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1. 
Cover image for Make it snow from zero to billions: how Snowflake scaled its go-to-market organization
Make it snow from zero to billions: how Snowflake scaled its go-to-market organization
Author 
Persson, Denise, author. Degnan, Chris, author.
Preferred Shelf Number 
HF5415.5
Electronic Access 
https://onlinelibrary.wiley.com/doi/book/10.1002/9781394308439
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2. 
Cover image for CUSTOMER ENGAGEMENT AND DIGITAL BUSINESS
CUSTOMER ENGAGEMENT AND DIGITAL BUSINESS
Preferred Shelf Number 
HF5415.1265
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003508083
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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3. 
Cover image for The new science of customer relationships : delivering the one-to-one promise with AI
The new science of customer relationships : delivering the one-to-one promise with AI
Author 
Davenport, Thomas H., 1954- author. Sterne, Jim, 1955- author.
Preferred Shelf Number 
HF5415.5 .D38 2025
Electronic Access 
https://onlinelibrary.wiley.com/doi/book/10.1002/9781394320035
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4. 
Cover image for LOYALTY MANAGEMENT driving engagement with loyalty programs and customer experiences.
LOYALTY MANAGEMENT driving engagement with loyalty programs and customer experiences.
Author 
Ziliani, Cristina, author. Ieva, Marco (Research fellow in marketing), author.
Preferred Shelf Number 
HF5415.525
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003400783
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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5. 
Cover image for Contemporary issues in social media marketing
Contemporary issues in social media marketing
Author 
Bandyopadhyay, Subir, 1958- editor Rishi, Bikramjit, 1978- editor
Preferred Shelf Number 
HF5415.1265
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003412656
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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6. 
Cover image for Augmenting customer retention through big data analytics
Augmenting customer retention through big data analytics
Author 
Malik, Reena, 1986- editor. Sharma, Ambuj, 1977- editor. Chaudhary, Prashant Vilas, editor
Preferred Shelf Number 
HF5415.5
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003538486
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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7. 
Cover image for Customer relationship management in the digital age
Customer relationship management in the digital age
Author 
Shainesh, G., author. Sheth, Jagdish N., author. Jain, Varsha, author.
Preferred Shelf Number 
HF5415.5
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003518174
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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8. 
Cover image for The customering method : from CX dogma to customer science
The customering method : from CX dogma to customer science
Author 
Spinley, Aarron, author.
Preferred Shelf Number 
HF5415.5
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003513728
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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9. 
Cover image for Digital customer success : why the next frontier of CS is digital and how you can leverage it to drive durable growth
Digital customer success : why the next frontier of CS is digital and how you can leverage it to drive durable growth
Author 
Mehta, Nick, 1977- author. Capote, Kellie, author.
Preferred Shelf Number 
HD45 .M44 2024
Electronic Access 
https://onlinelibrary.wiley.com/doi/book/10.1002/9781394308354
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10. 
Cover image for New frontiers of customer strategy : managing sustainable, environmental
New frontiers of customer strategy : managing sustainable, environmental
Author 
Delécolle, Thierry, editor. Jacob, Florence, editor. Prim-Allaz, Isabelle, editor.
Preferred Shelf Number 
HF5415.5 .N49 2024
Electronic Access 
https://onlinelibrary.wiley.com/doi/book/10.1002/9781394300747
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11. 
Cover image for The customer excellence enterprise : a playbook for creating customers for life
The customer excellence enterprise : a playbook for creating customers for life
Author 
Simmons, Wayne (Customer experience expert), author. DeWitt, Tom (Director), author.
Preferred Shelf Number 
HF5415.5 .S559 2024
Electronic Access 
https://onlinelibrary.wiley.com/doi/book/10.1002/9781394308408
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12. 
Cover image for Selling in Customer Service Integrating and Coordinating Service and Selling.
Selling in Customer Service Integrating and Coordinating Service and Selling.
Author 
Cai, Leon.
Preferred Shelf Number 
HF5415.5
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781032644066
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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