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Publication Date: 2012

Author

(3)

SpringerLink (Online service)

(2)

(1)

Applegate, Edd.

(1)

Babacan, Muazzez.

(1)

Belch, George Eugene.

(1)

Belch, Michael A., ort. yaz.

(1)

Calcott, Lori. author.

(1)

Chambers, Donna.

(1)

(1)

Close, Angeline.

(1)

(1)

(1)

Dağtaş, Banu, 1965-

(1)

(1)

(1)

Eisend, Martin. editor.

(1)

Fishback, Steven.

(1)

Greenberg, Herb.

(1)

Heath, Joseph, 1967- aut

(1)

Heath, Robert, 1947-

(1)

Hershkowitz-Coore, Sue.

(1)

Hetsroni, Amir.

(1)

Holzner, Steven.

(1)

(1)

Langner, Tobias. editor.

(1)

(1)

(1)

Morales, Emilio, 1969-

(1)

Navasky, Victor S.

(1)

Okazaki, Shintaro. editor.

(1)

Piety, Tamara R.

(1)

Popp, Richard K., 1977-

(1)

(1)

Potter, Ned, 1980- author.

(1)

(1)

Richardson, Megan.

(1)

Rodgers, Shelly.

(1)

(1)

Scarpaci, Joseph L.

(1)

Sevinç, Salih Seçkin.

(1)

(1)

(1)

Stole, Inger L.

(1)

Sweeney, Patrick, 1952-

(1)

Taylor, Timothy Dean.

(1)

Thomas, Julian.

(1)

Thorson, Esther.

(1)

Tosun, Tamer, 1960-

(1)

Weller, Bart. author.

(1)

de Oliveira Simoes, Jose Miguel

(1)

de Oliveira Simoes, Jose Miguel, ed.

(1)

Ürper, Osman, 1971-

(1)

Language

(31)

(6)

Subject

(7)

Internet marketing.

(7)

Internet advertising.

(6)

Facebook (Electronic resource)

(4)

Advertising -- Psychological aspects.

(3)

Communication in marketing.

(3)

Electronic commerce.

(3)

(3)

Advertising -- United States -- History -- 20th century.

(2)

Business enterprises -- Computer networks.

(2)

Consumer behavior.

(2)

(2)

(2)

Online social networks -- Economic aspects.

(2)

Small business marketing.

(2)

Social media -- Economic aspects.

(2)

Social media -- Marketing.

(2)

Strategic planning.

(2)

Advertising -- Awards

(1)

Advertising -- Libraries.

(1)

Advertising -- Moral and ethical aspects.

(1)

Advertising -- Religious aspects.

(1)

Advertising -- Social aspects

(1)

Advertising -- Social aspects.

(1)

Advertising -- Tourism -- United States.

(1)

Advertising -- Tourism.

(1)

Advertising -- Turkey -- Istanbul -- History -- 19th century.

(1)

Advertising -- United States -- History.

(1)

Advertising Council -- History.

(1)

Advertising copy -- Handbooks, manuals, etc.

(1)

Advertising copy -- Turkey.

(1)

Advertising law -- United States.

(1)

Advertising photography -- Periodicals.

(1)

Advertising photography.

(1)

Advertising, Newspaper -- Turkey.

(1)

Application software -- Development.

(1)

Brand choice -- Cuba.

(1)

Branding (Marketing) -- Libraries.

(1)

Cascading style sheets.

(1)

Commercial art -- Awards

(1)

Commercial free speech

(1)

Commercial photography -- Periodicals.

(1)

Computer networks.

(1)

Consumers' preferences -- Cuba.

(1)

Consumption (Economics) -- Social aspects

(1)

Consumption (Economics) -- Social aspects.

(1)

Cookies (Computer science)

(1)

Copyright -- Great Britain -- History -- 19th century.

(1)

Corporate speech -- United States.

(1)

Corporations -- Public relations -- United States -- History -- 20th century.

(1)

(1)

Customer loyalty.

(1)

Electronic commerce -- Psychological aspects.

(1)

(1)

Fotografçılık, Reklam -- Süreli yayınlar

(1)

Fotoğrafçılık -- Sayısal teknikler.

(1)

Fotoğrafçılık, Ticari -- Süreli yayınlar

(1)

Freedom of speech -- United States.

(1)

Graphic artists -- Biography

(1)

Göstergebilim.

(1)

HTML (Document markup language)

(1)

Istanbul (Türkiye) -- Sosyal yaşam ve gelenekler -- Tarih.

(1)

JavaScript (Computer program language)

(1)

Journalism -- Editing.

(1)

LAW / Intellectual Property / General.

(1)

(1)

Libraries -- Marketing.

(1)

Libraries -- Public relations.

(1)

Machine learning.

(1)

Manipulative behavior.

(1)

Marketing -- Costs.

(1)

Marketing -- Cuba.

(1)

Marketing -- Management.

(1)

Marketing -- Social aspects

(1)

Marketing -- Technological innovations.

(1)

Mass media -- Psychological aspects.

(1)

Mass media -- Social aspects.

(1)

Mass media and music -- United States.

(1)

Multimedia communications.

(1)

Music in advertising -- United States.

(1)

Older people in advertising.

(1)

Online social networks.

(1)

PHP (Computer program language)

(1)

Periodicals -- Publishing.

(1)

Personnel management.

(1)

Persuasion (Psychology)

(1)

Photography -- Digital techniques.

(1)

Real-time data processing.

(1)

Reality television programs.

(1)

Reklam fotoğrafçılığı.

(1)

Reklam metni -- Türkiye.

(1)

Reklamcılık -- Sosyal açıdan.

(1)

Reklamcılık -- Türkiye -- Istanbul -- Tarih -- 20. yüzyıl.

(1)

Reklamcılık, Gazete -- Türkiye.

(1)

SATIŞ GELİŞTİRME.

(1)

Sales letters -- Handbooks, manuals, etc.

(1)

Sales management.

(1)

Sales personnel -- Recruiting.

(1)

Sales personnel -- Training of.

(1)

Sales promotion.

(1)

(1)

Sex in advertising.

(1)

(1)

Small business.

(1)

Social networks -- Economic aspects.

(1)

Subliminal advertising.

(1)

(1)

(1)

Television advertising.

(1)

Tourism -- Psychological aspects -- United States.

(1)

Tourism -- Psychological aspects.

(1)

Tourism -- Social aspects.

(1)

Tourism -- United States -- History -- 20th century.

(1)

Tourism -- United States -- Marketing.

(1)

Ubiquitous computing.

(1)

United States -- History -- 1933-1945.

(1)

United States -- Social life and customs.

(1)

Visual communication -- Research.

(1)

Visual perception -- Research.

(1)

Web site development.

(1)

Web sites -- Design.

(1)

Web sites -- Marketing.

(1)

World War, 1939-1945 -- United States -- Propaganda.

(1)

İLETİŞİM, PAZARLAMADA.

(1)

İletişim, Pazarlamada.

(1)

Material Type

Shelf Location

Beytepe Art Collection

Beytepe General Collection

Beytepe Süreli Yayın Koleksiyonu

Electronic Library

Library

Beytepe Library

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1.

Cover image for Advertising theory

Advertising theory

Advertising theory

Author

Rodgers, Shelly. Thorson, Esther.

Preferred Shelf Number

ONLINE

Electronic Access

Click here to view

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Availability

Online Library~1

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2.

Cover image for Advances in Advertising Research (Vol. III) Current Insights and Future Trends

Advances in Advertising Research (Vol. III) Current Insights and Future Trends

Advances in Advertising Research (Vol. III) Current Insights and Future Trends

Author

Eisend, Martin. editor. Langner, Tobias. editor. Okazaki, Shintaro. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

http://dx.doi.org/10.1007/978-3-8349-4291-3

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Online Library~1

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3.

Cover image for D&AD50 : 50 years of excellence in design and advertising and the people that made it happen

D&AD50 : 50 years of excellence in design and advertising and the people that made it happen

D&AD50 : 50 years of excellence in design and advertising and the people that made it happen

Author

Stanley, Rod.

Preferred Shelf Number

NC997 D3 2012

Format:

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Beytepe Library~1

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4.

Cover image for The sounds of capitalism advertising, music, and the conquest of culture

The sounds of capitalism advertising, music, and the conquest of culture

The sounds of capitalism advertising, music, and the conquest of culture

Author

Taylor, Timothy Dean.

Preferred Shelf Number

ONLINE

Electronic Access

EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=469353

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5.

Cover image for The rise of advertising in the United States a history of innovation to 1960

The rise of advertising in the United States a history of innovation to 1960

The rise of advertising in the United States a history of innovation to 1960

Author

Applegate, Edd.

Preferred Shelf Number

ONLINE

Electronic Access

EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=478349

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6.

Cover image for Advertising and reality a global study of representation and content

Advertising and reality a global study of representation and content

Advertising and reality a global study of representation and content

Author

Hetsroni, Amir.

Preferred Shelf Number

ONLINE

Electronic Access

EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=497652

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7.

Cover image for Fashioning Intellectual Property Exhibition, Advertising and the Press, 1789–1918

Fashioning Intellectual Property Exhibition, Advertising and the Press, 1789–1918

Fashioning Intellectual Property Exhibition, Advertising and the Press, 1789–1918

Author

Richardson, Megan. Thomas, Julian.

Preferred Shelf Number

ONLINE

Electronic Access

Access by subscription

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8.

Cover image for Key Enablers for User-Centric Advertising Across Next Generation Networks

Key Enablers for User-Centric Advertising Across Next Generation Networks

Key Enablers for User-Centric Advertising Across Next Generation Networks

Author

de Oliveira Simoes, Jose Miguel de Oliveira Simoes, Jose Miguel, ed.

Preferred Shelf Number

ONLINE

Electronic Access

http://dx.doi.org/10.1049/PBTE056E

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9.

Cover image for Advertising and promotion : an integrated marketing communications perspective

Advertising and promotion : an integrated marketing communications perspective

Advertising and promotion : an integrated marketing communications perspective

Author

Belch, George Eugene. Belch, Michael A., ort. yaz.

Preferred Shelf Number

HF5823 B387 2012

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10.

Cover image for Online consumer behavior theory and research in social media, advertising, and e-tail

Online consumer behavior theory and research in social media, advertising, and e-tail

Online consumer behavior theory and research in social media, advertising, and e-tail

Author

Close, Angeline.

Preferred Shelf Number

ONLINE

Electronic Access

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11.

Marketing without advertising brand preference and consumer choice in Cuba

Marketing without advertising brand preference and consumer choice in Cuba

Author

Morales, Emilio, 1969- Scarpaci, Joseph L.

Preferred Shelf Number

ONLINE

Electronic Access

Click here to view

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12.

Cover image for Advertising at war business, consumers, and government in the 1940s

Advertising at war business, consumers, and government in the 1940s

Advertising at war business, consumers, and government in the 1940s

Author

Stole, Inger L. Project Muse.

Preferred Shelf Number

ONLINE

Electronic Access

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