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1. 
Cover image for Value Creation of Firm-Established Brand Communities
Value Creation of Firm-Established Brand Communities
Author 
Wiegandt, Philipp. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-8349-8460-9
Format: 
Availability 
Online Library~1
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2. 
Cover image for Smash : using market shaping to design new strategies for innovation, value creation, and growth
Smash : using market shaping to design new strategies for innovation, value creation, and growth
Author 
Nenonen, Suvi, author. Storbacka, Kaj, author.
Preferred Shelf Number 
ONLINE
Electronic Access 
https://www.emerald.com/insight/publication/doi/10.1108/9781787437975
Format: 
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3. 
Cover image for Collaboration and Co-creation New Platforms for Marketing and Innovation
Collaboration and Co-creation New Platforms for Marketing and Innovation
Author 
Bhalla, Gaurav. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-1-4419-7082-4
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Online Library~1
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4. 
Cover image for The customer excellence enterprise : a playbook for creating customers for life
The customer excellence enterprise : a playbook for creating customers for life
Author 
Simmons, Wayne (Customer experience expert), author. DeWitt, Tom (Director), author.
Preferred Shelf Number 
HF5415.5 .S559 2024
Electronic Access 
https://onlinelibrary.wiley.com/doi/book/10.1002/9781394308408
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Online Library~1
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