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1. 
Cover image for MARKETING TO THE POOR creating value.
MARKETING TO THE POOR creating value.
Author 
Singh, Ramendra. Wani, Tahir Ahmad.
Preferred Shelf Number 
HF5415
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003311560
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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2. 
Cover image for Value Creation of Firm-Established Brand Communities
Value Creation of Firm-Established Brand Communities
Author 
Wiegandt, Philipp. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-8349-8460-9
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3. 
Cover image for Marketing and the customer value chain : integrating marketing and supply chain management
Marketing and the customer value chain : integrating marketing and supply chain management
Author 
Fotiadis, Thomas, author. Folinas, Dimitris, 1970- author. Vasileiou, Konstantinos (Author of Marketing and the customer value chain), author. Konstantoglou, Aggeliki, author.
Preferred Shelf Number 
HD38.5
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9780429684883
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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4. 
Cover image for Smash : using market shaping to design new strategies for innovation, value creation, and growth
Smash : using market shaping to design new strategies for innovation, value creation, and growth
Author 
Nenonen, Suvi, author. Storbacka, Kaj, author.
Preferred Shelf Number 
ONLINE
Electronic Access 
https://www.emerald.com/insight/publication/doi/10.1108/9781787437975
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5. 
Cover image for Handbook of Social Media Management Value Chain and Business Models in Changing Media Markets
Handbook of Social Media Management Value Chain and Business Models in Changing Media Markets
Author 
Friedrichsen, Mike. editor. Mühl-Benninghaus, Wolfgang. editor. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(333211.1)
Electronic Access 
http://dx.doi.org/10.1007/978-3-642-28897-5
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6. 
Cover image for The 4A's of marketing creating value for customers, companies and society
The 4A's of marketing creating value for customers, companies and society
Author 
Sheth, Jagdish N. Sisodia, Rajendra.
Preferred Shelf Number 
ONLINE
Electronic Access 
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7. 
Cover image for Modelling Value Selected Papers of the 1st International Conference on Value Chain Management
Modelling Value Selected Papers of the 1st International Conference on Value Chain Management
Author 
Jodlbauer, Herbert. editor. Olhager, Jan. editor. Schonberger, Richard J. editor. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-7908-2747-7
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8. 
Cover image for Service Experience Value Eine empirische Analyse am Beispiel von Flugdienstleistungen
Service Experience Value Eine empirische Analyse am Beispiel von Flugdienstleistungen
Author 
Wittko, Ole. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-8349-7179-1
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9. 
Cover image for Kundenwertorientiertes Marketing Value for the Customer und Value of the Customer im Wirkungsverbund am Beispiel des Preissystems der Deutschen Bahn AG
Kundenwertorientiertes Marketing Value for the Customer und Value of the Customer im Wirkungsverbund am Beispiel des Preissystems der Deutschen Bahn AG
Author 
Seeringer, Christian. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-8349-6953-8
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10. 
Cover image for Consumer Value im Category Management-Modell nach ECR Kritische Diskussion und empirische Evaluierung
Consumer Value im Category Management-Modell nach ECR Kritische Diskussion und empirische Evaluierung
Author 
Holweg, Christina. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-8349-8222-3
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11. 
Cover image for Global RFID The Value of the EPCglobal Network for Supply Chain Management
Global RFID The Value of the EPCglobal Network for Supply Chain Management
Author 
Schuster, Edmund W. author. Brock, David L. author. Allen, Stuart J. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-540-35655-4
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12. 
Cover image for Key Account Management in Business-to-Business Markets An Assessment of Its Economic Value
Key Account Management in Business-to-Business Markets An Assessment of Its Economic Value
Author 
Wengler, Stefan. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-8350-9355-3
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