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1. 
Cover image for Media and Convergence Management
Media and Convergence Management
Author 
Diehl, Sandra. editor. Karmasin, Matthias. editor. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(334138.1)
Electronic Access 
http://dx.doi.org/10.1007/978-3-642-36163-0
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2. 
Cover image for Reale und mediale Produkterfahrungen Analyse und Vergleich der Wirkungen von Experience- und Cross-Media-Marketingmaßnahmen
Reale und mediale Produkterfahrungen Analyse und Vergleich der Wirkungen von Experience- und Cross-Media-Marketingmaßnahmen
Author 
Diehl, Sandra. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-8349-8536-1
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3. 
Cover image for International Advertising and Communication Current Insights and Empirical Findings
International Advertising and Communication Current Insights and Empirical Findings
Author 
Diehl, Sandra. editor. Terlutter, Ralf. editor. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/3-8350-5702-2
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4. 
Cover image for Advances in Advertising Research (Vol. 1) Cutting Edge International Research
Advances in Advertising Research (Vol. 1) Cutting Edge International Research
Author 
Terlutter, Ralf. editor. Diehl, Sandra. editor. Okazaki, Shintaro. editor. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-8349-6006-1
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