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Language: English
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Leeflang, P. S. H.
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Lilien, Gary L.
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Marketing -- Data processing.
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Marketing -- Decision making -- Data processing.
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Marketing -- Decision making -- Mathematical models.
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Marketing -- Management -- Decision making -- Mathematical models.
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Marketing -- Mathematical models.
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Pazarlama -- Karar Verme -- Veri İşlem.
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Marketing engineering : computer-assisted marketing analysis and planning
Marketing engineering : computer-assisted marketing analysis and planning
Author
Lilien, Gary L. Rangaswamy, Arvind, ort. yaz.
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HF 5415.125 .L54 2003
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Building models for marketing decisions
Building models for marketing decisions
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Leeflang, P. S. H.
Preferred Shelf Number
HF5415.135 .B85 2000
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