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1. 
Cover image for Country of origin effect in international business : strategic and consumer perspectives
Country of origin effect in international business : strategic and consumer perspectives
Author 
Witek-Hajduk, Marzanna Katarzyna, editor. Grudecka, Anna, editor.
Preferred Shelf Number 
HF1379
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003413639
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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2. 
Cover image for The continuum of consumer choice
The continuum of consumer choice
Author 
Foxall, G. R., author.
Preferred Shelf Number 
HF5415.32
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003262510
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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3. 
Cover image for HCI in Business, Government and Organizations 10th International Conference, HCIBGO 2023, Held as Part of the 25th HCI International Conference, HCII 2023, Copenhagen, Denmark, July 23-28, 2023, Proceedings, Part I
HCI in Business, Government and Organizations 10th International Conference, HCIBGO 2023, Held as Part of the 25th HCI International Conference, HCII 2023, Copenhagen, Denmark, July 23-28, 2023, Proceedings, Part I
Author 
Nah, Fiona. editor. Siau, Keng. editor. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
https://doi.org/10.1007/978-3-031-35969-9
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4. 
Cover image for HCI in Business, Government and Organizations 10th International Conference, HCIBGO 2023, Held as Part of the 25th HCI International Conference, HCII 2023, Copenhagen, Denmark, July 23-28, 2023, Proceedings, Part II
HCI in Business, Government and Organizations 10th International Conference, HCIBGO 2023, Held as Part of the 25th HCI International Conference, HCII 2023, Copenhagen, Denmark, July 23-28, 2023, Proceedings, Part II
Author 
Nah, Fiona. editor. Siau, Keng. editor. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
https://doi.org/10.1007/978-3-031-36049-7
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5. 
Cover image for Tourist behavior : past, present, and future
Tourist behavior : past, present, and future
Author 
Kumar, Narendra (Lecturer in travel and tourism), editor. Sousa, Bruno Barbosa, editor. Sharma, Swati (Lecturer in travel and tourism), editor.
Preferred Shelf Number 
G155 .A1
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003282082
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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6. 
Cover image for Systematic bias : algorithms and society
Systematic bias : algorithms and society
Author 
Filimowicz, Michael, editor.
Preferred Shelf Number 
HM851
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003173373
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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7. 
Cover image for Brand metrics : measuring brand efficacy along the customer journey
Brand metrics : measuring brand efficacy along the customer journey
Author 
Kall, Jacek, author.
Preferred Shelf Number 
HD69 .B7 K3497 2022
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003167235
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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8. 
Cover image for Case studies in the beer sector
Case studies in the beer sector
Author 
Capitello, Roberta, editor. Maehle, Natalia, editor.
Preferred Shelf Number 
ONLINE
Electronic Access 
ScienceDirect https://www.sciencedirect.com/science/book/9780128177341
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9. 
Cover image for Contemporary consumption, consumers and marketing : cases from generations Y and Z
Contemporary consumption, consumers and marketing : cases from generations Y and Z
Author 
Canavan, Brendan, author.
Preferred Shelf Number 
HB801 .C36 2021
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003013532
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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10. 
Cover image for Strategic shopper marketing : driving shopper conversion by connecting the route to purchase with the route to market
Strategic shopper marketing : driving shopper conversion by connecting the route to purchase with the route to market
Author 
Krentzel, Georg August, author.
Preferred Shelf Number 
HF5415 .K6728 2021
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9780429201417
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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11. 
Cover image for The business of aspiration : how social, cultural, and environmental capital transforms brands
The business of aspiration : how social, cultural, and environmental capital transforms brands
Author 
Andjelic, Ana, 1976- author.
Preferred Shelf Number 
HF5415.1255
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003093572
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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12. 
Cover image for The neuro-consumer : adapting marketing and communication strategies for the subconscious, instinctive and irrational consumer's brain
The neuro-consumer : adapting marketing and communication strategies for the subconscious, instinctive and irrational consumer's brain
Author 
Bayle-Tourtoulou, Anne-Sophie, author. Badoc, Michel, author.
Preferred Shelf Number 
HF5415.12615
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003019978
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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