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1. 
Cover image for Marketing IT products and services
Marketing IT products and services
Author 
Keyes, Jessica, 1950, author.
Preferred Shelf Number 
HF5415 .K464 2010
Electronic Access 
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2. 
Cover image for E-Services Opportunities and Threats
E-Services Opportunities and Threats
Author 
Evanschitzky, Heiner. author. Iyer, Gopalkrishnan R. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-8350-9614-1
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3. 
Cover image for Zahlungsbereitschaft für Remote Services Kundenintegrationsspezifische Betrachtung im Maschinen- und Anlagenbau
Zahlungsbereitschaft für Remote Services Kundenintegrationsspezifische Betrachtung im Maschinen- und Anlagenbau
Author 
Dauner, Jörg. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-8349-4505-1
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4. 
Cover image for Kontextsensitive Services für mobile Endgeräte Spezifizierung und Evaluation eines Steuerungsmodells im Mobile Marketing
Kontextsensitive Services für mobile Endgeräte Spezifizierung und Evaluation eines Steuerungsmodells im Mobile Marketing
Author 
Lanzer, Wolfgang. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-8349-3610-3
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5. 
Cover image for Konsumentenentscheidungen im Mobile Commerce Eine empirische Untersuchung des Einflusses von mobilen Services auf das Kaufverhalten
Konsumentenentscheidungen im Mobile Commerce Eine empirische Untersuchung des Einflusses von mobilen Services auf das Kaufverhalten
Author 
Broeckelmann, Philipp. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-8349-8696-2
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6. 
Cover image for The Impact of Culture on Relationship Marketing in International Services A Target Group-Specific Analysis in the Context of Banking Services
The Impact of Culture on Relationship Marketing in International Services A Target Group-Specific Analysis in the Context of Banking Services
Author 
Schumann, Jan H. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-8349-8379-4
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7. 
Cover image for Services marketing : integrating customer focus across the firm
Services marketing : integrating customer focus across the firm
Author 
Zeithaml, Valarie A. Bitner, Mary Jo. Gremler, Dwayne D.
Preferred Shelf Number 
HD9980.5 Z45 2009
Format: 
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Beytepe Library~1
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8. 
Cover image for Smallholder Tree Growing for Rural Development and Environmental Services Lessons from Asia
Smallholder Tree Growing for Rural Development and Environmental Services Lessons from Asia
Author 
Snelder, Denyse J. editor. Lasco, Rodel D. editor. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-1-4020-8261-0
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9. 
Cover image for Growing Modular Mass Customization of Complex Products, Services and Software
Growing Modular Mass Customization of Complex Products, Services and Software
Author 
Kratochvíl, Milan. author. Carson, Charles. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/b139063
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10. 
Cover image for Service management and marketing principles : competing in the service economy
Service management and marketing principles : competing in the service economy
Author 
Kandampully, Jay, author. Solnet, David J., author.
Preferred Shelf Number 
HF5415.5
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003470373
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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11. 
Cover image for Customer service marketing : managing the customer experience
Customer service marketing : managing the customer experience
Author 
Torres, Edwin N., author. Zhang, Tingting (College teacher), author.
Preferred Shelf Number 
HF5415.5
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9780429263965
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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12. 
Cover image for Bringing a Medical Device to the Market : A Scientist's Perspective.
Bringing a Medical Device to the Market : A Scientist's Perspective.
Author 
Saiko, Gennadi.
Preferred Shelf Number 
R855.3
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003312215
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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