feminism
Author 
Maclaran, Pauline, editor. Stevens, Lorna, editor. Kravets, Olga, editor.
Preferred Shelf Number 
HF5415
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003042587
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: 
Availability 
Online Library~1
Available:
Copies:
168. 
Cover image for 100 effective techniques of social influence : when and why people comply
100 effective techniques of social influence : when and why people comply
Author 
Doliński, Dariusz, author. Grzyb, Tomasz, author.
Preferred Shelf Number 
HM1176
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003296638
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: 
Availability 
Online Library~1
Available:
Copies:
169. 
Cover image for Consumer society and ecological crisis
Consumer society and ecological crisis
Author 
Meier, Leslie M., author.
Preferred Shelf Number 
HC79 .C6 M43 2023 EB
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003001621
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: 
Availability 
Online Library~1
Available:
Copies:
170. 
Cover image for Marketing analytics : statistical tools for marketing and consumer behaviour using SPSS
Marketing analytics : statistical tools for marketing and consumer behaviour using SPSS
Author 
Mesquita, José Marcos Carvalho de, author. Kostelijk, Erik, author.
Preferred Shelf Number 
HF5415.125 .M473 2022 EB
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003196617
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: 
Availability 
Online Library~1
Available:
Copies:
171. 
Cover image for Demographics unravelled : how demographics affect and influence every aspect of economics, finance and policy
Demographics unravelled : how demographics affect and influence every aspect of economics, finance and policy
Author 
Roy, Amlan, author.
Preferred Shelf Number 
HB849.41 .R69 2022
Electronic Access 
https://onlinelibrary.wiley.com/doi/book/10.1002/9781119799160
Format: 
Availability 
Online Library~1
Available:
Copies:
172. 
Cover image for Roadmapping extended reality : fundamentals and applications
Roadmapping extended reality : fundamentals and applications
Author 
Alcañiz, Mariano, editor. Sacco, Marco, editor. Tromp, Jolanda G., editor.
Preferred Shelf Number 
QA76.9 .H85
Electronic Access 
https://onlinelibrary.wiley.com/doi/book/10.1002/9781119865810
Format: 
Availability 
Online Library~1
Available:
Copies:
173. 
Cover image for Sport consumer behaviour : marketing strategies
Sport consumer behaviour : marketing strategies
Author 
Funk, Daniel C. (Daniel Carl), 1964- author. Alexandris, Kostas, author. McDonald, Heath, author.
Preferred Shelf Number 
GV716
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003092537
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: 
Availability 
Online Library~1
Available:
Copies:
174. 
Cover image for Consumer capitalism : origins, evolution and paradox
Consumer capitalism : origins, evolution and paradox
Author 
Watkins, John (John Phillip), author.
Preferred Shelf Number 
HB801
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9780429443763
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: 
Availability 
Online Library~1
Available:
Copies:
175. 
Cover image for Hedonik iletişim : Hedonik iletişimin pazarlama alanına etkileri
Hedonik iletişim : Hedonik iletişimin pazarlama alanına etkileri
Author 
Uçak, Songül.
Preferred Shelf Number 
HF5415.32 U23 2021
Format: 
Availability 
Beytepe Library~1
Available:
Copies:
176. 
Cover image for Tüketici psikolojisi
Tüketici psikolojisi
Author 
Doğan, Volkan, Editör
Preferred Shelf Number 
HF5415.32 T85 2021
Format: 
Availability 
Beytepe Library~1
Available:
Copies:
177. 
Cover image for Consumer behaviour in tourism
Consumer behaviour in tourism
Author 
Horner, Susan, 1956- author. Swarbrooke, John, author.
Preferred Shelf Number 
G155 .A1
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003046721
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: 
Availability 
Online Library~1
Available:
Copies:
178. 
Cover image for Contemporary consumption, consumers and marketing : cases from generations Y and Z
Contemporary consumption, consumers and marketing : cases from generations Y and Z
Author 
Canavan, Brendan, author.
Preferred Shelf Number 
HB801 .C36 2021
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003013532
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: 
Availability 
Online Library~1
Available:
Copies:
179. 
Cover image for Luxury and fashion marketing : the global perspective
Luxury and fashion marketing : the global perspective
Author 
Singh, Satyendra, 1966- author.
Preferred Shelf Number 
HD9940 .A2 S56 2021
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781351269605
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: 
Availability 
Online Library~1
Available:
Copies:
180. 
Cover image for Intercultural Marketing Theory and Practice.
Intercultural Marketing Theory and Practice.
Author 
Beveridge, Ivana.
Preferred Shelf Number 
HF5415
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003025344
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: 
Availability 
Online Library~1
Available:
Copies:
181. 
Cover image for Case studies in the beer sector
Case studies in the beer sector
Author 
Capitello, Roberta, editor. Maehle, Natalia, editor.
Preferred Shelf Number 
ONLINE
Electronic Access 
ScienceDirect https://www.sciencedirect.com/science/book/9780128177341
Format: 
Availability 
Online Library~1
Available:
Copies:
182. 
Cover image for The business of aspiration : how social, cultural, and environmental capital transforms brands
The business of aspiration : how social, cultural, and environmental capital transforms brands
Author 
Andjelic, Ana, 1976- author.
Preferred Shelf Number 
HF5415.1255
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003093572
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: 
Availability 
Online Library~1
Available:
Copies:
183. 
Cover image for Popular culture and social change : the hidden work of public relations
Popular culture and social change : the hidden work of public relations
Author 
Fitch, Kate, author. Motion, Judy, author.
Preferred Shelf Number 
HM621 .F58 2021
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781315203515
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: 
Availability 
Online Library~1
Available:
Copies:
184. 
Cover image for The aging consumer : perspectives from psychology and marketing
The aging consumer : perspectives from psychology and marketing
Author 
Drolet, Aimee Leigh, editor. Yoon, Carolyn, 1960- editor.
Preferred Shelf Number 
HF5415.332 .O43 A455 2021
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9780429343780
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: 
Availability 
Online Library~1
Available:
Copies:
185. 
Cover image for Introduction to Corporate Communication : Case Studies from India.
Introduction to Corporate Communication : Case Studies from India.
Author 
Lata Singh, Charu Gupta, Mona.
Preferred Shelf Number 
HF5718
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003048596
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: 
Availability 
Online Library~1
Available:
Copies:
186. 
Cover image for Strategic shopper marketing : driving shopper conversion by connecting the route to purchase with the route to market
Strategic shopper marketing : driving shopper conversion by connecting the route to purchase with the route to market
Author 
Krentzel, Georg August, author.
Preferred Shelf Number 
HF5415 .K6728 2021
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9780429201417
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: 
Availability 
Online Library~1
Available:
Copies:
187. 
Cover image for Stakeholder involvement in social marketing : challenges and approaches to engagement
Stakeholder involvement in social marketing : challenges and approaches to engagement
Author 
Knox, Kathy, editor. Kubacki, Krzysztof, editor. Rundle-Thiele, Sharyn, editor.
Preferred Shelf Number 
HF5414 .S73 2021
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9780429055898
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: 
Availability 
Online Library~1
Available:
Copies:
188. 
Cover image for NEW CONSUMER CULTURE IN CHINA the flower market and new everyday consumption.
NEW CONSUMER CULTURE IN CHINA the flower market and new everyday consumption.
Author 
Liu, Xi.
Preferred Shelf Number 
HB801
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9780429280122
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: 
Availability 
Online Library~1
Available:
Copies:
189. 
Cover image for Consumer behaviour and social network sites : the impact of negative word of mouth
Consumer behaviour and social network sites : the impact of negative word of mouth
Author 
Zaraket, Sarah, author.
Preferred Shelf Number 
HF5415.32
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003081272
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: 
Availability 
Online Library~1
Available:
Copies:
190. 
Cover image for Evaluating social media marketing : social proof and online buyer behaviour
Evaluating social media marketing : social proof and online buyer behaviour
Author 
Sanak-Kosmowska, Katarzyna, 1984- author.
Preferred Shelf Number 
HF5415.1265
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003128052
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: 
Availability 
Online Library~1
Available:
Copies:
191. 
Cover image for Recommender systems : algorithms and applications
Recommender systems : algorithms and applications
Author 
Kumar, P. Pavan, editor. Vairachilai, S., editor. Potluri, Sirisha, editor. Mohanty, Sachi Nandan, editor.
Preferred Shelf Number 
ZA3084
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9780367631888
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: 
Availability 
Online Library~1
Available:
Copies:
192. 
Cover image for CONSUMER BEHAVIOUR AND THE ARTS : a marketing perspective.
CONSUMER BEHAVIOUR AND THE ARTS : a marketing perspective.
Author 
Colbert, François, editor. Astous, Alain d', 1952- editor.
Preferred Shelf Number 
HF5415.32
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9780429263118
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: 
Availability 
Online Library~1
Available:
Copies:
193. 
Cover image for The new review economy : third-party review sites, reputation, and neo-liberal public relations in the digital age
The new review economy : third-party review sites, reputation, and neo-liberal public relations in the digital age
Author 
Novak, Alison N.
Preferred Shelf Number 
HD59 .N58 2021 EB
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003099437
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: 
Availability 
Online Library~1
Available:
Copies:
194. 
Cover image for Tüketici davranışları : satın alma, sahip olma ve varoluş = Consumer behovior : buying, having and being
Tüketici davranışları : satın alma, sahip olma ve varoluş = Consumer behovior : buying, having and being
Author 
Solomon, Michael R.
Preferred Shelf Number 
HF5415.32 S619 2020
Format: 
Availability 
Beytepe Library~1
Available:
Copies:
195. 
Cover image for Örneklerle sosyal medyada tüketici davranışları
Örneklerle sosyal medyada tüketici davranışları
Author 
Duygun, Adnan.
Preferred Shelf Number 
HF5415.32 D89 2020
Format: 
Availability 
Beytepe Library~1
Available:
Copies:
196. 
Cover image for Tüketici davranışı ve çıpalama etkisi
Tüketici davranışı ve çıpalama etkisi
Author 
Uslu Divanoğlu, Sevilay. Kara, Fatma Zişan. Bilir, Hüsnü.
Preferred Shelf Number 
HF5415.32 U85 2020
Format: 
Availability 
Beytepe Library~1
Available:
Copies:
197. 
Cover image for Kuşaklarda tüketici etnosentrizmi ve tüketici husumeti
Kuşaklarda tüketici etnosentrizmi ve tüketici husumeti
Author 
Sarı, Sema.
Preferred Shelf Number 
HM721 S27 2020
Format: 
Availability 
Beytepe Library~1
Available:
Copies:
198. 
Cover image for Driving consumer engagement in social media : influencing electronic word of mouth.
Driving consumer engagement in social media : influencing electronic word of mouth.
Author 
Bianchi, Anna.
Preferred Shelf Number 
HF5415.1265
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003125518
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: 
Availability 
Online Library~1
Available:
Copies:
199. 
Cover image for Wayfinding, consumption, and air terminal design
Wayfinding, consumption, and air terminal design
Author 
Hubregtse, Menno, author.
Preferred Shelf Number 
NA6300
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9780429330230
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: 
Availability 
Online Library~1
Available:
Copies:
200. 
Cover image for The neuro-consumer : adapting marketing and communication strategies for the subconscious, instinctive and irrational consumer's brain
The neuro-consumer : adapting marketing and communication strategies for the subconscious, instinctive and irrational consumer's brain
Author 
Bayle-Tourtoulou, Anne-Sophie, author. Badoc, Michel, author.
Preferred Shelf Number 
HF5415.12615
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003019978
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: 
Availability 
Online Library~1
Available:
Copies:
201. 
Cover image for The dark side of marketing communications : critical marketing perspectives
The dark side of marketing communications : critical marketing perspectives
Author 
Hill, Tim, 1988- author. McDonagh, Pierre, author.
Preferred Shelf Number 
HB501
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9780429504150
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: 
Availability 
Online Library~1
Available:
Copies:
202. 
Cover image for How to be insightful : unlocking the superpower that drives innovation
How to be insightful : unlocking the superpower that drives innovation
Author 
Knowles, Sam, author.
Preferred Shelf Number 
BF449.5
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9780429291807
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: 
Availability 
Online Library~1
Available:
Copies:
203. 
Cover image for Managing the marketplace : reinventing shopping centres in post-war Australia
Managing the marketplace : reinventing shopping centres in post-war Australia
Author 
Bailey, Matthew (Historian), author.
Preferred Shelf Number 
HF5430.6 .A8 B35 2020
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9780429451652
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: 
Availability 
Online Library~1
Available:
Copies:
204. 
Cover image for Engaging brands : a customer-centric approach for superior experiences
Engaging brands : a customer-centric approach for superior experiences
Author 
Addis, Michela, author.
Preferred Shelf Number 
HF5415.1255
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9780429504266
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: 
Availability 
Online Library~1
Available:
Copies:
205. 
Cover image for Defining, measuring and managing consumer experiences
Defining, measuring and managing consumer experiences
Author 
Sorrentino, Annarita, author.
Preferred Shelf Number 
HF5415.32 .S67 2020 EB
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003037347
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: 
Availability 
Online Library~1
Available:
Copies:
206. 
Cover image for Effective SEO and content marketing : the ultimate guide for maximizing free web traffic
Effective SEO and content marketing : the ultimate guide for maximizing free web traffic
Author 
Papagiannis, Nicholas, author.
Preferred Shelf Number 
HF5415.1265
Electronic Access 
https://onlinelibrary.wiley.com/doi/book/10.1002/9781119628682
Format: 
Availability 
Online Library~1
Available:
Copies:
207. 
Cover image for Designed to sell : the evolution of modern merchandising and display
Designed to sell : the evolution of modern merchandising and display
Author 
Wood, Alessandra, author.
Preferred Shelf Number 
HF5465 .U62 W66 2020 EB
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9780429438301
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: 
Availability 
Online Library~1
Available:
Copies:
208. 
Cover image for The Origins of the Consumer Revolution in England from brass pots to clocks
The Origins of the Consumer Revolution in England from brass pots to clocks
Author 
Sear, Joanne. Sneath, Ken.
Preferred Shelf Number 
HC260 .C6
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9780429323966
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: 
Availability 
Online Library~1
Available:
Copies:
209. 
Cover image for Brand beauty unleashed : the value of aesthetics in marketing
Brand beauty unleashed : the value of aesthetics in marketing
Author 
Álvarez del Blanco, Roberto, author.
Preferred Shelf Number 
HF5415.1255
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9780429025495
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: 
Availability 
Online Library~1
Available:
Copies:
210. 
Cover image for The corporate state : technopoly, privatization and corporate predation
The corporate state : technopoly, privatization and corporate predation
Author 
Orrange, Robert M., author.
Preferred Shelf Number 
HD2785
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9780429348105
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: 
Availability 
Online Library~1
Available:
Copies:
211. 
Cover image for Experiential marketing : case studies in customer experience
Experiential marketing : case studies in customer experience
Author 
Batat, Wided, author.
Preferred Shelf Number 
HF5415.1255
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003022565
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: 
Availability 
Online Library~1
Available:
Copies:
212. 
Cover image for Building value through marketing : a step-by-step guide
Building value through marketing : a step-by-step guide
Author 
Sugai, Philip, author.
Preferred Shelf Number 
HF5415.13
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003034681
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: 
Availability 
Online Library~1
Available:
Copies:
213. 
Cover image for Kaynak ve bilgi kredibilitesi açısından tüketici bilgi edinme sürecinin modellenmesi
Kaynak ve bilgi kredibilitesi açısından tüketici bilgi edinme sürecinin modellenmesi
Author 
Özkan, Erdem
Preferred Shelf Number 
HF5415.32 O95 2019
Format: 
Availability 
Beytepe Library~1
Available:
Copies:
214. 
Cover image for Reklam ve tüketim : Türkiye’de reklamın yarım asırlık geçmişi
Reklam ve tüketim : Türkiye’de reklamın yarım asırlık geçmişi
Author 
Cılızoğlu, Gamze Yetkin.
Preferred Shelf Number 
HF5813.T9 C55 2019
Format: 
Availability 
Beytepe Library~1
Available:
Copies:
215. 
Cover image for Televizyon reklam filmlerinin tüketici davranışlarına etkisi
Televizyon reklam filmlerinin tüketici davranışlarına etkisi
Author 
Özdemir, Zafer.
Preferred Shelf Number 
HF6146 O93 2019
Format: 
Availability 
Beytepe Library~1
Available:
Copies:
216. 
Cover image for Dürtme : sağlık, zenginlik ve mutluluk ile ilgili kararları uygulamak
Dürtme : sağlık, zenginlik ve mutluluk ile ilgili kararları uygulamak
Author 
Thaler, Richard H., 1945- Sunstein, Cass R. Günsel, Enver.
Preferred Shelf Number 
HB74.P8 T5319
Format: 
Availability 
Beytepe Library~1
Available:
Copies:
217. 
Cover image for Predicting trends and building strategies for consumer engagement in retail environments
Predicting trends and building strategies for consumer engagement in retail environments
Author 
Granata, Giuseppe, 1965- editor. Tartaglione, Andrea Moretta, 1971- editor. Tsiakis, Theodosios, 1978- editor. IGI Global, publisher.
Preferred Shelf Number 
ONLINE
Electronic Access 
Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7856-7
Format: 
Availability 
Online Library~1
Available:
Copies:
218. 
Cover image for Exploring the dynamics of consumerism in developing nations
Exploring the dynamics of consumerism in developing nations
Author 
Gbadamosi, Ayantunji, editor. IGI Global, publisher.
Preferred Shelf Number 
ONLINE
Electronic Access 
Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7906-9
Format: 
Availability 
Online Library~1
Available:
Copies:
219. 
Cover image for Structural equation modeling approaches to e-service adoption
Structural equation modeling approaches to e-service adoption
Author 
Akgul, Yakup, 1977- editor. IGI Global, publisher.
Preferred Shelf Number 
ONLINE
Electronic Access 
Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-8015-7
Format: 
Availability 
Online Library~1
Available:
Copies:
220. 
Cover image for Sentiment analysis and knowledge discovery in contemporary business
Sentiment analysis and knowledge discovery in contemporary business
Author 
Rajput, Dharmendra Singh, 1985- editor. Thakur, Ramjeevan Singh, 1974- editor. Basha, S. Muzamil, 1986- editor. IGI Global, publisher.
Preferred Shelf Number 
ONLINE
Electronic Access 
Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-4999-4
Format: 
Availability 
Online Library~1
Available:
Copies:
221. 
Cover image for Embarrassment of product choices. 2, Towards a society of well-being
Embarrassment of product choices. 2, Towards a society of well-being
Author 
Millot, Michel, author.
Preferred Shelf Number 
HF5415.32 .M55 2019
Electronic Access 
https://onlinelibrary.wiley.com/doi/book/10.1002/9781119579151
Format: 
Availability 
Online Library~1
Available:
Copies:
222. 
Cover image for Food and health : actor strategies in information and communication
Food and health : actor strategies in information and communication
Author 
Clavier, Viviane, editor. Oliveira, Jean-Philippe de, editor.
Preferred Shelf Number 
HD30.3
Electronic Access 
https://onlinelibrary.wiley.com/doi/book/10.1002/9781119476252
Format: 
Availability 
Online Library~1
Available:
Copies:
223. 
Cover image for Social media data mining and analytics
Social media data mining and analytics
Author 
Szabó, Gábor, author. Polatkan, Gungor, author. Boykin, Oscar, author. Chalkiopoulos, Antonios, author.
Preferred Shelf Number 
HF5415.32 .S93 2019 EB
Electronic Access 
https://onlinelibrary.wiley.com/doi/book/10.1002/9781119183518
Format: 
Availability 
Online Library~1
Available:
Copies:
224. 
Cover image for Tüketim sosyolojisi
Tüketim sosyolojisi
Author 
Duman, M. Zeki, author.
Preferred Shelf Number 
HF5415.32 D86 2018
Format: 
Availability 
Beytepe Library~1
Available:
Copies:
225. 
Cover image for Methods in consumer research. Volume 1, New approaches to classic methods
Methods in consumer research. Volume 1, New approaches to classic methods
Author 
Ares, Gaston, editor. Varela, Paula, editor.
Preferred Shelf Number 
ONLINE
Electronic Access 
ScienceDirect https://www.sciencedirect.com/science/book/9780081020890
ScienceDirect http://www.sciencedirect.com/science/book/9780081020890
Format: 
Availability 
Online Library~1
Available:
Copies:
226. 
Cover image for Methods in consumer research. Volume 2, Alternative approaches and special applications
Methods in consumer research. Volume 2, Alternative approaches and special applications
Author 
Ares, Gaston, editor. Varela, Paula, editor.
Preferred Shelf Number 
ONLINE
Electronic Access 
ScienceDirect https://www.sciencedirect.com/science/book/9780081017432
ScienceDirect http://www.sciencedirect.com/science/book/9780081017432
Format: 
Availability 
Online Library~1
Available:
Copies:
227. 
Cover image for Individual Differences in Sensory and Consumer Science : Experimentation, Analysis and Interpretation.
Individual Differences in Sensory and Consumer Science : Experimentation, Analysis and Interpretation.
Author 
Nsæ, Tormod. Varela, Paula. Berget, Ingunn.
Preferred Shelf Number 
ONLINE
Electronic Access 
ScienceDirect https://www.sciencedirect.com/science/book/9780081010006
Format: 
Availability 
Online Library~1
Available:
Copies:
228. 
Cover image for Tüketici yazıları (VI)
Tüketici yazıları (VI)
Author 
Şener, Arzu. Buğday, Esna Betül.
Preferred Shelf Number 
HF5415.33.T8 T90 2018
Format: 
Availability 
Beytepe Library~5
Available:
Copies:
229. 
Cover image for Analyzing human behavior in cyberspace
Analyzing human behavior in cyberspace
Author 
Yan, Zheng, 1958- editor. IGI Global, publisher.
Preferred Shelf Number 
ONLINE
Electronic Access 
Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7128-5
Format: 
Availability 
Online Library~1
Available:
Copies:
230. 
Cover image for Embarrassment of product choices. 1: How to consume differently
Embarrassment of product choices. 1: How to consume differently
Author 
Millot, Michel, author.
Preferred Shelf Number 
HF5415.32
Electronic Access 
https://onlinelibrary.wiley.com/doi/book/10.1002/9781119508755
Format: 
Availability 
Online Library~1
Available:
Copies:
231. 
Cover image for Advances in dairy products
Advances in dairy products
Author 
Contò, Francesco, editor. Del Nobile, Matteo Alessandro, editor. Faccia, Michele, 1963- editor. Zambrini, Angelo V., editor.
Preferred Shelf Number 
SF250.5 .A393 2018
Electronic Access 
https://onlinelibrary.wiley.com/doi/book/10.1002/9781118906460
Format: 
Availability 
Online Library~1
Available:
Copies:
232. 
Cover image for Temel tüketici davranışı ve pazarlama stratejileri
Temel tüketici davranışı ve pazarlama stratejileri
Author 
Koç, Erdoğan
Preferred Shelf Number 
HF5415.32 K634 2017
Format: 
Availability 
Beytepe Library~1
Available:
Copies:
233. 
Cover image for Food safety in China : science, technology, management and regulation
Food safety in China : science, technology, management and regulation
Author 
Jen, Joseph J., 1939- editor. Chen, Junshi, editor.
Preferred Shelf Number 
TX531
Electronic Access 
https://onlinelibrary.wiley.com/doi/book/10.1002/9781119238102
Format: 
Availability 
Online Library~1
Available:
Copies:
234. 
Cover image for Electricity markets : theories and applications
Electricity markets : theories and applications
Author 
Lin, Jeremy. Magnago, Fernando H.
Preferred Shelf Number 
HD9697 .A2 L56 2017 EB
Electronic Access 
https://onlinelibrary.wiley.com/doi/book/10.1002/9781119179382
Format: 
Availability 
Online Library~1
Available:
Copies:
235. 
Cover image for Sustainable Development and Tropical Agri-chains
Sustainable Development and Tropical Agri-chains
Author 
Biénabe, Estelle. editor. Rival, Alain. editor. Loeillet, Denis. editor. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
https://doi.org/10.1007/978-94-024-1016-7
Format: 
Availability 
Online Library~1
Available:
Copies:
236. 
Cover image for HCI in Business, Government and Organizations. Supporting Business 4th International Conference, HCIBGO 2017, Held as Part of HCI International 2017, Vancouver, BC, Canada, July 9-14, 2017, Proceedings, Part II
HCI in Business, Government and Organizations. Supporting Business 4th International Conference, HCIBGO 2017, Held as Part of HCI International 2017, Vancouver, BC, Canada, July 9-14, 2017, Proceedings, Part II
Author 
Nah, Fiona Fui-Hoon. editor. Tan, Chuan-Hoo. editor. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
https://doi.org/10.1007/978-3-319-58484-3
Format: 
Availability 
Online Library~1
Available:
Copies:
237. 
Cover image for Video Analytics. Face and Facial Expression Recognition and Audience Measurement Third International Workshop, VAAM 2016, and Second International Workshop, FFER 2016, Cancun, Mexico, December 4, 2016, Revised Selected Papers
Video Analytics. Face and Facial Expression Recognition and Audience Measurement Third International Workshop, VAAM 2016, and Second International Workshop, FFER 2016, Cancun, Mexico, December 4, 2016, Revised Selected Papers
Author 
Nasrollahi, Kamal. editor. Distante, Cosimo. editor. Hua, Gang. editor. Cavallaro, Andrea. editor. Moeslund, Thomas B. editor.
Preferred Shelf Number 
ONLINE
Electronic Access 
https://doi.org/10.1007/978-3-319-56687-0
Format: 
Availability 
Online Library~1
Available:
Copies:
238. 
Cover image for Tüketici yazıları (V)
Tüketici yazıları (V)
Author 
Babaoğul, Müberra. Şener, Arzu. Buğday, Esna Betül.
Preferred Shelf Number 
HF5415.33.T8 T89 2016
Format: 
Availability 
Beytepe Library~5
Available:
Copies:
239. 
Cover image for Tüketici davranışı ve pazarlama stratejileri : global ve yerel yaklaşım
Tüketici davranışı ve pazarlama stratejileri : global ve yerel yaklaşım
Author 
Koç, Erdoğan
Preferred Shelf Number 
HF5415.32 K63 2016
Format: 
Availability 
Beytepe Library~1
Available:
Copies:
240. 
Cover image for Storytelling-case archetype decoding and assignment manual (SCADAM)
Storytelling-case archetype decoding and assignment manual (SCADAM)
Author 
Woodside, Arch G. Sood, Suresh C.
Preferred Shelf Number 
ONLINE
Electronic Access 
https://www.emerald.com/insight/publication/doi/10.1108/S1871-3173201611
Format: 
Availability 
Online Library~1
Available:
Copies:
241. 
Cover image for HCI in Business, Government, and Organizations: eCommerce and Innovation Third International Conference, HCIBGO 2016, Held as Part of HCI International 2016, Toronto, Canada, July 17-22, 2016, Proceedings, Part I
HCI in Business, Government, and Organizations: eCommerce and Innovation Third International Conference, HCIBGO 2016, Held as Part of HCI International 2016, Toronto, Canada, July 17-22, 2016, Proceedings, Part I
Author 
Nah, Fiona Fui-Hoon. editor. Tan, Chuan-Hoo. editor. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
https://doi.org/10.1007/978-3-319-39396-4
Format: 
Availability 
Online Library~1
Available:
Copies:
242. 
Cover image for Taxing Soda for Public Health A Canadian Perspective
Taxing Soda for Public Health A Canadian Perspective
Author 
Le Bodo, Yann. author. Paquette, Marie-Claude. author. De Wals, Philippe. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
https://doi.org/10.1007/978-3-319-33648-0
Format: 
Availability 
Online Library~1
Available:
Copies:
243. 
Cover image for Customer's new voice : extreme relevancy and experience through volunteered customer information
Customer's new voice : extreme relevancy and experience through volunteered customer information
Author 
McKean, John, 1956-
Preferred Shelf Number 
ONLINE(342158.1)
Electronic Access 
ebrary An electronic book accessible through the World Wide Web; click to view
John Wiley http://dx.doi.org/10.1002/9781119017097
Format: 
Availability 
Online Library~1
Available:
Copies:
244. 
Cover image for The Wiley Blackwell encyclopedia of consumption and consumer studies
The Wiley Blackwell encyclopedia of consumption and consumer studies
Author 
Cook, Daniel Thomas, 1961- Ryan, J. Michael.
Preferred Shelf Number 
HB801 W47 2015
Format: 
Availability 
Beytepe Library~1
Available:
Copies:
245. 
Cover image for Tüketici davranışı nörolojisi : nöroekonomi-eeg yöntemi ile nöromarketing uygulaması
Tüketici davranışı nörolojisi : nöroekonomi-eeg yöntemi ile nöromarketing uygulaması
Author 
Yorgancılar, F. Nur
Preferred Shelf Number 
HF5415.12615 Y67 2015
Format: 
Availability 
Beytepe Library~1
Available:
Copies:
246. 
Cover image for Intelligent Information and Database Systems 7th Asian Conference, ACIIDS 2015, Bali, Indonesia, March 23-25, 2015, Proceedings, Part II
Intelligent Information and Database Systems 7th Asian Conference, ACIIDS 2015, Bali, Indonesia, March 23-25, 2015, Proceedings, Part II
Author 
Nguyen, Ngoc Thanh. editor. Trawiński, Bogdan. editor. Kosala, Raymond. editor. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
https://doi.org/10.1007/978-3-319-15705-4
Format: 
Availability 
Online Library~1
Available:
Copies:
247. 
Cover image for Computer Vision - ECCV 2014 Workshops Zurich, Switzerland, September 6-7 and 12, 2014, Proceedings, Part I
Computer Vision - ECCV 2014 Workshops Zurich, Switzerland, September 6-7 and 12, 2014, Proceedings, Part I
Author 
Agapito, Lourdes. editor. Bronstein, Michael M. editor. Rother, Carsten. editor. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
https://doi.org/10.1007/978-3-319-16178-5
Format: 
Availability 
Online Library~1
Available:
Copies:
248. 
Cover image for Predictive analytics and data mining : concepts and practice with RapidMiner
Predictive analytics and data mining : concepts and practice with RapidMiner
Author 
Kotu, Vijay, author. Deshpande, Balachandre, author.
Preferred Shelf Number 
ONLINE(355377.1)
Electronic Access 
ScienceDirect http://www.sciencedirect.com/science/book/9780128014608
Format: 
Availability 
Online Library~1
Available:
Copies:
249. 
Cover image for Tüketici davranışı ve pazarlama stratejileri : global ve yerel yaklaşım
Tüketici davranışı ve pazarlama stratejileri : global ve yerel yaklaşım
Author 
Koç, Erdoğan
Preferred Shelf Number 
HF5415.32 K63 2015
Format: 
Availability 
Beytepe Library~1
Available:
Copies:
250. 
Cover image for Reklamı ters yüz etmek : korku politikası üzerinden anti ütopik bir bakış
Reklamı ters yüz etmek : korku politikası üzerinden anti ütopik bir bakış
Author 
Becan, Cihan
Preferred Shelf Number 
HF5831 B43 2015
Format: 
Availability 
Beytepe Library~1
Available:
Copies:
251. 
Cover image for Tüketici davranışları
Tüketici davranışları
Author 
Öztürk, M. Büşra Engin.
Preferred Shelf Number 
HF5415.32 O98 2015
Format: 
Availability 
Beytepe Library~1
Available:
Copies:
252. 
Cover image for Manufacturing and engineering technology
Manufacturing and engineering technology
Author 
Sheng, Ai, editor. Wang, Yizhong, editor. International Conference on Manufacturing and Engineering Technology (2014 : Sanya, China)
Preferred Shelf Number 
TJ241 .M36 2015
Electronic Access 
Click here to view.
Format: 
Availability 
Online Library~1
Available:
Copies:
253. 
Cover image for Şirket ve popüler kültür : tüketim psikolojisi ve imaj yönetimi : Türkiye (1950-1980)
Şirket ve popüler kültür : tüketim psikolojisi ve imaj yönetimi : Türkiye (1950-1980)
Author 
Özdemirci, Ata
Preferred Shelf Number 
HF5415.32 O934 2014
Format: 
Availability 
Beytepe Library~1
Available:
Copies:
254. 
Cover image for Tüketici yazıları (IV)
Tüketici yazıları (IV)
Author 
Babaoğul, Müberra. Şener, Arzu. Buğday, Esna Betül.
Preferred Shelf Number 
HF5415.33.T8 T88 2014
Format: 
Availability 
Beytepe Library~5
Available:
Copies:
255. 
Cover image for Analytics in healthcare : an introduction
Analytics in healthcare : an introduction
Author 
Gensinger, Raymond A., Jr., editor. Melton, Genevieve, editor. Ott, Kim, editor. Smaltz, Detlev H. (Detlev Herb), editor. Garets, David E., editor.
Preferred Shelf Number 
RA971.6 .A44 2014
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781498757317
Taylor & Francis https://www.taylorfrancis.com/books/9780367806118
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: 
Availability 
Online Library~1
Available:
Copies:
256. 
Cover image for Dreaming of money in Ho Chi Minh City
Dreaming of money in Ho Chi Minh City
Author 
Truitt, Allison, author. Project Muse.
Preferred Shelf Number 
ONLINE
Electronic Access 
Full text available:
Format: 
Availability 
Online Library~1
Available:
Copies:
257. 
Cover image for The marketing matrix how the corporation gets its power-- and how we can reclaim it
The marketing matrix how the corporation gets its power-- and how we can reclaim it
Author 
Hastings, Gerard.
Preferred Shelf Number 
ONLINE
Electronic Access 
Click here to view
Format: 
Availability 
Online Library~1
Available:
Copies:
258. 
Cover image for Consumers and individuals in China standing out, fitting in
Consumers and individuals in China standing out, fitting in
Author 
Griffiths, Michael B., 1979-
Preferred Shelf Number 
ONLINE
Electronic Access 
Click here to view
Format: 
Availability 
Online Library~1
Available:
Copies:
259. 
Cover image for Tüketici davranışı ve pazarlama stratejileri : global ve yerel yaklaşım
Tüketici davranışı ve pazarlama stratejileri : global ve yerel yaklaşım
Author 
Koç, Erdoğan
Preferred Shelf Number 
HF 5415.32 K63 2013
Format: 
Availability 
Beytepe Library~1
Available:
Copies:
260. 
Cover image for Pedestrian modern shopping and American architecture, 1925-1956
Pedestrian modern shopping and American architecture, 1925-1956
Author 
Smiley, David J., 1958- Project Muse.
Preferred Shelf Number 
ONLINE
Electronic Access 
Full text available:
Format: 
Availability 
Online Library~1
Available:
Copies:
261. 
Cover image for Ethical consumerism
Ethical consumerism
Author 
Healey, Justin, editor.
Preferred Shelf Number 
ONLINE
Electronic Access 
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=569130
Format: 
Availability 
Online Library~1
Available:
Copies:
262. 
Cover image for User acceptance testing a step-by-step guide
User acceptance testing a step-by-step guide
Author 
Hambling, Brian, 1946- Goethem, Pauline van.
Preferred Shelf Number 
ONLINE
Electronic Access 
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=579645
Format: 
Availability 
Online Library~1
Available:
Copies:
263. 
Cover image for Consumer.ology the truth about consumers and the psychology of shopping
Consumer.ology the truth about consumers and the psychology of shopping
Author 
Graves, Philip.
Preferred Shelf Number 
ONLINE
Electronic Access 
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=521330
Format: 
Availability 
Online Library~1
Available:
Copies:
264. 
Cover image for Breakthrough food production innovation through emotions research
Breakthrough food production innovation through emotions research
Author 
Lundahl, David S. ScienceDirect (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
ScienceDirect An electronic book accessible through the World Wide Web; click for information
Format: 
Availability 
Online Library~1
Available:
Copies:
265. 
Cover image for Tüketici yazıları (III)
Tüketici yazıları (III)
Author 
Babaoğul, Müberra. Şener, Arzu. Buğday, Esna Betül.
Preferred Shelf Number 
HF5415.33.T8 T87 2012
Format: 
Availability 
Beytepe Library~5
Available:
Copies:
266. 
Cover image for Commodity activism cultural resistance in neoliberal times
Commodity activism cultural resistance in neoliberal times
Author 
Banet-Weiser, Sarah, 1966- Mukherjee, Roopali. Project Muse.
Preferred Shelf Number 
ONLINE
Electronic Access 
Full text available:
Format: 
Availability 
Online Library~1
Available:
Copies:
267. 
Cover image for Inspiring sustainable behaviour 19 ways to ask for change
Inspiring sustainable behaviour 19 ways to ask for change
Author 
Payne, Oliver G.
Preferred Shelf Number 
ONLINE
Electronic Access 
Click here to view
Format: 
Availability 
Online Library~1
Available:
Copies:
268. 
Cover image for Hispanic marketing connecting with the new Latino consumer
Hispanic marketing connecting with the new Latino consumer
Author 
Korzenny, Felipe. Korzenny, Betty Ann, 1933-
Preferred Shelf Number 
ONLINE
Electronic Access 
Click here to view
Format: 
Availability 
Online Library~1
Available:
Copies:
269. 
Cover image for Cracking the code leveraging consumer psychology to drive profitability
Cracking the code leveraging consumer psychology to drive profitability
Author 
Posavac, Steven S., 1969- Society for Consumer Psychology.
Preferred Shelf Number 
ONLINE
Electronic Access 
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=392887
Format: 
Availability 
Online Library~1
Available:
Copies:
270. 
Cover image for Networked consumers dynamics of interactive consumers in structured environments
Networked consumers dynamics of interactive consumers in structured environments
Author 
Silver, Steven D.
Preferred Shelf Number 
ONLINE
Electronic Access 
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=436358
Format: 
Availability 
Online Library~1
Available:
Copies:
271. 
Cover image for The secret language of influence master the one skill every sales pro needs
The secret language of influence master the one skill every sales pro needs
Author 
Seidman, Dan, author.
Preferred Shelf Number 
ONLINE
Electronic Access 
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=444161
Format: 
Availability 
Online Library~1
Available:
Copies:
272. 
Cover image for Product innovation toolbox a field guide to consumer understanding and research
Product innovation toolbox a field guide to consumer understanding and research
Author 
Beckley, Jacqueline H. Paredes, Maria Dulce. Lopetcharat, Kannapon.
Preferred Shelf Number 
ONLINE
Electronic Access 
Ebook Library http://public.eblib.com/EBLPublic/PublicView.do?ptiID=861624
John Wiley http://dx.doi.org/10.1002/9781118229248
http://swb.eblib.com/patron/FullRecord.aspx?p=861624
Format: 
Availability 
Online Library~1
Available:
Copies:
273. 
Cover image for Tüketimin evrimi : cinsiyet, statü ve tüketim
Tüketimin evrimi : cinsiyet, statü ve tüketim
Author 
Miller, Geoffrey, 1965- Vardar, Gülçin.
Preferred Shelf Number 
HB801 M49 2012
Format: 
Availability 
Beytepe Library~1
Available:
Copies:
274. 
Cover image for Consumer culture and the media magazines in the public eye
Consumer culture and the media magazines in the public eye
Author 
Iqani, Mehita.
Preferred Shelf Number 
ONLINE
Electronic Access 
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=479678
Format: 
Availability 
Online Library~1
Available:
Copies:
275. 
Cover image for Transformative consumer research for personal and collective well-being
Transformative consumer research for personal and collective well-being
Author 
Mick, David Glen.
Preferred Shelf Number 
ONLINE
Electronic Access 
Click here to view
Format: 
Availability 
Online Library~1
Available:
Copies:
276. 
Cover image for New perspectives on consumer culture theory and research
New perspectives on consumer culture theory and research
Author 
Zahradka, Pavel. Sedlakova, Renata.
Preferred Shelf Number 
ONLINE
Electronic Access 
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=553443
Format: 
Availability 
Online Library~1
Available:
Copies:
277. 
Cover image for The shopper economy the new way to achieve marketplace success by turning behavior into currency
The shopper economy the new way to achieve marketplace success by turning behavior into currency
Author 
Crawford, Liz.
Preferred Shelf Number 
ONLINE
Electronic Access 
Subscription required
Format: 
Availability 
Online Library~1
Available:
Copies:
278. 
Cover image for Bought & sold : living and losing the good life in socialist Yugoslavia
Bought & sold : living and losing the good life in socialist Yugoslavia
Author 
Patterson, Patrick Hyder, 1963-
Preferred Shelf Number 
ONLINE
Electronic Access 
http://www.jstor.org/stable/10.7591/j.ctt7zc3v
Format: 
Availability 
Online Library~1
Available:
Copies:
279. 
Cover image for Compassion, Inc. : how corporate America blurs the line between what we buy, who we are, and those we help
Compassion, Inc. : how corporate America blurs the line between what we buy, who we are, and those we help
Author 
Einstein, Mara.
Preferred Shelf Number 
ONLINE
Electronic Access 
http://www.jstor.org/stable/10.1525/j.ctt1pp2k7
Format: 
Availability 
Online Library~1
Available:
Copies:
280. 
Cover image for Foundations of predictive analytics
Foundations of predictive analytics
Author 
Wu, James, 1965- author. Coggeshall, Stephen.
Preferred Shelf Number 
QA76.9 .D343 W83 2012
Electronic Access 
Click here to view.
Format: 
Availability 
Online Library~1
Available:
Copies:
281. 
Cover image for Diet, brain, behavior : practical implications
Diet, brain, behavior : practical implications
Author 
Lieberman, Harris R. Kanarek, Robin B.
Preferred Shelf Number 
QP376 .D54 2012
Electronic Access 
Click here to view.
Format: 
Availability 
Online Library~1
Available:
Copies:
282. 
Cover image for Modified atmosphere and active packaging technologies
Modified atmosphere and active packaging technologies
Author 
Arvanitoyannis, Ioannis.
Preferred Shelf Number 
TP374 .M59 2012
Electronic Access 
Click here to view.
Format: 
Availability 
Online Library~1
Available:
Copies:
283. 
Cover image for She's mad real popular culture and West Indian girls in Brooklyn
She's mad real popular culture and West Indian girls in Brooklyn
Author 
LaBennett, Oneka. Project Muse.
Preferred Shelf Number 
ONLINE
Electronic Access 
Full text available:
Format: 
Availability 
Online Library~1
Available:
Copies:
284. 
Cover image for Tüketici teorisinin matematiksel açıklamaları
Tüketici teorisinin matematiksel açıklamaları
Author 
Dilek, Serkan.
Preferred Shelf Number 
HB172 D55 2011
Format: 
Availability 
Beytepe Library~1
Available:
Copies:
285. 
Cover image for Living brands collaboration + innovation = customer fascination
Living brands collaboration + innovation = customer fascination
Author 
Nadeau, Raymond.
Preferred Shelf Number 
ONLINE
Electronic Access 
Subscription required
Format: 
Availability 
Online Library~1
Available:
Copies:
286. 
Cover image for CustomerCentric selling
CustomerCentric selling
Author 
Bosworth, Michael T. Holland, John R. Visgatis, Frank.
Preferred Shelf Number 
ONLINE
Electronic Access 
Subscription required
Format: 
Availability 
Online Library~1
Available:
Copies:
287. 
Cover image for Rethinking the sales cycle how superior sellers embrace the buying cycle to achieve a sustainable and competitive advantage
Rethinking the sales cycle how superior sellers embrace the buying cycle to achieve a sustainable and competitive advantage
Author 
Holland, John R. Young, Tim, 1961-
Preferred Shelf Number 
ONLINE
Electronic Access 
Subscription required
Format: 
Availability 
Online Library~1
Available:
Copies:
288. 
Cover image for The big book of marketing lessons and best practices from the world's greatest companies
The big book of marketing lessons and best practices from the world's greatest companies
Author 
Bennett, Anthony G.
Preferred Shelf Number 
ONLINE
Electronic Access 
Subscription required
Format: 
Availability 
Online Library~1
Available:
Copies:
289. 
Cover image for Fast innovation achieving superior differentiation, speed to market, and increased profitability
Fast innovation achieving superior differentiation, speed to market, and increased profitability
Author 
George, Michael L. Works, James. Watson-Hemphill, Kimberly.
Preferred Shelf Number 
ONLINE
Electronic Access 
Subscription required
Format: 
Availability 
Online Library~1
Available:
Copies:
290. 
Cover image for Everything I know about marketing I learned from Google
Everything I know about marketing I learned from Google
Author 
Goldman, Aaron, 1978-
Preferred Shelf Number 
ONLINE
Electronic Access 
Subscription required
Format: 
Availability 
Online Library~1
Available:
Copies:
291. 
Cover image for Please every customer delivering stellar customer service across cultures
Please every customer delivering stellar customer service across cultures
Author 
Lucas, Robert W.
Preferred Shelf Number 
ONLINE
Electronic Access 
Subscription required
Format: 
Availability 
Online Library~1
Available:
Copies:
292. 
Cover image for Buy me! new ways to get customers to choose your products and ignore the rest
Buy me! new ways to get customers to choose your products and ignore the rest
Author 
Cohen, Marshal.
Preferred Shelf Number 
ONLINE
Electronic Access 
Subscription required
Format: 
Availability 
Online Library~1
Available:
Copies:
293. 
Cover image for The mood of information a critique of online behavioural advertising
The mood of information a critique of online behavioural advertising
Author 
McStay, Andrew, 1975-
Preferred Shelf Number 
ONLINE
Electronic Access 
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=364957
Format: 
Availability 
Online Library~1
Available:
Copies:
294. 
Cover image for Oprah : the gospel of an icon
Oprah : the gospel of an icon
Author 
Lofton, Kathryn.
Preferred Shelf Number 
ONLINE
Electronic Access 
http://www.jstor.org/stable/10.1525/j.ctt1pp68p
Format: 
Availability 
Online Library~1
Available:
Copies:
295. 
Cover image for General equilibrium theory of value
General equilibrium theory of value
Author 
Balasko, Yves.
Preferred Shelf Number 
ONLINE
Electronic Access 
http://www.jstor.org/stable/10.2307/j.ctt7sztd
Format: 
Availability 
Online Library~1
Available:
Copies:
296. 
Cover image for İlköğretim programlarının bilinçli tüketici davranışlarını kazandırma düzeyine ilişkin bir araştırma
İlköğretim programlarının bilinçli tüketici davranışlarını kazandırma düzeyine ilişkin bir araştırma
Author 
Altıok, Nihal. Babaoğul, Müberra.
Preferred Shelf Number 
TX335 A485 2011
Format: 
Availability 
Beytepe Library~1
Available:
Copies:
297. 
Cover image for Advances in human factors, ergonomics, and safety in manufacturing and service industries
Advances in human factors, ergonomics, and safety in manufacturing and service industries
Author 
Karwowski, Waldemar, 1953- Salvendy, Gavriel, 1938-
Preferred Shelf Number 
TA166 .A383 2011
Electronic Access 
Click here to view.
Format: 
Availability 
Online Library~1
Available:
Copies:
298. 
Cover image for Advances in occupational, social, and organizational ergonomics
Advances in occupational, social, and organizational ergonomics
Author 
Kantola, Jussi. Vink, P.
Preferred Shelf Number 
TA166 .A396 2011
Electronic Access 
Click here to view.
Format: 
Availability 
Online Library~1
Available:
Copies:
299. 
Cover image for Advances in cognitive ergonomics
Advances in cognitive ergonomics
Author 
Kaber, David B. Boy, Guy A.
Preferred Shelf Number 
TA166 .A355 2011
Electronic Access 
Click here to view.
Format: 
Availability 
Online Library~1
Available:
Copies:
300. 
Cover image for Location-based marketing for dummies
Location-based marketing for dummies
Author 
Strout, Aaron. Schneider, Mike.
Preferred Shelf Number 
HF5415 S76 2011 EB
Electronic Access 
https://onlinelibrary.wiley.com/doi/book/10.1002/9781119721338
Format: 
Availability 
Online Library~1
Available:
Copies:
Go to:Search Results
|
Top of Page
|
Search Facets