Author
Levy, Sidney J., 1921- Rook, Dennis W.
Preferred Shelf Number
ONLINE(367778.1)
Electronic Access
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Author
Bearden, William O., 1945- Netemeyer, Richard G., 1956- Association for Consumer Research (U.S.)
Preferred Shelf Number
ONLINE(368436.1)
Electronic Access
SAGE knowledge http://sk.sagepub.com/books/handbook-of-marketing-scales
SAGE research methods http://srmo.sagepub.com/view/handbook-of-marketing-scales/SAGE.xml
SAGE research methods http://srmo.sagepub.com/view/handbook-of-marketing-scales/SAGE.xml
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Author
Deshpande, Rohit. Marketing Science Institute.
Preferred Shelf Number
ONLINE(368105.1)
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SAGE knowledge http://sk.sagepub.com/books/developing-a-market-orientation
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Online Library~1
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