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1. 
Cover image for Marketing-Theorie Eine Einführung
Marketing-Theorie Eine Einführung
Author 
Kuß, Alfred. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(337958.1)
Electronic Access 
http://dx.doi.org/10.1007/978-3-658-02134-4
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2. 
Cover image for Transnational Marketing and Transnational Consumers
Transnational Marketing and Transnational Consumers
Author 
Sirkeci, Ibrahim. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(334288.1)
Electronic Access 
http://dx.doi.org/10.1007/978-3-642-36775-5
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3. 
Cover image for Marketing-Einführung Grundlagen - Überblick - Beispiele
Marketing-Einführung Grundlagen - Überblick - Beispiele
Author 
Kuß, Alfred. author. Kleinaltenkamp, Michael. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(337872.1)
Electronic Access 
http://dx.doi.org/10.1007/978-3-658-01730-9
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4. 
Cover image for 222 Keywords Marketing Grundwissen für Manager
222 Keywords Marketing Grundwissen für Manager
Author 
Springer Fachmedien Wiesbaden, . editor. SpringerLink (Online service)
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ONLINE(338184.1)
Electronic Access 
http://dx.doi.org/10.1007/978-3-658-03385-9
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5. 
Cover image for Professionelles Guerilla-Marketing Grundlagen - Instrumente - Controlling
Professionelles Guerilla-Marketing Grundlagen - Instrumente - Controlling
Author 
Hutter, Katharina. author. Hoffmann, Stefan. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(337990.1)
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http://dx.doi.org/10.1007/978-3-658-02268-6
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6. 
Cover image for Marketing Arbeitsbuch Aufgaben - Fallstudien - Lösungen
Marketing Arbeitsbuch Aufgaben - Fallstudien - Lösungen
Author 
Meffert, Heribert. author. Burmann, Christoph. author. Kirchgeorg, Manfred. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(338449.1)
Electronic Access 
http://dx.doi.org/10.1007/978-3-8349-3863-3
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7. 
Cover image for Praxisorientiertes Marketing Grundlagen – Instrumente – Fallbeispiele
Praxisorientiertes Marketing Grundlagen – Instrumente – Fallbeispiele
Author 
Kreutzer, Ralf T. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(338450.1)
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http://dx.doi.org/10.1007/978-3-8349-3873-2
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8. 
Cover image for Hindernislauf Marketing Erleuchtung – Ernüchterung – Durchbruch
Hindernislauf Marketing Erleuchtung – Ernüchterung – Durchbruch
Author 
Backhaus, Klaus. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(337414.1)
Electronic Access 
http://dx.doi.org/10.1007/978-3-658-00018-9
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9. 
Cover image for US Programs Affecting Food and Agricultural Marketing
US Programs Affecting Food and Agricultural Marketing
Author 
Armbruster, Walter J. editor. Knutson, Ronald D. editor. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(331624.1)
Electronic Access 
http://dx.doi.org/10.1007/978-1-4614-4930-0
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10. 
Cover image for Social Media Marketing und -Management im Tourismus
Social Media Marketing und -Management im Tourismus
Author 
Hinterholzer, Thomas. author. Jooss, Mario. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(337308.1)
Electronic Access 
http://dx.doi.org/10.1007/978-3-642-37952-9
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11. 
Cover image for Marketing für LOHAS Kommunikationskonzepte für anspruchsvolle Kunden
Marketing für LOHAS Kommunikationskonzepte für anspruchsvolle Kunden
Author 
Köhn-Ladenburger, Christiane. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(338415.1)
Electronic Access 
http://dx.doi.org/10.1007/978-3-8349-3577-9
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12. 
Cover image for Advanced Social Media Marketing How to Lead, Launch, and Manage a Successful Social Media Program
Advanced Social Media Marketing How to Lead, Launch, and Manage a Successful Social Media Program
Author 
Funk, Tom. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(330603.1)
Electronic Access 
http://dx.doi.org/10.1007/978-1-4302-4408-0
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