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Cover image for Brand Communities for Fast Moving Consumer Goods An Empirical Study of Members’ Behavior and the Economic Relevance for the Marketer
Brand Communities for Fast Moving Consumer Goods An Empirical Study of Members’ Behavior and the Economic Relevance for the Marketer
Author 
Meister, Sandra. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-8349-4055-1
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2. 
Cover image for Trust of Potential Buyers in New Entrepreneurial Ventures An Analysis of Trust Drivers, the Relevance for Purchase Intentions, and the Moderating Effect of Product or Service Qualities
Trust of Potential Buyers in New Entrepreneurial Ventures An Analysis of Trust Drivers, the Relevance for Purchase Intentions, and the Moderating Effect of Product or Service Qualities
Author 
Wiedenfels, Gunnar. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-8349-9495-0
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Online Library~1
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3. 
Cover image for Marketing and Semiotics : New Directions in the Study of Signs for Sale
Marketing and Semiotics : New Directions in the Study of Signs for Sale
Author 
Assael, Henry, contributor. Belk, Russell W., contributor. Bouissac, Paul, contributor. Broms, Henri, contributor. Camargo, Eduardo G., contributor.
Preferred Shelf Number 
ONLINE
Electronic Access 
https://doi.org/10.1515/9783110853254
https://www.degruyter.com/isbn/9783110853254
Cover https://www.degruyter.com/document/cover/isbn/9783110853254/original
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