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Cover image for Branded content and entertainment in advertising : a theoretical and empirical study of creative advertising practices
Branded content and entertainment in advertising : a theoretical and empirical study of creative advertising practices
Author 
Rodríguez-Rabadán Benito, María, author.
Preferred Shelf Number 
HF5415.1255
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003310686
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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Online Library~1
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2. 
Cover image for International luxury brand strategy
International luxury brand strategy
Author 
Lu, Pierre Xiao, author.
Preferred Shelf Number 
HD9999 .L852
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9780429463884
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: 
Availability 
Online Library~1
Available:
Copies:
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