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1. 
Cover image for Internet-Ökonomie
Internet-Ökonomie
Author 
Peters, Ralf. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-642-10652-1
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2. 
Cover image for Ungeplante Käufe im Internet
Ungeplante Käufe im Internet
Author 
Kempe, Michael. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-8349-6244-7
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3. 
Cover image for Das Internet der Zukunft Bewährte Erfolgstreiber und neue Chancen
Das Internet der Zukunft Bewährte Erfolgstreiber und neue Chancen
Author 
Wagner, Udo. editor. Wiedmann, Klaus-Peter. editor. Oelsnitz, Dietrich. editor. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-8349-6872-2
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4. 
Cover image for Markenaufbau im Internet Identifikation und Analyse zentraler Wirkungselemente der Unternehmensidentität im Rahmen der Einstellungsbildung von Online-Shop-Besuchern
Markenaufbau im Internet Identifikation und Analyse zentraler Wirkungselemente der Unternehmensidentität im Rahmen der Einstellungsbildung von Online-Shop-Besuchern
Author 
Suckow, Christina. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-8349-6198-3
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5. 
Cover image for Erfolgsfaktoren einer E-Commerce-Website Empirische Identifikation vertrauensfördernder Signale im Internet-Einzelhandel
Erfolgsfaktoren einer E-Commerce-Website Empirische Identifikation vertrauensfördernder Signale im Internet-Einzelhandel
Author 
Ahrholdt, Dennis. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-8349-8637-5
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6. 
Cover image for Werbewirkungsmessung im Internet Wahrnehmung, Einstellung und moderierende Effekte
Werbewirkungsmessung im Internet Wahrnehmung, Einstellung und moderierende Effekte
Author 
Meeder, Uta. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-8350-9613-4
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7. 
Cover image for Managing Business Interfaces Marketing and Engineering Issues in the Supply Chain and Internet Domains
Managing Business Interfaces Marketing and Engineering Issues in the Supply Chain and Internet Domains
Author 
Chakravarty, Amiya K. editor. Eliashberg, Jehoshua. editor. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/b106523
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8. 
Cover image for Marketing Perspectives on Phygitalization
Marketing Perspectives on Phygitalization
Author 
Rana, Sudhir, editor.
Preferred Shelf Number 
HF5415
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003569008
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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9. 
Cover image for DIGITAL MARKETING analyzing its transversal impact.
DIGITAL MARKETING analyzing its transversal impact.
Author 
Pires, Paulo, 1967- editor. Santos, Jose Duarte, 1966- editor. Pereira, Ines Veiga, 1977- editor.
Preferred Shelf Number 
HF5415.1265
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003384960
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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10. 
Cover image for Strategic content marketing : creating effective content in practice
Strategic content marketing : creating effective content in practice
Author 
Farkas, Dan, author. Geier, Rebecca, author.
Preferred Shelf Number 
HF5415
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003369103
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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11. 
Cover image for Reimagining operational excellence : inspirations from Asia
Reimagining operational excellence : inspirations from Asia
Author 
Kotler, Philip, author. Kartajaya, Hermawan, 1947- author. Mussry, Jack, author.
Preferred Shelf Number 
HF5415.13 .K653 2024
Electronic Access 
https://onlinelibrary.wiley.com/doi/book/10.1002/9781394310401
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12. 
Cover image for Artificial intelligence for marketing management
Artificial intelligence for marketing management
Author 
Thaichon, Park, editor. Quach, Sara, editor.
Preferred Shelf Number 
HF5415 .E7959 2023 EB
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003280392
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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