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Subject: Advertising.

Author

(5)

Jones, John Philip.

(4)

Kocabaş, Füsun.

(4)

(2)

Babacan, Muazzez.

(2)

Belch, Michael A., ort. yaz.

(2)

Hürel, Feridun.

(2)

Tayfur Gıyasettin.

(2)

(2)

Yavuz, Şahinde.

(2)

Akbulut, Nesrin Tan.

(1)

Akman, Zeynep Hale.

(1)

(1)

Argenti, Paul A.

(1)

Aronson, Elliot.

(1)

Arrington, Tracy

(1)

Balcı, Şükrü.

(1)

Beaverstock, Jonathan V.

(1)

Belch, George Eugene

(1)

Belch, George Eugene.

(1)

Blakeman, Robyn, 1958-

(1)

Brennan, Linda L., editor.

(1)

Burnett, John, ort. yaz.

(1)

Bush, Lee (Professor of strategic communications), author.

(1)

(1)

(1)

Carlson, Greg N., 1948-

(1)

Cem, İsmail Hayri.

(1)

(1)

Cooper, Scott W.

(1)

Crawford, Robert, 1975- editor.

(1)

Darıcı, Sefer.

(1)

Dağtaş, Banu, 1965-

(1)

(1)

Eagle, Lynne, author.

(1)

Efendioğlu, İbrahim Halil.

(1)

(1)

Einstein, Mara.

(1)

Ekelund, Robert Burton, 1940-

(1)

Elden, Müge. author

(1)

Erdoğan , Elif Eda Balkaş.

(1)

Fletcher, Winston.

(1)

(1)

(1)

Foster, Larry, çizen

(1)

Foster, Timothy R. V.

(1)

Foster, Timothy R.V.

(1)

Frederick, Matthew

(1)

Fullerton, Jami A., 1963- author.

(1)

(1)

Gilbreath, Bob.

(1)

Grafik Anasanat Dalı. tez.

(1)

Greenberg, Herb.

(1)

Grutzner, Fritz.

(1)

Gönenç, Meral, çev.

(1)

(1)

Güngören, Ahmet.

(1)

Gürbüz, Işın.

(1)

Haliloğlu, Nagihan.

(1)

Hart, Norman A.

(1)

Hasdemir, Umut, editör

(1)

Ho, Nga-Ki Mavis.

(1)

Holm, Nicholas, author.

(1)

Holtzhausen, Derina Rhoda, author.

(1)

IGI Global, publisher.

(1)

Ivanov, Alexey.

(1)

(1)

Kabakcı, Gökçe Zeybek, yazar.

(1)

Karaçor, Süleyman.

(1)

Karcı, H. Deniz.

(1)

Khamis, Susie, editor.

(1)

Kirzner, Israel M., çev.

(1)

Küçük, Orhan.

(1)

Küçük, Suat Hayri.

(1)

Küçükerdoğan, G. Rengin.

(1)

Landa, Robin, author.

(1)

Lewis, Bobbi Kay, 1970- author.

(1)

Lindsey, Karen (Professor of strategic communications), author.

(1)

(1)

(1)

Mas Manchón, Lluís, editor.

(1)

Mattelart, Armand.

(1)

McAllister, Matthew P.

(1)

McAllister, Matthew P., editor.

(1)

McFall, Elizabeth Rose.

(1)

McStay, Andrew, 1975-

(1)

Mogaji, Emmanuel, author.

(1)

Moriarty, Sandra E., ort. yaz.

(1)

Nöth, Winfried.

(1)

(1)

Peltekoğlu, Filiz Balta.

(1)

Pratkanis, Anthony R.

(1)

Ralph, Daniel, ed.

(1)

Rodgers, Shelly.

(1)

Rodríguez-Rabadán Benito, María, author.

(1)

(1)

Saurman, David Scott, ort. yaz.

(1)

Savaş, Vural, çev.

(1)

Searby, Stephen, ed.

(1)

(1)

Sevinç, Salih Seçkin.

(1)

(1)

Shimp, Terence A.

(1)

Shipka, Danny, 1967- author.

(1)

Smith, Cynthia S.

(1)

Sobacı, Selin.

(1)

Sugiyama, Kotaro.

(1)

Sweeney, Patrick, 1952-

(1)

(1)

Tayanç, Dinç, çeviren

(1)

Tellis, Gerard J., 1950-

(1)

Thorson, Esther.

(1)

Tikveş, Özkan.

(1)

Topsümer, Füsun.

(1)

Turnbull, Sarah, Dr., author.

(1)

Uztuğ, Ferruh, 1968-

(1)

Wells, William.

(1)

West, Emily, editor.

(1)

(1)

Wiley InterScience (Online service)

(1)

Yakın, Mehmet.

(1)

Yalım, Fevzi, çev.

(1)

Yarmalı, E. Sabri, çev.

(1)

(1)

Yilmaz, Recep, editor.

(1)

Yurdakul, Nilay.

(1)

Yücel, Halime.

(1)

Zorlu, Abdülkadir.

(1)

Çakın, Ömer, editör

(1)

Çetinkaya, Aysel.

(1)

Çetinkaya, Selin, çev.

(1)

Çifçi, Kemal.

(1)

Özyurt, Fatma.

(1)

Şen, Nilüfer, çeviren.

(1)

Language

(48)

(46)

(1)

Publication Date

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(8)

(7)

(7)

(7)

(6)

(5)

(5)

(4)

(4)

(4)

(3)

(3)

(3)

(3)

(3)

(3)

(3)

(2)

(2)

(2)

(2)

(2)

(2)

(1)

(1)

(1)

(1)

(1)

(1)

Subject

(31)

(17)

Communication in marketing.

(13)

(11)

Advertising -- Social aspects.

(8)

BUSINESS & ECONOMICS / Advertising & Promotion

(7)

Branding (Marketing)

(7)

Public relations.

(6)

(6)

İletişim, Pazarlamada.

(5)

(4)

(4)

SATIŞ GELİŞTİRME.

(4)

Sales promotion.

(4)

Advertising -- Research.

(3)

Advertising -- Turkey.

(3)

BUSINESS & ECONOMICS / Marketing / General

(3)

BUSINESS & ECONOMICS / Public Relations

(3)

Customer relations.

(3)

Internet advertising.

(3)

Reklamcılık -- Sosyal açıdan.

(3)

(3)

Strategic planning.

(3)

İLETİŞİM, PAZARLAMADA.

(3)

Advertising -- History.

(2)

Advertising copy -- Turkey.

(2)

BUSINESS & ECONOMICS / General

(2)

Brand name products.

(2)

Business communication.

(2)

Communication in organizations.

(2)

Comparative advertising.

(2)

Corporations -- Public relations.

(2)

Creative ability in business.

(2)

Creative ability.

(2)

Göstergebilim.

(2)

Halkla ilişkiler.

(2)

Internet marketing.

(2)

Kitle iletişim araçları.

(2)

(2)

Marketing -- Management.

(2)

(2)

Reklam -- Araştırma.

(2)

Reklam -- Türkiye.

(2)

Reklam metni -- Türkiye.

(2)

(2)

SOCIAL SCIENCE / Media Studies

(2)

(2)

(2)

Advertising -- Communication.

(1)

Advertising -- Drugs.

(1)

Advertising -- Language.

(1)

Advertising -- Psychological aspects.

(1)

Advertising -- Study and teaching.

(1)

Advertising -- United States.

(1)

Advertising agencies -- Japan -- Management.

(1)

Advertising campaigns.

(1)

Advertising copy

(1)

Advertising copy -- Translations -- Evaluation.

(1)

Advertising layout and typography.

(1)

Advertising media planning.

(1)

Advertising, Newspaper -- Turkey.

(1)

Advertising, Outdoor.

(1)

(1)

Açıkhava reklamları

(1)

BUSINESS & ECONOMICS / Business Communication / General

(1)

BUSINESS & ECONOMICS / Consumer Behavior

(1)

BUSINESS & ECONOMICS / Industries / Media & Communications Industries

(1)

BUSINESS & ECONOMICS / International / Marketing

(1)

BUSINESS & ECONOMICS / Marketing / Direct

(1)

BUSINESS & ECONOMICS / Workplace Culture

(1)

Brand name products -- Management.

(1)

Business writing.

(1)

Chinese language -- Discourse analysis.

(1)

Coca-Cola Company.

(1)

Commercial art.

(1)

Communication -- Philosophy.

(1)

Communication in Marketing.

(1)

Communication in management.

(1)

Communication in personnel management.

(1)

(1)

(1)

Consumer behavior.

(1)

Consumers -- Attitudes.

(1)

Consumption (Economics) -- Social aspects.

(1)

Data protection.

(1)

(1)

(1)

Discrimination.

(1)

Drug Industry -- ethics.

(1)

Drugs -- Marketing.

(1)

ENDÜSTRİYEL PAZARLAMA.

(1)

Electronic publishing.

(1)

English language -- Discourse analysis.

(1)

(1)

Fikri mülkiyet -- Değerlendirme -- Yönetim.

(1)

GRAFİK SANATLAR -- TEKNİK.

(1)

Gift Giving -- ethics.

(1)

Globalization -- Economic aspects.

(1)

Globalization -- Social aspects.

(1)

Graphic arts -- Techniques.

(1)

HALKLA İLİŞKİLER.

(1)

Halkla İlişkiler.

(1)

Industrial marketing.

(1)

Institutional advertising.

(1)

Intangible property -- Valuation -- Management.

(1)

International business enterprises.

(1)

(1)

(1)

Karşılaştırmalı reklamcılık.

(1)

Kitle iletişim araçları -- Felsefe.

(1)

Knowledge management.

(1)

Kurumsal reklamcılık.

(1)

LANGUAGE ARTS & DISCIPLINES / Communication

(1)

LANGUAGE ARTS & DISCIPLINES / General

(1)

LANGUAGE ARTS & DISCIPLINES / Linguistics

(1)

(1)

Language and languages in advertising.

(1)

(1)

(1)

Markalı ürünler -- Yönetim.

(1)

Marketing -- Costs.

(1)

Marketing -- Technologic innovations.

(1)

Marketing -- Technological innovations.

(1)

Mass media -- Philosophy.

(1)

Media Planning.

(1)

Medya Planlaması.

(1)

(1)

Mobile computing.

(1)

Narration (Rhetoric)

(1)

(1)

Pazarlama -- Teknolojik yenilikler.

(1)

Personal information management--Computer programs.

(1)

Personnel management.

(1)

Persuasion (Psychology)

(1)

Persuasion (Rhetoric)

(1)

Pharmaceutical industry -- Moral and ethical aspects.

(1)

Physicians -- Professional ethics.

(1)

Physicians -- ethics.

(1)

(1)

(1)

Public opinion.

(1)

(1)

Reklam -- Toplumsal yönleri.

(1)

Reklam -- Öğrenim ve öğretim.

(1)

Reklam kampanyaları.

(1)

(1)

Reklam tasarımı ve tipografisi.

(1)

Reklamcılık -- Psikolojil yönler.

(1)

Reklamcılık -- Tarih.

(1)

Reklamcılık -- Türkiye.

(1)

Reklamcılık -- İletişim.

(1)

Reklamcılık, Gazete -- Türkiye.

(1)

SOCIAL SCIENCE / Popular Culture

(1)

Sales management.

(1)

Sales personnel -- Recruiting.

(1)

Sales personnel -- Training of.

(1)

Small business -- Management.

(1)

Social media -- Economic aspects.

(1)

Social media -- Marketing.

(1)

Sosyal medya -- Pazarlama.

(1)

(1)

Storytelling in mass media.

(1)

Television in propaganda.

(1)

Televizyon, Propagandada.

(1)

(1)

Translating and interpreting -- Evaluation.

(1)

(1)

(1)

İkna (Psikoloji)

(1)

İletişim -- Felsefe.

(1)

(1)

İnternet pazarlama.

(1)

İnternet reklamcılığı.

(1)

İnternette pazarlama.

(1)

İş yazışması.

(1)

Şirketler -- Halkla ilişkiler.

(1)

Material Type

Shelf Location

Beytepe General Collection

Beytepe Tez Koleksiyonu

Electronic Library

Law General Collection

Prof.Dr.Onur Bilge Kulak Collection

Taylor Francis E-Book Collection

Library

Beytepe Library

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1.

Cover image for Advertising

Author

MacRury, Iain.

Preferred Shelf Number

HF5823 .M132 2009

Format:

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2.

Cover image for Advertising theory

Advertising theory

Advertising theory

Author

Rodgers, Shelly. Thorson, Esther.

Preferred Shelf Number

ONLINE

Electronic Access

Click here to view

Format:

Availability

Online Library~1

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3.

Cover image for Advertising : principles & practice

Advertising : principles & practice

Advertising : principles & practice

Author

Wells, William. Burnett, John, ort. yaz. Moriarty, Sandra E., ort. yaz.

Preferred Shelf Number

HF 5823 W455 2003

Format:

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Beytepe Library~1

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4.

Cover image for Controversies in contemporary advertising

Controversies in contemporary advertising

Controversies in contemporary advertising

Author

Sheehan, Kim.

Preferred Shelf Number

ONLINE(367955.1)

Electronic Access

SAGE knowledge http://sk.sagepub.com/books/controversies-in-contemporary-advertising

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5.

Cover image for Absolute essentials of advertising

Absolute essentials of advertising

Absolute essentials of advertising

Author

Turnbull, Sarah, Dr., author.

Preferred Shelf Number

HF5823 .T87 2022

Electronic Access

Taylor & Francis https://www.taylorfrancis.com/books/9781003175551
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf

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6.

Cover image for Advertising a cultural economy

Advertising a cultural economy

Advertising a cultural economy

Author

McFall, Elizabeth Rose.

Preferred Shelf Number

ONLINE(367669.1)

Electronic Access

SAGE knowledge http://sk.sagepub.com/books/advertising

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7.

Cover image for Innovation in branding and advertising communication

Innovation in branding and advertising communication

Innovation in branding and advertising communication

Author

Mas Manchón, Lluís, editor.

Preferred Shelf Number

HF5415.123 .I56 2021

Electronic Access

Taylor & Francis https://www.taylorfrancis.com/books/9781003009276
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf

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8.

Cover image for Handbook of research on narrative advertising

Handbook of research on narrative advertising

Handbook of research on narrative advertising

Author

Yilmaz, Recep, editor. IGI Global, publisher.

Preferred Shelf Number

ONLINE

Electronic Access

Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-9790-2

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9.

Cover image for Advertising a very short introduction

Advertising a very short introduction

Advertising a very short introduction

Author

Fletcher, Winston.

Preferred Shelf Number

ONLINE

Electronic Access

EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=324048

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10.

Cover image for Advertising in modern and postmodern times

Advertising in modern and postmodern times

Advertising in modern and postmodern times

Author

Odih, Pamela.

Preferred Shelf Number

ONLINE(367671.1)

Electronic Access

SAGE knowledge http://sk.sagepub.com/books/advertising-in-modern-and-postmodern-times

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11.

Cover image for International advertising realities and myths

International advertising realities and myths

International advertising realities and myths

Author

Jones, John Philip.

Preferred Shelf Number

ONLINE(368581.1)

Electronic Access

SAGE knowledge http://sk.sagepub.com/books/international-advertising

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12.

Cover image for Advertising and consumer society : a critical introduction

Advertising and consumer society : a critical introduction

Advertising and consumer society : a critical introduction

Author

Holm, Nicholas, author.

Preferred Shelf Number

HF5811

Electronic Access

Taylor & Francis https://www.taylorfrancis.com/books/9781003253037
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf

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