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Cover image for Advances in Advertising Research (Vol. III) Current Insights and Future Trends
Advances in Advertising Research (Vol. III) Current Insights and Future Trends
Author 
Eisend, Martin. editor. Langner, Tobias. editor. Okazaki, Shintaro. editor. SpringerLink (Online service)
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ONLINE
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http://dx.doi.org/10.1007/978-3-8349-4291-3
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Cover image for Marktforschung Grundlagen der Datenerhebung und Datenanalyse
Marktforschung Grundlagen der Datenerhebung und Datenanalyse
Author 
Kuß, Alfred. author. Eisend, Martin. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-8349-8565-1
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