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Cover image for Consumer behavior : contemporary research in action
Consumer behavior : contemporary research in action
Author 
Holloway, Robert J., comp. Mittelstaedt, Robert A., ort. yaz. Venkatesan, M., ort. yaz.
Preferred Shelf Number 
HF 5415.3 H64 1971
Format: 
Availability 
Beytepe Library~1
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2. 
Cover image for Defining, measuring and managing consumer experiences
Defining, measuring and managing consumer experiences
Author 
Sorrentino, Annarita, author.
Preferred Shelf Number 
HF5415.32 .S67 2020 EB
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003037347
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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Online Library~1
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